Telemundo Ranks as #1 Spanish-language Television Network in Sunday Primetime Among Adults 18-49 and Total Viewers
Show Reaches 1.8 Million Total Viewers on Linear
Locally, Show Ranked as the #1 Primetime Program, Regardless of Language, in Los Angeles
Miami, FL, October 23, 2024 – Last Sunday’s broadcast of Telemundo’s 2024 Billboard Latin Music Awards delivered a record-breaking 112 million engagements across television, digital and social platforms, +36% higher than 2023 and the highest engagement for an award special in Telemundo’s history. On linear, the show reached a cumulative audience of 1.8 million total viewers, including 512,000 adults 18-49, according to Nielsen. Delivering 225,000 adults 18-49 and 741,000 total viewers, the show won its timeslot and drove the network to #1 in both demos in Spanish-language television primetime.
This year’s Telemundo’s multi-platform coverage generated 106 million video views across social platforms, representing a +43% increase from 2023. The hour-long digital special titled Premios Billboard El PreShow, hosted from the blue carpet by Aleyda Ortiz and Gabriel Coronel, delivered +365% more views than 2023. In addition, according to Talkwalker, the show was the #1 most social program across broadcast television with 1.2 million total interactions across Facebook, Instagram, X and YouTube.
Locally, the 2024 Billboard Latin Music Awards ranked as the #1 primetime program in its timeslot, regardless of language, among adults 18-49 in Los Angeles, and the #1 program on Spanish-language television in New York, Miami, Dallas, Chicago, Orlando, Philadelphia, Washington, D.C., Tampa, Boston and Charlotte in the demo.
Karol G led the night with eight wins, followed by Peso Pluma and Bad Bunny with six awards each, and Fuerza Regida with four wins. During the night, hosted by international superstars Carmen Villalobos and Danilo Carrera, more than 30 artists took the stage to present the awards and deliver 10 electrifying performances, including the debut of hit songs “Tu Name” and “Nel” by Californian group Fuerza Regida; the television premiere of Mexican sensation Xavi’s hit “La Diabla;” and a medley by Mexican icon Pepe Aguilar of his greatest hits, including “Por Mujeres Como Tu,” “Prometiste,” “Recuerdame Bonito,” and his new song “Cuidamela Bien,” among others. Some of the most memorable moments of the evening were the special awards presented, including the Billboard Hall of Fame Award to Pepe Aguilar, the Billboard Lifetime Achievement Award to Alejandro Sanz, and the Billboard Spirit of Hope Award to J Balvin who received the recognition from the hands of his great friend Maluma.
Source: Nielsen Panel Only, L+SD, 10/20/24. Reach based on 1-minute qualifier. Adobe Analytics, ListenFirst, Comscore Social, and YouTube Studio. Talkwalker Social Content Ratings, 24/7 (Same Day) measurement for programs.
About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises leads the media industry in the production and distribution of Spanish-language content for U.S. Hispanics and audiences around the world. The company serves U.S. Hispanics through its national broadcast network, the cable network Universo, and digital platforms including the Telemundo app, a suite of FAST channels, and streaming services, such as Peacock, among others. The Telemundo Network offers Spanish-language entertainment, news, and sports content reaching 95% of U.S. Hispanic TV households in 210 markets through 30 owned stations and 91 affiliate stations. Telemundo also owns an independent station serving Puerto Rico. Anchored on Telemundo Studios, the network is the #1 producer of scripted Spanish-language content in the U.S., and the only network to produce original content specifically for US Hispanic audiences. Offering over 600 hours of reality TV shows a year, and top-rated live specials such as the Billboard Latin Music Awards and Miss Universe, Telemundo is considered the undisputed Home of Live TV in Hispanic media. The network is also the exclusive Spanish-language home of the world’s two most popular sporting events, the FIFA World Cup and the Olympic Games. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.
