Local Bay Area Viewers Will Have Access to Extended News Coverage Ahead of June 2 California Primary
May 28, 2026 — NBC News announced today that Hallie Jackson NOW will launch in the San Francisco Bay Area market on Monday, June 1, on NBC Bay Area / KNTV and air every weekday from 2-3 p.m. PT. The launch will give Bay Area viewers expanded access to live national and local news coverage on broadcast ahead of the California primary election on Tuesday, June 2.
The expansion marks the first time the show will air on broadcast television beyond NBC News’ free streaming service, NBC News NOW.
“I started my NBC career in California, so it’s especially meaningful to expand Hallie Jackson NOW to Bay Area viewers on NBC,” said anchor Hallie Jackson. “Our goal every day is to deliver sharp reporting and meaningful conversations that meet viewers where they are, and that now includes local Bay Area audiences on NBC.”
Since launching nearly five years ago, Hallie Jackson NOW has been a destination for fact-based reporting on the issues Americans care about most. As Jackson said at the show’s launch, “it’s the news for people who love the news.” Recently, the program featured exclusive interviews with Epstein survivors and their families, as well as business leaders such as the Indianapolis Colts’ co-owners and Starbucks CEO Brian Niccol. Jackson has also co-anchored key primary nights this midterm election cycle, providing NBC News NOW viewers with live results and analysis as the numbers come in.
“Hallie is one of the most trusted voices in news,” said Stacy Owen, president and general manager of NBC Bay Area and Telemundo 48 Área de la Bahía. “Her naturally inquisitive nature leads her to seek out perspectives and dive into issues with intelligence and curiosity that I think will resonate with our viewers. She represents NBC Bay Area’s values and our goal of arming people with information and insights.”
Hallie Jackson NOW is uniquely positioned for this expansion as it regularly incorporates both national and local news stories. Every show, Jackson runs her audience through the “Five Things” segment, highlighting the top five national headlines of the day. She then pivots to “The Local” segment, informing viewers of the top three local stories they should know.
In addition to serving as anchor of Hallie Jackson NOW, Jackson is NBC News’ Senior Washington Correspondent and anchor of Sunday’s NBC Nightly News. She is an Emmy-nominated journalist with extensive experience in both national and local news, as well as political coverage. During the last election cycle, Jackson co-anchored NBC News’ “Decision 2024” coverage for NBC and NBC News NOW throughout the presidential cycle. Two weeks ahead of Election Day 2024, Jackson sat down for a broadcast-exclusive interview with Vice President Kamala Harris. She also previously served as NBC News’ Chief White House Correspondent covering President Donald Trump’s first administration. In February 2020, Jackson co-moderated the NBC News Democratic presidential debate in Las Vegas, the most-watched Democratic presidential debate in history with nearly 20 million viewers.
###
