‘Vamos World Cup Initiative,’ Part of Telemundo’s ‘Tu Momento. Tu Jugada.,’ Empowers Local Organizations Advancing Youth and Community Through Soccer
16 Local Nonprofits and Soccer Without Borders Receive Grants Ahead of the FIFA World Cup 2026™, Which Kicks Off in North America June 11
MIRAMAR, Fla. – March 11, 2026 – Comcast NBCUniversal and Telemundo Station Group, in partnership with the U.S. Soccer Federation’s Soccer Forward Foundation, is awarding $600,000 in Vamos World Cup Initiative grants to 17 nonprofits that use soccer to create opportunity, build leadership and move communities forward. The program aims to build on the impact of the FIFA World Cup 2026™ in North America.
Through the Vamos World Cup Initiative, two local nonprofits located in each of the eight FIFA World Cup 2026™ host cities served by Telemundo-owned stations, along with national organization Soccer Without Borders, are receiving funds to support activities aligned with Soccer Forward’s mission to promote physical and mental well-being, strengthen local connections, and expand participation through soccer.
“Comcast NBCUniversal and our Telemundo-owned stations are committed to serving our communities, so we’re honored to work with organizations that share our mission and demonstrate how soccer can enrich lives as the sport takes center stage nationwide,” said Jose Cancela, President of Telemundo Station Group. “We’re proud to make these grants possible, and to partner with Soccer Forward to support those using soccer for good.”
The grants are facilitated by Soccer Forward, U.S. Soccer’s legacy platform and the driving force behind its efforts to expand access and strengthen communities through the game, with Comcast NBCUniversal funding. The Telemundo-owned stations will partner with the local nonprofits in their respective markets to spotlight grant recipients and amplify their impact through media coverage and community engagement events leading up to and during FIFA World Cup 2026™.
“The FIFA World Cup 2026™ is more than a tournament, it’s a catalyst for an enduring impact-driven legacy,” said Lex Chalat, Executive Director, Soccer Forward Foundation. “By working with Comcast NBCUniversal and Telemundo Station Group, we’re able to invest in the organizations that will carry the game’s impact forward long after the final match. These grants reflect Soccer Forward’s commitment to ensure 2026 leaves a meaningful legacy, with the goals to expanding access, empowering young leaders, and strengthening communities in every host city.”
The local nonprofits and their in-market partner Telemundo-owned stations, which are part of Telemundo Station Group, serve the following cities hosting FIFA World Cup 2026™ matches: New York (Telemundo 47 / WNJU), Los Angeles (Telemundo 52 / KVEA), Philadelphia (Telemundo62 / WWSI), Dallas (Telemundo 39 / KXTX), Houston (Telemundo Houston / KTMD), San Francisco (Telemundo 48 / KSTS), Boston (Telemundo Boston / WNEU), and Miami (Telemundo 51 / WSCV).
The Vamos World Cup Initiative Grants are part of Telemundo’s Tu Momento. Tu Jugada. – Telemundo’s Next Play – a nationwide community initiative designed to inspire and empower the next generation of leaders through the transformative power of sport. Anchored in Telemundo’s exclusive Spanish-language coverage of the FIFA World Cup 2026™, the initiative creates access, opportunity and mentorship experiences that help young people turn their passion into purpose. The initiative builds on Telemundo’s commitment to ensuring the FIFA World Cup 2026™ leaves a lasting impact beyond the pitch in the communities hosting the tournament.
Vamos World Cup Initiative Grant Recipients:
National Recipient: Soccer Without Borders
Local Recipients:
| Market | Nonprofits | Telemundo-Owned Station |
| New York | New York SCORES, Uptown Soccer | Telemundo 47 Nueva York / WNJU |
| Los Angeles | Football for Her, Home Field Advantage | Telemundo 52 Los Angeles / KVEA |
| Philadelphia | JTDF, Safe-Hub | Telemundo62 Philadelphia / WWSI |
| Dallas | Pleasant Grove Soccer & Sports, Puede Network | Telemundo Dallas 39 / KXTX |
| Houston | reVision FC, YMCA of Greater Houston | Telemundo Houston / KTMD |
| San Francisco | Street Soccer USA, America SCORES Bay Area | Telemundo 48 Área de la Bahía / KSTS |
| Boston | UKSD, Soccer Unity Project | Telemundo Boston / WNEU |
| Miami | Grassroot Soccer, Miami SCORES | Telemundo 51 Miami / WSCV |
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to the moments that matter most. Through its primary businesses, Comcast Cable and NBCUniversal, the company delivers world-class broadband, aggregation, streaming, entertainment, and experiences to millions of customers worldwide. Learn more at www.comcastcorporation.com.
About Soccer Forward
The Soccer Forward Foundation is a key driver in U.S. Soccer’s overall vision that soccer is a force for good. Operating with the belief that soccer contributes to healthier and more connected, equitable communities, Soccer Forward supports U.S. Soccer’s efforts to expand access to the sport, helping the game reach more people and create lasting change. Soccer Forward focuses on enabling and equipping people, places and programs to grow the game in communities across America and on delivering cutting-edge research, training, and guidelines to prove soccer’s contribution to health outcomes in communities. In addition, it will develop standards and provide business and technical support to build the ecosystem for the women’s game across the U.S. and globally. For more information, visit ussoccer.com/soccer-forward.
About Telemundo Station Group
Telemundo Station Group, part of NBCUniversal Local, consists of Telemundo-owned stations in 31 markets, including each of the Top 20 U.S. Hispanic TV markets. The stations deliver comprehensive local news, weather, consumer and investigative reporting, and lifestyle entertainment content to Spanish-speaking audiences in the U.S. and Puerto Rico across TV, streaming and digital platforms. The station group also operates TeleXitos, a Spanish-language multicast network; four free ad-supported streaming TV (FAST) regional news channels: Noticias Telemundo California, Noticias Telemundo Florida, Noticias Telemundo Noreste and Noticias Telemundo Texas, and the FAST channel Telemundo Puerto Rico.
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MEDIA CONTACT
Brian Potter
Brian.Potter@nbcuni.com
