MIAMI, FL – January 23, 2025 – Telemundo unveiled the exceptional cast leading its highly anticipated production, “Velvet” (working title), a contemporary adaptation of the global hit series set to premiere in 2025. Making his debut on Telemundo, the internationally acclaimed Yon González (“Memento Mori,” “Chicas del Cable”) will star alongside the talented Samantha Siqueiros (“Casa de Papel: Berlin,” “Señora Acero”). Together, they will deliver a captivating blend of drama, romance and glamour to this epic story that will be filmed at Telemundo Center’s state-of-the-art facilities in Miami, Florida.
Telemundo Studios’ “Velvet” will find its ideal setting in New York, where fashion takes center stage. With New York’s vibrant glamour and splendor, the city is the ultimate backdrop to bring this captivating story to life. The adaptation to the present era will revive this classic tale into a contemporary drama series, filled with unforgettable characters and plots that define great love stories.
“We are thrilled to unite these renowned actors on screen for the first time to lead a star-studded cast and bring this unforgettable tale to life in this contemporary adaptation,” said Javier Pons, Executive Vice President of Telemundo Studios. “With their interpretative prowess and versatility, Yon and Samantha will infuse ‘Velvet’ with their talent, charisma and a unique dimension that is sure to captivate and ignite passion in the audience.”
González, celebrated for his captivating performances in both television and film, has garnered widespread acclaim for his roles in the hit series “Memento Mori,” “Cable Girls” (“Las Chicas del Cable”), and “Grand Hotel” (“Gran Hotel”). With his undeniable charm and magnetic screen presence, he steps into the role of Alberto Márquez, the enchanting and dashing protagonist destined to steal everyone’s heart in “Velvet.”
Opposite González, the talented Samantha Siqueiros, renowned for her roles in internationally acclaimed series like “Money Heist: Berlin” (“Casa de Papel: Berlin”) and “Señora Acero,” will portray Ana Velázquez. A resilient and inspiring figure, Ana is more than Alberto’s love interest. She is a woman who weaves more than fashion – she crafts the dreams that define her life.
Originally launched in 2014, the original “Velvet” spanned four seasons and received worldwide praise for its portrayal of the glamorous world of a 1950s Spanish fashion house. With themes of love, ambition, and family dynamics, the series earned international acclaim, becoming a timeless classic.
“Velvet” is an original format created by Ramon Campos and Gema R. Neira, produced by Bambú Producciones for Atresmedia Televisión and distributed internationally by Beta Film GmbH.
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About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises leads the media industry in the production and distribution of Spanish-language content for U.S. Hispanics and audiences around the world. The company serves U.S. Hispanics through its national broadcast network, the cable network Universo, and digital platforms including the Telemundo app, a suite of FAST channels, and streaming services, such as Peacock, among others. The Telemundo Network offers Spanish-language entertainment, news, and sports content reaching 95% of U.S. Hispanic TV households in 210 markets through 30 owned stations and 91 affiliate stations. Telemundo also owns an independent station serving Puerto Rico. Anchored on Telemundo Studios, the network is the #1 producer of scripted Spanish-language content in the U.S., and the only network to produce original content specifically for US Hispanic audiences. Offering over 600 hours of reality TV shows a year, and top-rated live specials such as the Billboard Latin Music Awards and Miss Universe, Telemundo is considered the undisputed Home of Live TV in Hispanic media. The network is also the exclusive Spanish-language home of the world’s two most popular sporting events, the FIFA World Cup and the Olympic Games. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.
Press contact:
Adriana Nuñez-Cox
Director, Programming Publicity
