Nightly News is Only Evening Newscast to Grow among A25-54 Viewers and is Showing Biggest Increase among A18-49 Viewers
Nightly News Ranks #1 among A25-54 and A18-49 for 66 of Last 67 Weeks
NEW YORK (November 8, 2016) – “NBC Nightly News with Lester Holt” ranked #1 in the demo for the week of October 31, averaging 1.9 million A25-54 viewers, leading “ABC World News Tonight” by +166,000 (10%) and “CBS Evening News” by 403,000 (+27%). Season to date, Nightly News is having its best A25-54 delivery to start a season in three years (2013-14). Versus last season, Nightly News has doubled its A25-54 lead over ABC (+236,000 vs +118,000 last year), reaching its widest demo advantage over ABC in four years (2012-13).
Among A18-49, Nightly News averaged 1.4 million viewers for the week, topping ABC by +148,000 (+12%) and CBS by + 351,000 (+34%). The NBC News broadcast has ranked #1 in A25-54 and A18-49 for 66 of the last 67 weeks. Season to date, Nightly News is the only evening newscast to post growth among A25-54 viewers (+7,000) and is showing the biggest increase among A18-49 viewers (+43,000).
Nightly News averaged 8 million total viewers for the week, leading CBS Evening News by +1.4 million (+34%).
Election night coverage on the NBC broadcast network airs from 7 p.m. – 2 a.m. ET tonight, led by Holt, “TODAY” co-host Savannah Guthrie, and “Meet the Press” moderator and NBC News political director Chuck Todd. Holt, Guthrie, and Todd will be joined by NBC News special correspondent Tom Brokaw for “Decision Night in America.”
Weekly Highlights:
- Nightly News averaged 1.9 million A25-54 viewers, outperforming ABC by +166,000 (+10%) and CBS by +403,000 (+27%).
- Nightly News’s demo lead over ABC was +43% higher than the same week last season (+166,000 vs. +116,000 last year).
- Nightly News has ranked #1 in A25-54 and A18-49 for 66 of the past 67 weeks.
- Nightly News averaged 1.4 million A18-49 viewers, topping ABC by +148,000 (+12%) and CBS by +351,000 (+34%).
- Nightly News averaged 8 million total viewers, leading CBS Evening News by +1.4 million (+34%).
Season Highlights:
- Season-to-date, Nightly News is the only evening newscast to post growth among A25-54 viewers (+7,000) and is showing the biggest increase among A18-49 viewers (+43,000).
- Nightly News is having its best A25-54 delivery to start a season in three years (2013-14)
- Versus last season, Nightly News has doubled its A25-54 lead over ABC (+236,000 vs +118,000 last year), reaching its widest demo advantage over ABC in four years (2012-13).
Week of October 31 – November 4, 2016:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 7.929 | 1.58 | 1.898 | 1.09 | 1.398 |
| CBS | 6.530 | 1.24 | 1.495 | 0.82 | 1.047 |
| ABC | 8.065 | 1.44 | 1.732 | 0.97 | 1.250 |
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ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
“NBC Nightly News with Lester Holt” is America’s most-watched evening newscast, going beyond the day’s headlines to uncover stories of how people’s lives are affected by the world around them. “NBC Nightly News” reaches over 24 million people every week through its broadcast and millions more through NBCNews.com, the “Nightly News” app, and social media platforms. Lester Holt is the anchor and Sam Singal is the executive producer.
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For more information contact:
Jake Urbanski
NBC News
212-664-3211
