First-Ever Cross-Platform Parenting Community Where TODAY Anchors, Parents and Viewers Can Join Together to Help Solve Everyday Problems
TODAY Parenting Team Sponsored at Launch by JOHNSON’S®
NEW YORK, NY, March 3, 2015 – This morning, NBC’s TODAY announced the debut of its all-new TODAY Parenting Team, a cross-platform community designed to connect parents together and offer solution-oriented advice. Inspired by a recent baby boom at TODAY, and the show’s ongoing parenting conversations on the air, behind the scenes, and among viewers, the TODAY Parenting Team was born. This first-of-its-kind parenting community will integrate the power of TODAY’s anchors, experts and audiences to help solve everyday challenges faced by today’s parents.
TODAY’s Parenting Team announcement: http://www.today.com/video/today/57056824
The TODAY Parenting Team kicked off its first monthly challenge this morning: “What did you wish you knew before you brought your baby home?” Audiences are invited to join the team and share their unique perspectives, vote on their favorite posts, and read essays from TODAY’s Savannah Guthrie, Natalie Morales, Willie Geist, Sheinelle Jones, Jenna Wolfe and Jenna Bush Hager (http://TODAY.com/ParentingTeam). The TODAY Parenting Team platform also features posts from New York Times best-selling authors Glennon Doyle Melton of Momastery.com, Jill Smokler of Scary Mommy, and many more.
“So many parents rely on the power of collective wisdom, myself included,” said Jen Brown, Senior Vice President of Brand Partnerships and Strategic Content for NBC News. “From millennial parents to baby boomers, the TODAY Parenting Team is a community that offers easy access to a shared wealth of knowledge and personal experience.”
Team members will have their own dedicated profile page on TODAY.com and can earn special contributor badges on their blogs and social channels. Contributions to the community will help create new content on TODAY.com and the broadcast. TODAY will explore the team’s answers in a three-day series at the end of March sourcing the community for on-air guests and panels dedicated to educating parents. Anchors will then launch the next month’s challenge. The TODAY Parenting Team is sponsored by JOHNSON’S®.
“At JOHNSON’S®, we are always looking for new ways to engage with moms and dads, but more importantly, we want to give them a platform to connect with each other,” said Kelly Gottfried, Marketing Director, JOHNSON’S® Brand. “We know a sense of community is important to parents and look forward to hearing them voice their own experiences through our partnership with TODAY.”
“When it comes to reaching new parents, there is no cross platform destination like TODAY,” said Christina Glorioso, Senior Vice President, Client Solutions, NBCUniversal. “Together with JOHNSON’S®, we are excited to launch this new initiative to rally around one of our core viewer communities to provide solutions and bring awareness to real-life parenting experiences.”
TODAY invites viewers to join the conversation on social media using #ParentingTeam. For more on TODAY’s Parenting Team, visit: http://TODAY.com/ParentingTeam.