“NBC NIGHTLY NEWS” IS #1 IN TOTAL VIEWERS AND KEY DEMOS

NBC Broadcast Posts Growth Versus Same Week Last Season

MARCH 3, 2015– “NBC Nightly News” was America’s most-watched evening newscast for the week of February 23-27, 2015, according to Nielsen Media Research data.  The NBC broadcast was #1 in total viewers and the A25-54 and A18-49 demos.

Versus the same week last season, Nightly added +29,000 total viewers, +16,000 A18-49 viewers, and +97,000 A25-54 viewers.  Nightly’s A18-49 advantage vs. ABC widened by 469% week-to-week (+148,000 vs. +26,000 during the prior week).  Compared to 1Q’15 levels, Nightly increased its deliveries in both A18-49 and A25-54 viewers by +25,000. Nightly has been #1 among total viewers for 284 consecutive weeks and 332 of the last 333 weeks.

Season-to-date, Nightly is the #1 evening news program in total viewers and all key demographics. Nightly is averaging 9.400 million total viewers this season, leading ABC by +6% (+559,000) and CBS by +27% (+1.972 million). Nightly’s 1.625 million A18-49 viewers leads ABC by +10% (+143,000) and CBS by +35% (+424,000) this season. Nightly is averaging 2.246 million A25-54 viewers season-to-date, topping ABC by +2% (+38,000) and CBS by +26% (+457,000).

NOTE: Year-ago comparisons are versus the first week following the Sochi Olympics.

Weekly Highlights:

• Nightly averaged 9.671 million total viewers, leading ABC World News Tonight by +198,000 and CBS Evening News by +1.644 million.
• On Monday, Nightly posted the biggest audience of the week with 10.399 million viewers.
• Nightly averaged 2.463 million A25-54 viewers, topping ABC by +90,000 and CBS by +507,000.
• Nightly delivered a 2.1 A25-54 rating, +1 tenth more than ABC and +5 tenths more than CBS.
• On Thursday, Nightly posted its second biggest demo win of the season, beating ABC by +471,000 A25-54 viewers (best since 1/5/2015).
• Nightly averaged 1.764 million A18-49 viewers, topping ABC by +148,000 and CBS by +453,000.
• Nightly delivered a 1.4 A18-49 rating, +1 tenth more than ABC and +4 tenths more than CBS.

WEEK OF FEBRUARY 23-27, 2015

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