TODAY Extends Its Longest Weekly Winning Streak in 14 Years Posts Its Biggest Quarterly and June Advantages Over GMA in More Than a Decade
TODAY Wins Total Viewers For 3 Straight Quarters
NEW YORK – July 1, 2026 – NBC News’ TODAY remained the #1 morning show in total viewers and the key demo A25-54 for the second quarter 2026, the month of June, and the week of June 22.
During the second quarter, TODAY averaged 3.006 million total viewers, beating GMA by +175,000 viewers (+6%) and CBS by +1.262 million viewers (+72%). In the key demo A25-54, TODAY averaged 627,000 viewers, topping GMA by +159,000 viewers (+34%) and CBS by +344,000 viewers (+122%).
The quarter marked TODAY’s third consecutive quarterly win in total viewers, its longest quarterly winning streak since 2012. It also marked TODAY’s largest second-quarter advantage over GMA since 2011 and its largest second-quarter lead over CBS in 12 years. TODAY topped CBS by more than one million viewers for the second consecutive quarter, its best run since 2016.
In the month of June, TODAY averaged 3.014 million total viewers, outperforming GMA by +215,000 viewers (+8%) and CBS by +1.341 million viewers (+80%). In key demo A25-54, TODAY averaged 628,000 viewers, leading GMA by +177,000 viewers (+39%) and CBS by +375,000 viewers (+148%). TODAY ranked #1 in A25-54 for the 34th consecutive month, posting its largest June share of A25-54 viewers (47.1%) in nearly 15 years.
TODAY HIGHLIGHTS
- #1 morning show across the board for the week and season-to-date.
- #1 in total viewers for the third consecutive quarter and 23rd consecutive week.
- Largest second-quarter total-viewer lead over GMA since 2011 and its largest second-quarter advantage over CBS in 12 years.
- Highest June total-viewer audience in five years, with its largest June leads over GMA in 15 years and CBS in 12 years.
- Holds 22 consecutive weeks of year-over-year total-viewer growth.
- Only morning show to grow month-to-month in total viewers.
- Largest year-over-year total-viewer increase among the broadcast morning shows (+18%).
Season-to-Date
TODAY REMAINS THE #1 MORNING SHOW ACROSS THE BOARD
TODAY ranks as the #1 morning show across the board season-to-date, leading in total viewers and the key demo A25-54, and is posting the biggest total-viewer growth versus last season, up +175,000 viewers (+6%).
In total viewers, TODAY leads GMA by +135,000, its widest season-to-date advantage in 14 years.
- Leads CBS by +1.173 million viewers, its largest season-to-date advantage in 11 years and 63% larger than at the same point last season.
In the key demo A25-54, TODAY leads GMA by +137,000.
- Leads CBS by +334,000, its largest season-to-date demo advantage in five years.
Source: Nielsen Big Data + Panel, L+SD, Second Quarter 2026 (4/27/26–5/31/26) and June 2026 (6/1/26–6/28/26); Nielsen Updated Big Data + Panel, L+SD, week of June 22, 2026. Average audience based on regular telecasts only.
