CLICK HERE FOR ELECTRONIC PRESS KIT AND VISUAL ASSETS
MIAMI, Fla. – April 10, 2026 – With 60 days to go until the kickoff of FIFA World Cup 2026™ on June 11, Telemundo, the exclusive Spanish-language home of the tournament in the U.S., today released two new marketing spots as part of its World Cup campaign followed by the release of a behind-the-scenes video showcasing the making of its official World Cup song, “Somos Más” on Monday, April 13.
“Momentum continues to build as we get closer to kickoff, and our campaign is connecting with fans in a powerful way,” said Claudia Chagui, Executive Vice President of Marketing, Telemundo. “Our storytelling is grounded in a deep understanding of our audience and the significance of this tournament in their lives, and we bring that to life in everything we do.”
The “Y Tú, ¿Con Quién Lo Vas a Ver?” (“Who Will You Watch It With?”) campaign invites fans to experience this historic moment together with family, friends and loved ones, elevating and celebrating soccer’s unifying power – especially in a year when the world’s biggest tournament comes to our home.
As part of the 60-day milestone, Telemundo debuts two new promotional spots reflecting distinct fan journeys. La Barra Lo Pide (The Bar Wants It) speaks to the fan connecting to the cultural moment and the emotional pull of watching together en Español, featuring Owen Wilson and the voice of Luis Omar Tapia. Estrellas Mundialistas (World Cup Stars) is crafted for fans ready to follow their favorite players – such as Messi, Ronaldo and Pulisic – onto the world’s biggest stage. Together, the spots capture the full spectrum of fandom that will define this summer.
Visual assets such as the full electronic press kit, images and videos available at https://publicity.gettyimages.com/telemundo/fifa26.
The Making of Telemundo’s World Cup Song “Somos Más”
On Monday, April 13, Telemundo brings fans behind the scenes of its official FIFA World Cup 2026™ song, “Somos Más” – performed by global superstars Carlos Vives, Emilia, Wisin and Xavi – with new exclusive content highlighting the creative process behind the anthem. Crafted to complement the network’s comprehensive coverage, the song captures the passion, diversity and energy that fútbol brings to communities around the world. Watch the behind-the-scenes content on Monday via Telemundo’s YouTube channel at https://www.youtube.com/@telemundo.
Where To Watch the FIFA World Cup 2026™ Matches Live
Telemundo will broadcast 700 hours of World Cup programming from June 11 to July 19, 2026 – the most ever for a Spanish-language presentation of the tournament in the United States – including all 104 matches live, with 92 airing free over-the-air on Telemundo and 12 on Universo, marking the most FIFA World Cup™ matches ever aired on a U.S. broadcast network, regardless of language. Every match will stream live on Peacock (Premium and Premium Plus subscribers) and the Telemundo App. Telemundo’s production will be live on-site at all 104 games, ensuring unmatched access, authenticity and real-time storytelling from stadiums across the United States, Mexico and Canada.
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About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises leads the media industry in the production and distribution of Spanish-language content for U.S. Hispanics and audiences around the world. The company serves U.S. Hispanics through its national broadcast network, the cable network Universo, and digital platforms including the Telemundo app, a suite of FAST channels, and streaming services, such as Peacock, among others. The Telemundo Network offers Spanish-language entertainment, news, and sports content reaching 96% of U.S. Hispanic TV households in 210 markets through 30 owned stations and 95 affiliate stations. Telemundo also owns an independent station serving Puerto Rico. Anchored on Telemundo Studios, the network is the #1 producer of scripted Spanish-language content in the U.S., and the only network to produce original content specifically for US Hispanic audiences. Offering over 600 hours of reality TV shows a year, and top-rated live specials such as the Billboard Latin Music Awards and Miss Universe, Telemundo is considered the undisputed Home of Live TV in Hispanic media. The network is also the exclusive Spanish-language home of the world’s two most popular sporting events, the FIFA World Cup and the Olympic Games. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.
Media Contacts:
Melissa Lopez; Melissa.Lopez1@nbcuni.com; (786) 889-3914
Sofia Penas; Sofia.Penas@nbcuni.com; (645) 236-0053
