Posts 30 Consecutive Weeks of Year-Over-Year Total Viewer Growth, Best Streak Since August 1998
NEW YORK – August 26, 2026 – NBC News’ TODAY won in total viewers and the key demo A25-54 for the week of August 17-23, while remaining the #1 morning news program across the board season-to-date.
TODAY averaged 2.818 million total viewers, leading GMA by +80,000 viewers (+3%) and CBS by +1.216 million viewers (+76%). TODAY also posted its 30th consecutive week of year-over-year total viewer growth, its longest streak since August 1998.
TODAY also delivered 582,000 in the key demo A25-54 viewers, leading GMA by +142,000 (+32%) and CBS by +324,000 (+126%).
TODAY Highlights
- #1 morning show in total viewers and A25-54 for the week and across the board season-to-date.
- Posted 30 consecutive weeks of year-over-year total viewer growth, the program’s longest streak since August 1998.
- Recorded the largest year-over-year total viewer increase among the broadcast morning shows (+319,000 / +13%).
- Beat CBS by more than one million viewers for the 36th consecutive week, the longest such streak since May 2015.
- #1 in the key demo A25-54 for the 142nd consecutive week.
Season-to-Date
TODAY REMAINS THE #1 MORNING SHOW ACROSS THE BOARD
TODAY ranks as the #1 morning show across the board season-to-date, leading in total viewers and the key demo A25-54, and is posting the biggest total viewer growth versus last season, up +184,000 (+7%).
In total viewers, TODAY leads GMA by +113,000, its widest season-to-date advantage in 14 years.
- Leads CBS by +1.170 million viewers, its largest season-to-date advantage in 11 years and 62% larger than at the same point last season.
In the key demo A25-54, TODAY leads GMA by +134,000.
- Leads CBS by +332,000, its largest season-to-date demo advantage in five years.
Source: Nielsen Big Data + Panel, L+SD, 9/22/2025-8/23/2026. Based on regularly titled telecasts only.
