TODAY Delivers Highest Total Viewer Average in 20 Weeks
TODAY Off to Strongest Season-to-Date Start in Total Viewers in 15 Years
NEW YORK – November 11, 2026 – NBC News’ TODAY won across the board for the week, marking its 12th consecutive total viewer win and 153rd consecutive key demo win. TODAY also delivered its highest total viewer average in 20 weeks.
For the week, TODAY averaged 2.999 million total viewers, beating GMA by +76,000 (+3%) and CBS by +946,000 (+46%). It grew its total viewer audience by 306,000 (+11%) week over week.
In A25-54, TODAY averaged 588,000 viewers, leading GMA by +117,000 (+25%) and CBS by +218,000 (+59%). TODAY has won the key demo for 153 consecutive weeks.
Weekly Highlights:
- TODAY ranked #1 across the board.
- TODAY delivered its highest total viewership in 20 weeks, averaging 2.999 million viewers.
- TODAY grew its total viewer audience by 306,000 (+11%) week over week.
- TODAY won the key demo A25-54 for the 153rd consecutive week.
Season-to-Date
TODAY REMAINS THE #1 MORNING SHOW ACROSS THE BOARD
TODAY ranks #1 across the board season to date, delivering its strongest start in total viewers in 15 years. TODAY is the only morning show to grow its total viewer audience year over year (up +3%, or +95,000).
In total viewers, TODAY leads GMA by +138,000, its largest advantage in 15 years.
- Leads CBS by +1.020 million, its largest advantage in 11 years and 19% higher than the same point last season.
In the key demo, TODAY holds the largest share of morning show A25-54 viewers (43.9%) in 16 years.
- Leads GMA by +145,000, 67% higher than the same point last year (+87,000).
- Leads CBS by +283,000, on par with the same point last season (+284,000).
Source: Nielsen Updated Big Data + Panel, Live + Same Day. Weekly and season-to-date ratings data.
