TODAY Wins Total Viewers for the 20th Consecutive Week, Delivers 19 Straight Weeks of Year-Over-Year Growth and Remains No. 1 in the Key Demo A25-54
NEW YORK – June 12, 2026 – NBC News’ TODAY was the #1 morning show across all key measures for the week of June 1, outperforming ABC’s Good Morning America and CBS Mornings in total viewers and the key demo A25-54. The broadcast posted its 20th consecutive weekly win in total viewers, while extending its lead in the key demo A25-54 to 131 consecutive weeks.
TODAY averaged 2.978 million total viewers, leading GMA by +276,000 viewers (+10%) and CBS by +1.285 million viewers (+76%). The program secured its 31st weekly total viewer victory of the season and has now posted 19 consecutive weeks of year-over-year total viewer growth.
TODAY’s lead over GMA exceeded 200,000 viewers for the 4th straight week. The broadcast delivered its largest total viewer advantage over GMA in 15 weeks and its largest lead over CBS in 8 weeks.
TODAY Highlights
- #1 morning show across the board for the week and season-to-date
- #1 in total viewers for the 20th consecutive week
- 19 consecutive weeks of total viewer growth versus prior year
- Beat GMA by 200,000+ viewers for the 4th straight week
- Largest total viewer lead over GMA in 15 weeks and over CBS in 8 weeks
- Defeated CBS by more than one million viewers for the 25th consecutive week
- Posted the largest total viewer growth versus both the prior week and prior year among the morning shows
Season-to-Date (9/22/25 – 6/7/26)
TODAY IS THE #1 MORNING SHOW
TODAY ranks as the #1 morning show across the board season-to-date, leading in total viewers and the key demo A25-54.
TODAY leads GMA by +125,000 total viewers — its best season-to-date advantage in 14 years
- Leads CBS by +1.157 million viewers, its largest advantage in 11 years
TODAY leads GMA by +133,000 viewers in key demo A25-54
- Holds a +329,000 viewer advantage over CBS, its largest in five years
