TODAY Tops GMA in Total Viewers and All Demos Friday
TODAY Is #1 in the Key Demo for 81 Straight Weeks, Best Streak in More Than 4 Years
TODAY’s Demo Wins Over GMA Have Reached 5-Year Highs, Season to Date
GMA Posts Its Lowest Total Viewer Delivery in 7 Years
NEW YORK – July 25, 2017 – NBC News’ TODAY was the number-one morning show outright topping ABC’s “Good Morning America” in total viewers and all demos last Friday. TODAY also won the week in the key demo A25-54 marking 82 straight weeks in the top spot (98 of the last 99 weeks), its best streak in more than four years. TODAY was the only morning news program to increase its total audience week to week, while GMA posted its lowest total viewer delivery in seven years. Additionally, TODAY’s A25-54 and A18-49 wins over GMA have reached five-year highs season to date.
TODAY HIGHLIGHTS:
| Net | HH Rtg |
HH Shr |
P2+ Imps |
P18-49 Rtg |
P18-49 Imps |
P25-54 Rtg |
P25-54 Imps |
| TODAY | 2.62 | 11 | 3,628 | 0.70 | 900 | 1.04 | 1,251 |
| CBS THIS MORNING | 2.31 | 10 | 3,178 | 0.43 | 557 | 0.66 | 797 |
| GOOD MORNING AMERICA | 2.79 | 12 | 3,774 | 0.61 | 788 | 0.95 | 1,144 |
For the week, TODAY averaged 1.251 million A25-54 viewers, topping GMA by +107,000 (+9%) and CBS by +454,000 (+57%)
- TODAY has ranked #1 among A25-54 viewers for 82 consecutive weeks (best streak in over four years) and 98 of the last 99 weeks
- Week-over-week, TODAY improved its A25-54 leads over both GMA (by 4%) and CBS (by 3%)
- TODAY won all five mornings last week, extending its streak to 50 consecutive daily wins
- TODAY delivered a 1.04 A25-54 rating, +0.09 points ahead of GMA and +0.38 points more than CBS
TODAY averaged 900,000 A18-49 viewers, +112,000 (+14%) more than GMA and +343,000 (+61%) higher than CBS
- TODAY’s 0.70 A18-49 rating led GMA by +0.09 points and CBS by +0.27 points
TODAY averaged 3.628 million total viewers, leading CBS This Morning by +450,000 (+14%)
- Compared to the prior week:
- TODAY was the only morning news program to increase its total audience (+32,000)
- TODAY widened its total viewer lead over CBS by 28% (+450,000 vs. +352,000 prior week)
- TODAY posted its closest total viewer gap vs. GMA in six weeks
- GMA averaged its lowest P2+ delivery in seven years (since the week of 7/26/2010)
Season-to-date:
TODAY ranks #1 among A25-54 viewers and A18-49 viewers
- TODAY’s A25-54 and A18-49 leads over GMA have reached five-year highs
- TODAY has increased its A25-54 advantage over GMA by 26% vs. last season while its A18-49 lead over GMA has improved by 5%
TODAY’s total viewer gap vs. GMA has been reduced by 12% (-192,000 vs. -219,000 last season)
TODAY DIGITAL HIGHLIGHTS:
TODAY reached more consumers than GMA on Yahoo with over 32.8 million unique visitors turning to TODAY.com in June for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore. For 42 consecutive months (51 out of the last 52), TODAY.com has reached more mobile consumers than GMA on Yahoo. TODAY.com has gone from parity in mobile unique visitors in September 2013 to delivering 3.0x GMA on Yahoo’s mobile visitor number in June 2017.
For more information contact:
Megan Stackhouse
NBC News
e: megan.stackhouse@nbcuni.com
p: 212-664-6205
