The International Competition that Crowned Victoria Kjaer Theilvig as the New MISS UNIVERSE® Ranked as #1 Entertainment Program Regardless of Language, Excluding Sports, on Saturday Night Primetime Across All of Broadcast and Cable Among Adults 18-49
Pageant Also Became the #1 Most Social Program Across All Television
Locally, the Pageant Ranked as the #1 Program in Its Timeslot Regardless of Language in Los Angeles, New York, Miami and San Francisco Among Adults 18-49
MIAMI – November 20, 2024 – Telemundo ’s live coast-to-coast broadcast of the 73rd Miss Universe® pageant set a new record for the network last Saturday, delivering 243 million engagements across television, digital, Peacock and social platforms and breaking its own record as Telemundo’s most engaging entertainment event ever, nearly doubling (+96%) the total engagement delivered by the 72nd edition in 2023.
The Miss Universe® pageant ranked as the most-watched entertainment special of 2024 on Spanish-language television among total viewers, delivering 2.1 million total viewers, according to Nielsen, outperforming Univision’s Premio lo Nuestro and Latin Grammy’s. The international event, which culminated when Victoria Kjaer Theilvig from Denmark was crowned as the new Miss Universe®, also averaged 568,000 adults 18-49 on linear and reached a total of 3.4 million total viewers.
The exclusive Spanish-language multi-platform coverage of Miss Universe® generated 223 million video views across Telemundo.com, the Telemundo App, Peacock, Instagram, TikTok, Facebook and YouTube, representing a +98% increase from the previous edition. Specifically, YouTube experienced an impressive +1121% growth versus prior year, generating 22 million views driven primarily by digital exclusive livestreams, coupled with a +197% increase in views on TikTok and +57% growth on Instagram. In addition, a total of 561 million minutes were consumed across the network’s linear, digital and social media platforms, while Miss Universe® content delivered 15.4 million total actions, a +182% increase compared to the 72nd edition, across TikTok, Instagram and Facebook.
Hosted by Jacqueline Bracamontes and Danilo Carrera, together with Andrea Meza, Carlos Adyan and Julia Gama, the program also ranked as the #1 most social program across all of TV in total interactions and earned interactions, and as the #1 program on broadcast in total video view counts, according to Talkwalker.
Locally, the pageant ranked as the #1 program, regardless of language, in its timeslot in Los Angeles, New York, Miami and San Francisco, among adults 18-49. It also ranked as the #1 Spanish-language program in Houston, Chicago, Phoenix, Sacramento, Orlando, Philadelphia, Washington D.C., Tampa, Boston and Charlotte in the same demographic.
Telemundo’s MISS UNIVERSE® live broadcast from Mexico City kicked off with the network special, Miss Universo: Celebrando Nuestras Reinas (Celebrating Our Queens) which also ranked #1 in Spanish-language television in its 6-8pm timeslot, delivering an average of 1.0 million total viewers and 284,000 adults 18-49. The special highlighted the Latina delegates’ individual characteristics, beauty, and their mission in life.
The pageant was also available on Spanish-language entertainment cable network Universo, the Telemundo App, and throughout Spanish-speaking Latin America on Telemundo Internacional and USA Network.
For the latest news on MISS UNIVERSE®, fans can visit Telemundo.com/MissUniverso and @TLMDentretenimiento on YouTube and join the conversation using #MissUniverso on social and following @Telemundo on Facebook, X, Instagram and TikTok.
Source: Nielsen Panel Only, L+SD, 11/16/24. Reach based on 6-minute qualifier. Nielsen NSI, L+SD. Adobe Analytics, ListenFirst, Comscore Social, and YouTube Studio. Talkwalker Social Content Ratings, 24/7 (Same Day) measurement for programs.
About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises leads the media industry in the production and distribution of Spanish-language content for U.S. Hispanics and audiences around the world. The company serves U.S. Hispanics through its national broadcast network, the cable network Universo, and digital platforms including the Telemundo app and streaming services, such as Peacock, among others. The Telemundo Network offers Spanish-language entertainment, news, and sports content reaching 95% of U.S. Hispanic TV households in 210 markets through 30 owned stations and 61 affiliate stations. Telemundo also owns an independent station serving Puerto Rico. Telemundo is the exclusive U.S. Spanish-language home of the world’s two most popular sporting events, the FIFA World Cup and the Olympic Games, as well as the Premier League and Mexican soccer team Chivas. The #1 producer of scripted Spanish-language content in the U.S., Telemundo Global Studios includes Telemundo Television Studios, Telemundo Streaming Studios, and Underground Producciones. Telemundo’s new Tplus content brand on Peacock features programming developed for the full spectrum of Hispanics. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.
About Miss Universe® Organization (MUO):
The Miss Universe® Organization (MUO) is a global, inclusive organization that celebrated all cultures, backgrounds, and religions. We create and provide a safe space for women to share their stories and drive impact personally, professionally, and philanthropically. The women who participate in this international platform serves as inspirational leaders and role models to their communities and fans around the world.
Press contacts:
Claudia Franklin
VP, Entertainment Publicity
Gerardo Oyola
Director, Alternative Programming Publicity
