San Antonio, TX — April 15, 2026 — NBCUniversal Telemundo Enterprise and Telemundo 60 San Antonio / KVDA are proud to bring the energy of its nationwide “Tu Momento. Tu Jugada.” initiative to one of the city’s most beloved traditions, Fiesta San Antonio, with the release of limited-edition, exclusive Fiesta medals celebrating community, culture, and the passion for fútbol.
Fiesta San Antonio, a two-week citywide celebration honoring the rich heritage and vibrant spirit of the community, provides the perfect backdrop for Telemundo’s “Tu Momento. Tu Jugada.” campaign, an initiative rooted in the belief that the spirit of sport inspires opportunity, unity, and pride.
“We are honored to bring Tu Momento. Tu Jugada. to San Antonio during Fiesta, a celebration that truly reflects the heart and culture of this community,” said Luis Rosero, Vice President of Corporate & External Affairs, NBCUniversal Telemundo Enterprises. “This initiative is about creating meaningful connections through sport, empowering youth, celebrating local pride, and ensuring that communities like San Antonio are part of the excitement as we build toward the FIFA World Cup 26™. Sharing this moment through a cherished tradition like Fiesta medals makes it even more special.”
Through the “Tu Momento. Tu Jugada.” platform, part of Telemundo’s broader El Poder En Ti initiative, Telemundo is engaging communities nationwide through immersive fan experiences, youth programming, and local partnerships designed to inspire the next generation. The initiative connects families to the excitement of the FIFA World Cup 2026™ while fostering access, leadership, and long-term impact in neighborhoods across the country.
As part of this special activation, Telemundo 60 will host two medal giveaway events open to the public:
- April 15 | 6:00 PM
Soccer Central
6610 Bid Ln., San Antonio, TX 78250 - April 17 | 2:00 PM
Historic Market Square
514 W Commerce St., San Antonio, TX 78207
Medals will be distributed to the first 50 attendees at each location (limit one per person).
“Fiesta is one of San Antonio’s most treasured traditions, and we are thrilled to celebrate it alongside our viewers and community partners,” said Patricia Buchanan, President & General Manager, Telemundo San Antonio / KVDA & Telemundo El Paso / KTDO. “By participating in the unique tradition of Fiesta medals, we’re able to bring ‘Tu Momento. Tu Jugada.’ to life in a way that resonates locally, celebrating culture, community, and the shared love of fútbol that unites us all.”
Designed in collaboration with a local San Antonio vendor, the limited edition commemorative medals capture the dynamic energy of the world’s biggest soccer tournament while incorporating Telemundo’s signature branding, making them a must-have collectible for Fiesta enthusiasts and fútbol fans alike.
Telemundo 60 San Antonio invites the community to join in celebrating Fiesta, connect with the brand, and be part of a nationwide movement that highlights the power of sport to uplift and inspire.
ABOUT TELEMUNDO 60 SAN ANTONIO
Telemundo 60 San Antonio / KVDA is Telemundo’s South Texas television station serving Spanish-speaking viewers in the San Antonio market. Owned by NBCUniversal, Telemundo 60 has been delivering local news, information, and entertainment to viewers throughout South Texas for more than 25 years and reaches approximately 1.3 million viewers in twenty-five counties. Viewers turn to Telemundo 60 for local breaking news, weather forecasts, and sports headlines across a variety of platforms, including online at TelemundoSanAntonio.com and via its mobile and social media channels. Today, Telemundo 60 produces more than 24 hours of local news and programming each week and demonstrates its commitment to the community by cultivating local partnerships and capturing the diversity of South Texas.
ABOUT NBCUNIVERSAL TELEMUNDO ENTERPRISES
NBCUniversal Telemundo Enterprises leads the media industry in the production and distribution of Spanish-language content for U.S. Hispanics and audiences around the world. The company serves U.S. Hispanics through its national broadcast network, the cable network Universo, and digital platforms including the Telemundo app, a suite of FAST channels, and streaming services, such as Peacock, among others. The Telemundo Network offers Spanish-language entertainment, news, and sports content reaching 96% of U.S. Hispanic TV households in 210 markets through 30 owned stations and 95 affiliate stations. Telemundo also owns an independent station serving Puerto Rico. Anchored on Telemundo Studios, the network is the #1 producer of scripted Spanish-language content in the U.S., and the only network to produce original content specifically for U.S. Hispanic audiences. Offering over 600 hours of reality TV shows a year, and top-rated live specials such as the Billboard Latin Music Awards and Miss Universe, Telemundo is considered the undisputed Home of Live TV in Hispanic media. The network is also the exclusive Spanish-language home of the world’s two most popular sporting events, the FIFA World Cup and the Olympic Games. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.
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MEDIA CONTACT
Yadira Azcona
Yadira.Azcona@nbcuni.com
