Miami, FL – November 20, 2024 – Telemundo announced it has acquired the adaptation rights to “Velvet,” the acclaimed Atresmedia’s Spanish drama that captivated audiences worldwide and became a global phenomenon. This modern adaptation is set to premiere in 2025 and will be the next major production to take place at Telemundo Center’s state-of-the-art facilities in Miami.
“We are thrilled to bring this beloved series to our audience, with its universal themes and compelling narrative that make it a perfect addition to our diverse programming lineup,” said Javier Pons, Executive Vice President of Telemundo Studios. “With Velvet, we continue to strengthen Telemundo’s content strategy with drama series that connect with our audience through relevant, contemporary stories featuring their favorite established and up-and-coming stars.”
Originally launched in 2014, “Velvet” spanned four seasons and received worldwide praise for its portrayal of the glamorous world of a 1950s Spanish fashion house. The series explored themes of love, ambition, and family dynamics, garnering international acclaim, and making it a timeless classic.
Telemundo Studios’ “Velvet” will find its ideal setting in New York, where fashion takes center stage. With New York’s vibrant glamour and splendor, the city is the ultimate backdrop to bring this captivating story to life. The adaptation to the present era will revive this classic tale into a contemporary drama series, filled with unforgettable characters and plots that define great love stories.
“Velvet” is an original format created by Ramon Campos and Gema R. Neira, produced by Atresmedia Televisión in collaboration with Bambú Producciones and distributed internationally by Beta Film GmbH.
For more information, please visit www.nbcuniversalnewsgroup.com and connect with Telemundo on Facebook, Instagram and YouTube.
About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises leads the media industry in the production and distribution of Spanish-language content for U.S. Hispanics and audiences around the world. The company serves U.S. Hispanics through its national broadcast network, the cable network Universo, and digital platforms including the Telemundo app, a suite of FAST channels, and streaming services, such as Peacock, among others. The Telemundo Network offers Spanish-language entertainment, news, and sports content reaching 95% of U.S. Hispanic TV households in 210 markets through 30 owned stations and 91 affiliate stations. Telemundo also owns an independent station serving Puerto Rico. Anchored on Telemundo Studios, the network is the #1 producer of scripted Spanish-language content in the U.S., and the only network to produce original content specifically for US Hispanic audiences. Offering over 600 hours of reality TV shows a year, and top-rated live specials such as the Billboard Latin Music Awards and Miss Universe, Telemundo is considered the undisputed Home of Live TV in Hispanic media. The network is also the exclusive Spanish-language home of the world’s two most popular sporting events, the FIFA World Cup and the Olympic Games. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.
Press contact:
Claudia Franklin
VP, Entertainment Publicity
