#1 in Total Viewers for Sixth Consecutive Month, Posts Largest May Advantage Over GMA in 14 Years and Largest Share of Morning News A25-54 Audience in 15 Years
NEW YORK – June 2026 – NBC News’ TODAY was the #1 morning show across the board in May 2026, ranking #1 in total viewers for the sixth consecutive month and in eight of the last nine months, marking its best total viewer winning streak since June 2012.
TODAY averaged 2.998 million total viewers in May, outperforming ABC’s Good Morning America by +188,000 viewers (+7%) and leading CBS Mornings by +1.192 million viewers (+66%). The program posted its highest May viewership in five years, recorded its first May total viewer victory over GMA in 14 years, and delivered its largest May advantage over CBS in 12 years.
Compared to May 2025, TODAY posted the largest year-over-year total viewer growth among the broadcast morning shows, adding +254,000 viewers (+9%), while widening its lead over CBS by 61%. The program has now posted four consecutive months of year-over-year growth in total viewers, A25-54.
MAY 2026 RATINGS
TODAY Highlights (Monthly)
- #1 in total viewers for the sixth consecutive month and in 8 of the last 9 months
- Best total viewer winning streak since June 2012
- Highest May total audience in five years
- First May total viewer win over GMA in 14 years
- Largest May total viewer advantage over CBS in 12 years
- Beat CBS by more than 1 million viewers for the fifth consecutive month, the longest such streak since January 2016
- Expanded its total viewer lead over GMA by 53% versus April
- Posted four consecutive months of year-over-year growth in total viewers, A25-54
- #1 in A25-54 for 33 consecutive months
2025–26 SEASON-TO-DATE
Through May 31, 2026
TODAY IS THE #1 MORNING SHOW ACROSS TELEVISION
Through May 31, 2026, TODAY ranks as the #1 morning news program in total viewers, A25-54.
TODAY leads GMA by +125,000 total viewers — its best season-to-date advantage in 14 years
- Leads CBS by +1.153 million viewers, its largest season-to-date advantage in 11 years
TODAY leads GMA by +132,000 A25-54 viewers
- Leads CBS by +328,000 viewers, its largest advantage in five years
