A Four-Hour Broadcast Will Air Live from Sheen Falls Lodge, Co Kerry, Ireland on Friday, October 16
NEW YORK – September 10, 2026 — TODAY announced this morning that it’s traveling to Ireland. On Friday, October 16, all four hours will air live from Kenmare, County Kerry giving viewers a glimpse of the Island’s beauty through its vibrant culture and people. The show’s presenting sponsor is Tourism Ireland.
TODAY’s weekday anchors and hosts will make the trip abroad, including Savannah Guthrie, Craig Melvin, Al Roker, Carson Daly, Dylan Dreyer, Jenna Bush Hager and Sheinelle Jones. NBC News Chief International Correspondent Keir Simmons will also be on the ground.
Throughout the morning, TODAY will take viewers across the island of Ireland, sharing stories from its people and looking at the country’s rich heritage and culture through authentic local experiences. Surprise celebrity guests will also join along the way.
”We are delighted to welcome TODAY to Ireland” said Alison Metcalfe, Executive Vice President, Head of North America, Tourism Ireland. “We hope it inspires viewers to come and experience the island of Ireland for themselves.”
Kerrygold and Primark will also serve as segment sponsors, and accommodations have been furnished by Sheen Falls Lodge.
For more information on the broadcast and sponsorship visit TODAY.com.
For local press interested in covering, please reach out to TODAY PR at NBCNewsMediaRelations@nbcuni.com
Tourism Ireland Media Contact RMoran@TourismIreland.com
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