{"id":2401,"date":"2026-07-21T23:22:28","date_gmt":"2026-07-21T23:22:28","guid":{"rendered":"https:\/\/nbcuniversalnewsgroup.com\/telemundo\/?p=2401"},"modified":"2026-07-21T23:25:35","modified_gmt":"2026-07-21T23:25:35","slug":"telemundo-and-peacock-redefine-soccer-fandom-in-the-us-with-record-breaking-audiences-for-spanish-language-coverage-of-fifa-world-cup-2026","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/telemundo\/2026\/07\/21\/telemundo-and-peacock-redefine-soccer-fandom-in-the-us-with-record-breaking-audiences-for-spanish-language-coverage-of-fifa-world-cup-2026\/","title":{"rendered":"Telemundo and Peacock Redefine Soccer Fandom in the US with Record-Breaking Audiences for Spanish-Language Coverage of FIFA World Cup 2026\u2122"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Each Stage of the 2026 Tournament Set New Viewership Records in Spanish-Language Media History in Total Audience<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>23.9 Million Viewers Tuned-in to Watch Spain\u2019s Victory Over Argentina in Sunday\u2019s Final Match, Becoming the Most-Watched Soccer Match in Spanish-Language Media History<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tournament Averaged a Total Audience Delivery of 6.3 Million Viewers Through 104 Matches and 3 Million Average Minute Audience on Peacock and Telemundo Streaming Platforms<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Miami, FL, July 21, 2026 \u2013<\/strong> Telemundo, the leading Spanish-language home of world-class soccer in the United States, closes out its coverage of the FIFA World Cup 2026\u2122 with record-breaking audience delivery across every stage of the tournament.&nbsp; &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With historic milestone wins across all platforms, the tournament is the most-watched FIFA World Cup\u2122 tournament in Spanish-language media history with an average Total Audience Delivery of 6.3 million viewers across the 104 matches, up +143% vs. the 2022 tournament (2.6 million).&nbsp;&nbsp;Each stage of the 2026 tournament set a new Spanish-language World Cup Total Audience record and delivered triple-digit growth versus the 2022 World Cup.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The FIFA World Cup 2026\u2122 delivered impressive growth over 2022 in linear and streaming, with the linear match window average up +79% (3.2 million vs. 1.8 million) and the digital average minute audience (AMA) up +297% (3 million vs. 767K).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, Sunday\u2019s final battle, which saw Spain earn its second title as they dethroned reigning champions Argentina, delivered a 23.9 million Total Audience Delivery (TAD), becoming the most-watched soccer match ever in Spanish-language media history.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lauded for its expertise, world-class and engaging content across platforms, Telemundo produced more than 700 hours of original programming through the 39-day tournament.&nbsp; With a roster of more than 80 on-air talent representing every Latin American country participating in the tournament, the network\u2019s cross-platform coverage brought fans closer to the action than ever before.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TOTAL AUDIENCE DELIVERY:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TOP 10 MOST-WATCHED SOCCER MATCHES IN SPANISH-LANGUAGE MEDIA HISTORY (TAD &#8211; MATCH WINDOWS)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong><u>RANK<\/u><\/strong><\/td><td><strong><u>DATE<\/u><\/strong><\/td><td><strong><u>MATCH<\/u><\/strong><\/td><td><strong><u>VIEWERS<\/u><\/strong><\/td><\/tr><tr><td><strong>1.<\/strong><\/td><td>July 19<\/td><td>Spain vs. Argentina<\/td><td>23.9 million<\/td><\/tr><tr><td><strong>2.<\/strong><strong><\/strong><\/td><td>July 5<\/td><td>Mexico vs. England<\/td><td>23.2 million<\/td><\/tr><tr><td><strong>3.<\/strong><strong><\/strong><\/td><td>June 30<\/td><td>Mexico vs. Ecuador<\/td><td>18.9 million<\/td><\/tr><tr><td><strong>4.<\/strong><strong><\/strong><\/td><td>June 18<\/td><td>Mexico vs. Korea Republic<\/td><td>14 million<\/td><\/tr><tr><td><strong>5.<\/strong><strong><\/strong><\/td><td>July 5<\/td><td>Brazil vs. Norway<\/td><td>13.8 million<\/td><\/tr><tr><td><strong>6.<\/strong><\/td><td>July 11<\/td><td>Norway vs. England<\/td><td>13 million<\/td><\/tr><tr><td><strong>7.<\/strong><strong><\/strong><\/td><td>July 6<\/td><td>USA vs. Belgium<\/td><td>12.9 million<\/td><\/tr><tr><td><strong>8.<\/strong><\/td><td>June 24<\/td><td>Mexico vs. Czechia<\/td><td>12.3 million<\/td><\/tr><tr><td><strong>9.<\/strong><\/td><td>July 11<\/td><td>Argentina vs. Switzerland<\/td><td>11.8 million<\/td><\/tr><tr><td><strong>10.<\/strong><\/td><td>July 15<\/td><td>England vs. Argentina<\/td><td>11.4 million<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The FIFA World Cup 2026\u2122 tournament delivered the 15 most-watched soccer matches in Spanish-language media history based on Total Audience, led by Spain vs. Argentina\u2019s 23.9 million viewership in the Finals.<\/li>\n\n\n\n<li>The 77.2 billion total minutes consumed during the FIFA World Cup 2026\u2122 across Telemundo, Universo, Peacock, and Telemundo streaming platforms, surpassed the 43.2 billion total minutes consumed for the combined 2018 and 2022 Men\u2019s World Cup tournaments in Spanish by +79%.<\/li>\n\n\n\n<li>Mexico vs. England delivered 23.2 million viewers in Total Audience Delivery (TAD), making it the second most-watched soccer match ever in Spanish-language media history.\n<ul class=\"wp-block-list\">\n<li>On linear, the full program averaged 10.1 million viewers from 8:25\u201311:20 p.m. ET, making it the highest-rated telecast in Spanish-language TV history; viewership peaked at 11.7 million viewers at 10:45 p.m. ET.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>The France vs. England Third Place match delivered 7.7 million viewers in Total Audience Delivery, making it the most-watched Third Place game in Spanish-language media history, up +225% vs. the 2022 tournament (Croatia vs. Morocco, 2.4 million).<\/li>\n\n\n\n<li>42 games had a Total Audience Delivery of at least 6 million viewers, up from&nbsp;two&nbsp;during the full 2022 tournament.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>STREAMING<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TOP 5 MOST-STREAMED MATCH WINDOWS: <\/strong>Average Minute Audience (AMA) Delivery<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong><u>RANK<\/u><\/strong><\/td><td><strong><u>DATE<\/u><\/strong><\/td><td><strong><u>MATCH<\/u><\/strong><\/td><td><strong><u>VIEWERS<\/u><\/strong><\/td><\/tr><tr><td><strong>1.<\/strong><\/td><td>July 19<\/td><td>Spain vs. Argentina<\/td><td>13.9 million<\/td><\/tr><tr><td><strong>2.<\/strong><\/td><td>July 5<\/td><td>Mexico vs. England<\/td><td>13 million<\/td><\/tr><tr><td><strong>3.<\/strong><\/td><td>June 30<\/td><td>Mexico vs. Ecuador<\/td><td>9.7 million<\/td><\/tr><tr><td><strong>4.<\/strong><\/td><td>July 5<\/td><td>Brazil vs. Norway<\/td><td>7.5 million<\/td><\/tr><tr><td><strong>5.<\/strong><\/td><td>July 11<\/td><td>Norway vs. England<\/td><td>7.2 million<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Overall,&nbsp;streaming comprised 48% of Telemundo\u2019s Total Audience Delivery for the FIFA World Cup 2026\u2122, up from 30% contribution in 2022.&nbsp; With an average minute audience (AMA) of 3 million viewers on Peacock and Telemundo streaming platforms, digital viewership grew +297%&nbsp;vs. 2022 (767,000).<\/li>\n\n\n\n<li>Spain vs. Argentina Finals on July 19, is the most-streamed World Cup match in Spanish-language history with an Average Minute Audience (AMA) of 13.9 million viewers, +370% over the most-streamed match of the 2022 tournament (Argentina vs. France Finals, 3 million AMA).<\/li>\n\n\n\n<li>There were 21 games that averaged 4 million or more streaming viewers, up from zero in 2022.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TELEMUNDO NETWORK:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Telemundo ranked as the #1 Spanish-language television network across all 34 matchdays (June 11 \u2013 July 19) during Total Day (7A-2A) with 1.9 million average viewers, and a share of 76% of the three Spanish-language networks.&nbsp; This Total Day delivery is up +300% vs. the network\u2019s May 2026 average.<\/li>\n\n\n\n<li>June 2026 was Telemundo\u2019s highest-performing month in network history with 1.4 million average viewers in Total Day, surpassing the previous World Cup highs set in June 2018 (954K) and December 2022 (837K). &nbsp;<\/li>\n\n\n\n<li>Sunday, July 5, set a new linear record with the highest Total Day average audience in Spanish-language television history with 3.6 million viewers, driven by the Mexico vs. England and Brazil vs. Norway Round of 16 matches.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PEACOCK:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Throughout the duration of the FIFA World Cup 2026\u2122, Peacock drew four times its normal share of Hispanic viewers. Those viewers who watched World Cup also watched a variety of Peacock content,&nbsp;including Telemundo entertainment (e.g., <em>El&nbsp;Se\u00f1or&nbsp;de&nbsp;los&nbsp;Cielos<\/em>), Peacock originals (e.g., <em>Love Island&nbsp;USA, MIA, Five Star&nbsp;Weekend<\/em>), Sports (e.g.,&nbsp;MLB), and library content (e.g., <em>Yellowstone, The Office<\/em>).&nbsp;<\/li>\n\n\n\n<li>Cultural cross-over:&nbsp;While each&nbsp;of these cultural phenomena&nbsp;drew massive audiences&nbsp;on its own,&nbsp;40% of Peacock viewers who watched <em>Love Island USA<\/em>&nbsp;also watched the&nbsp;FIFA World Cup&nbsp;2026\u2122.&nbsp;<\/li>\n\n\n\n<li>On Peacock,&nbsp;one&nbsp;in&nbsp;three&nbsp;FIFA World Cup\u2122 viewers are Gen-Z,&nbsp;and they are especially receptive to brands:&nbsp;+21%&nbsp;more likely to feel loyal to World Cup advertisers and&nbsp;+24% more likely to&nbsp;view World Cup advertising as more credible than other ads. &nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Source: Nielsen Big Data+ Panel, L+SD, match window for TAD; Adobe Analytics; 6\/11\/26-7\/19\/26.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SOCIAL MEDIA:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The FIFA World Cup 2026\u2122 generated 2.25B video views across social platforms, more than 9x the combined total generated during the 2018 and 2022 FIFA World Cups\u2122.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The tournament generated 75.1M social actions across social platforms, nearly 3x the combined total generated during the 2018 and 2022 FIFA World Cups\u2122.<ul><li>Round of 16 Match Day 26 became the highest social engagement day in Telemundo FIFA World Cup\u2122 history, generating 5.28M social actions.<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li>Round of 16 Match Day 27 became the most-viewed social day in Telemundo FIFA World Cup\u2122 history, generating 135.6M video views.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Source: ComScore Social, 6\/11\/26-7\/19\/26<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ADVERTISING IMPACT:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>NBCUniversal Transformed the FIFA World Cup 2026\u2122 into a Record-Setting Platform for Advertisers<\/strong>&nbsp;<br>&nbsp;<br>NBCUniversal&#8217;s coverage of the FIFA World Cup 2026\u2122drove double-digit growth across key metrics versus 2022, delivering record advertiser results while proving the essential role Spanish-language audiences play the future of sports media.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Record-Setting Brand Performance:&nbsp;<br><\/strong>Building on the strong foundation of 2022, NBCUniversal\u2019s presentation of the FIFA World Cup 2026\u2122 delivered even greater advertiser impact throughout the tournament vs. the 2022 Men\u2019s World Cup, including:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>+20% higher Brand Memorability&nbsp;&nbsp;<\/li>\n\n\n\n<li>+29% greater Ad Likeability&nbsp;<\/li>\n\n\n\n<li>+19% increase in search engagement&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The final match of the FIFA World Cup 2026\u2122 elevated advertiser impact to even greater heights vs. the 2022 Men\u2019s World Cup, including&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>+56% higher Brand Memorability&nbsp;<\/li>\n\n\n\n<li>+83% greater Ad Likeability&nbsp;&nbsp;<\/li>\n\n\n\n<li>+28% increase in search engagement&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">So<em>urces:&nbsp;<\/em>&nbsp;<em>NBCU\/ BPI. MWC Audience Tracker: Wave 2: 6\/11-6\/17. Wave 3: 7\/7-7\/13. 2022 Wave 4 Data: 12\/13-12\/18. NBCU Viewers: NBCU viewers vs. FOX Viewers; MarketCast TVBE MWC airing on Telemundo. 6\/11-7\/19 vs. 2022 MWC Full tournament; EDO Online Search Engagement Ad Multiplier for SL MWC Full tournament 6\/11-7\/19 vs. Full MWC 2022 Final, vs. Competitive SL\/EL TV.<\/em>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>NBCU LOCAL STATIONS:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>On linear, the 26 Telemundo-owned stations reached 22.3 million total viewers through the FIFA World Cup 2026\u2122 Semifinals.<\/li>\n\n\n\n<li>The Telemundo-owned stations\u2019 average audience through the FIFA World Cup 2026\u2122 Semifinals of 2.52 million viewers was +57% higher than the same period during the 2022 tournament (1.61 million) and +64% above 2018 (1.54 million).<\/li>\n\n\n\n<li>Eight Telemundo-owned stations captured 50 percent or more of the FIFA World Cup 2026\u2122 audience share in their markets, including in Los Angeles, New York, Miami, Houston, and Phoenix, through the Semifinals.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Source: Nielsen Live+SD. Total audience Person 2+. Average audience based on quarter-hour delivery and reach based on unique 6-minute qualifier.&nbsp; Telemundo markets: Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Antonio, Phoenix, San Francisco, Orlando, Tampa, <\/em><em>Sacramento<\/em><em>, Harlingen-McAllen, Philadelphia, Washington, D.C., Fresno, Denver, San Diego, El Paso, Albuquerque, Boston, Las Vegas, Salt Lake City, Tucson, Hartford &amp; New Haven, and Ft. Myers.<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">###<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About NBCUniversal Telemundo Enterprises:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NBCUniversal Telemundo Enterprises leads the media industry in the production and distribution of Spanish-language content for U.S. Hispanics and audiences around the world. The company serves U.S. Hispanics through its national broadcast network, the cable network Universo, and digital platforms including the Telemundo app, a suite of FAST channels, and streaming services, such as Peacock, among others. The Telemundo Network offers Spanish-language entertainment, news, and sports content reaching 96% of U.S. Hispanic TV households in 210 markets through 30 owned stations and 94 affiliate stations. Telemundo also owns an independent station serving Puerto Rico. Anchored on Telemundo Studios, the network is the #1 producer of scripted Spanish-language content in the U.S., and the only network to produce original content specifically for US Hispanic audiences. Offering over 600 hours of reality TV shows a year, and top-rated live specials such as the Billboard Latin Music Awards and Miss Universe, Telemundo is considered the undisputed Home of Live TV in Hispanic media. The network is also the exclusive Spanish-language home of the world\u2019s two most popular sporting events, the FIFA World Cup and the Olympic Games. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Media Contacts:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Melissa Lopez,&nbsp;melissa.lopez1@nbcuni.com, 786-889-3914<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sofia Pe\u00f1as,&nbsp;sofia.penas@nbcuni.com, 645-236-0053<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Each Stage of the 2026 Tournament Set New Viewership Records in Spanish-Language Media History in Total Audience 23.9 Million Viewers Tuned-in to Watch Spain\u2019s Victory Over Argentina in Sunday\u2019s Final Match, Becoming the Most-Watched Soccer Match in Spanish-Language Media History Tournament Averaged a Total Audience Delivery of 6.3 Million Viewers Through 104 Matches and 3 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/telemundo\/2026\/07\/21\/telemundo-and-peacock-redefine-soccer-fandom-in-the-us-with-record-breaking-audiences-for-spanish-language-coverage-of-fifa-world-cup-2026\/\">Read More&#8230;<span class=\"screen-reader-text\"> from Telemundo and Peacock Redefine Soccer Fandom in the US with Record-Breaking Audiences for Spanish-Language Coverage of FIFA World Cup 2026\u2122<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":103,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_post_was_ever_published":false},"categories":[18,21,367],"tags":[],"class_list":["post-2401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-telemundo-en","category-telemundo-deportes-en","category-telemundo-streaming-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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