{"id":2311,"date":"2026-07-09T00:16:23","date_gmt":"2026-07-09T00:16:23","guid":{"rendered":"https:\/\/nbcuniversalnewsgroup.com\/telemundo\/?p=2311"},"modified":"2026-07-09T00:16:43","modified_gmt":"2026-07-09T00:16:43","slug":"fifa-world-cup-2026-propels-telemundo-and-peacock-to-record-viewership","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/telemundo\/2026\/07\/09\/fifa-world-cup-2026-propels-telemundo-and-peacock-to-record-viewership\/","title":{"rendered":"FIFA World Cup 2026\u2122 Propels Telemundo and Peacock to Record Viewership"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Mexico vs. England Delivers the Most-Watched Soccer Match Ever in Spanish-Language Media History in Total Audience and Sets New Linear Record As Highest Telecast Ever in Spanish<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Telemundo\u2019s Coverage of FIFA World Cup 2026\u2122 Delivers 61 Billion Total Minutes Consumed across Telemundo, Universo, Peacock, and Telemundo Streaming Platforms to Date, Surpassing the Total Minutes Consumed for the Entire 2018 and 2022 Men\u2019s World Cup\u2122 Tournaments in Spanish Combined<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Miami, FL, July 8, 2026 &#8211; <\/strong>Telemundo and Peacock\u2019s presentation of the FIFA World Cup 2026\u2122 continues to deliver unprecedented audiences across television and streaming, cementing the tournament as the biggest Spanish-language sporting event in U.S. media history. Through the tournament\u2019s first 25 days and 92 matches, coverage across Telemundo, Universo, Peacock, and Telemundo streaming platforms is averaging a Total Audience Delivery of 5.5 million viewers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TOTAL AUDIENCE DELIVERY <\/strong>(June 11 \u2013 July 5)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TOP 5 MOST-WATCHED TAD (MATCH WINDOWS)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong><u>RANK<\/u><\/strong><\/td><td><strong><u>DATE<\/u><\/strong><\/td><td><strong><u>MATCH<\/u><\/strong><\/td><td><strong><u>VIEWERS<\/u><\/strong><\/td><\/tr><tr><td><strong>1.<\/strong><\/td><td>July 5<\/td><td>Mexico vs. England<\/td><td>23.2 million<\/td><\/tr><tr><td><strong>2.<\/strong><\/td><td>June 30<\/td><td>Mexico vs. Ecuador<\/td><td>18.9 million<\/td><\/tr><tr><td><strong>3.<\/strong><\/td><td>June 18<\/td><td>Mexico vs. Korea Republic<\/td><td>14 million<\/td><\/tr><tr><td><strong>4.<\/strong><\/td><td>July 5<\/td><td>Brazil vs. Norway<\/td><td>13.8 million<\/td><\/tr><tr><td><strong>5.<\/strong><\/td><td>June 24<\/td><td>Mexico vs. Czechia<\/td><td>12.3 million<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>With 61 billion total minutes consumed across Telemundo, Universo, Peacock, and Telemundo streaming platforms to date, FIFA World Cup 2026\u2122 has already surpassed the combined 43.2 billion total minutes consumed for the entire 2018 and 2022 Men\u2019s World Cup\u2122 tournaments in Spanish by +41%.<\/li>\n\n\n\n<li>Sunday, July 5, ranks as the most-watched matchday of the tournament to date with an average Total Audience Delivery of 18.6 million viewers, driven by the Mexico vs. England and Brazil vs. Norway Round of 16 matches.<\/li>\n\n\n\n<li>Mexico vs. England\u2019s 23.2 million Total Audience Delivery (TAD) in the Round of 16 made it the most-watched soccer match in total audience in Spanish-language media history, a +23% increase over the previous most-watched match record set on June 30 by the Mexico vs. Ecuador Round of 32 match (18.9 million TAD).\n<ul class=\"wp-block-list\">\n<li>The match also ranks as the most-streamed soccer match in Spanish-language media history, delivering 13 million Average Minute Audience (AMA) across Peacock and Telemundo streaming platforms.<\/li>\n\n\n\n<li>On linear, the Mexico vs. England full program (8:25PM-11:20PM) averaged 10.1 million viewers, making it the highest-rated telecast in Spanish-language TV history, with a peak quarter-hour audience of 11.7 million viewers at 10:45 p.m. ET.\u00a0<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>USA vs. Bosnia and Herzegovina delivered a 9.8 million TAD in the Round of 32, ranking as the second most-watched USMNT match in Spanish-language history based on Total Audience Delivery, only behind the preliminary 12 million TAD for USA\u2019s Round of 16 matchup vs. Belgium.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Five other countries also had their highest Total Audience Delivery ever for a FIFA World Cup\u2122 match in Spanish-language history during Knockout Rounds: England (23.2M TAD, July 5); Ecuador (18.9M TAD, June 30); Brazil (13.8M TAD, July 5); Argentina (10.6M TAD, July 3); Portugal (9.9M TAD, July 2).<\/li>\n\n\n\n<li>To date, 30\u00a0games have delivered a Total Audience Delivery over\u00a06 million viewers,\u00a0up from\u00a0two\u00a0during the full 2022 tournament\u00a0<\/li>\n\n\n\n<li>Across the 16 FIFA World Cup 2026\u2122 Round of 32 matches, the Total Audience Delivery averaged 7.4 million viewers, +61% over 2026\u2019s Group Stage TAD of 4.6 million.\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>STREAMING<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TOP 5 MOST-STREAMED MATCH WINDOWS<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Average Minute Audience (AMA) Delivery<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong><u>RANK<\/u><\/strong><\/td><td><strong><u>DATE<\/u><\/strong><\/td><td><strong><u>MATCH<\/u><\/strong><\/td><td><strong><u>VIEWERS<\/u><\/strong><\/td><\/tr><tr><td><strong>1.<\/strong><\/td><td>July 5<\/td><td>Mexico vs. England<\/td><td>13 million<\/td><\/tr><tr><td><strong>2.<\/strong><\/td><td>June 30<\/td><td>Mexico vs. Ecuador<\/td><td>9.7 million<\/td><\/tr><tr><td><strong>3.<\/strong><\/td><td>July 5<\/td><td>Brazil vs. Norway<\/td><td>7.5 million<\/td><\/tr><tr><td><strong>4.<\/strong><\/td><td>June 18<\/td><td>Mexico vs. Korea Republic<\/td><td>&nbsp;6.1 million<\/td><\/tr><tr><td><strong>5.<\/strong><\/td><td>July 2<\/td><td>Portugal vs. Croatia<\/td><td>5.6 million<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The FIFA World Cup 2026\u2122 tournament-to-date has delivered an average minute audience (AMA) of 2.6 million viewers on Peacock and Telemundo streaming platforms.<\/li>\n\n\n\n<li>The Round of 32 average minute audience (AMA) was 3.7 million, up +84% vs. 2026\u2019s Group Stage (2 million).<\/li>\n\n\n\n<li>There are 25 games in the 2026-tournament-to-date that averaged 3.0 million or more streaming viewers across Peacock &amp; Telemundo digital platforms.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TELEMUNDO NETWORK<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Year-to-date, Telemundo FIFA World Cup 2026\u2122 through the Round of 32 has produced the top 64 most-watched soccer matches on Spanish-language TV.<\/li>\n\n\n\n<li>Telemundo has ranked as the #1 Spanish-language television network for 25 consecutive days (June 11 \u2013 July 5) during Total Day (7A-2A) with 1.9 million average viewers, and a share of 76% of the three Spanish-language networks.\u00a0 This Total Day delivery is up +316% vs. the network\u2019s May 2026 average.<\/li>\n\n\n\n<li>Sunday, July 5, set a new linear record with the highest Total Day average audience in Spanish TV history with 3.6 million viewers, driven by the Mexico vs. England and Brazil vs. Norway Round of 16 matches.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SOCIAL MEDIA:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through July 5, the FIFA World Cup\u2122 2026 generated 1.42 billion video views across social platforms, more than 10 times the combined total generated through the first 25 days of the 2018 and 2022 FIFA World Cups\u2122.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The tournament generated 43.3 million social actions across social platforms, nearly three times the combined total generated through the first 25 days of the 2018 and 2022 FIFA World Cups\u2122.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>June 23 delivered the highest single-day video views in Telemundo FIFA World Cup\u2122 history, generating 96.1 million video views.<\/li>\n\n\n\n<li>July 1 delivered the highest single-day social engagement in Telemundo FIFA World Cup\u2122 history, generating 4.57 million social actions.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Source: Nielsen Big Data+ Panel, L+SD, match window for TAD; Adobe Analytics, ComScore Social; 6\/11\/26-7\/5\/26.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ADVERTISING IMPACT:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spanish Language World Cup Advertisers Build Deeper Consumer Connections<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From Week 1 to Week 3, the impact of advertising continues to compound beyond the funnel for Telemundo and Peacock\u2019s Spanish-language coverage of the FIFA World Cup 2026\u2122.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spanish-language World Cup advertisers are building stronger consumer connection, relevance and leadership as viewers become more invested in the tournament.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand Connection Deepens:\u00a0By the Knockout Rounds, viewers are now +12% more favorable toward World Cup advertisers and +12% more likely to say those brands feel relevant to them compared to the 1st week.<\/li>\n\n\n\n<li>Leadership Credentials Continue to Build: Viewers are now +10% more likely to see World Cup advertisers as leaders in their categories and +16% more likely to recommend them compared to the 1st week.\n<ul class=\"wp-block-list\">\n<li>9 in 10 viewers also believe Spanish-language World Cup advertisers are innovative.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Source: MediaProbe, Net Agreement, SL MWC 2026, week 1 vs. week 3 of the tournament<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">###<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About NBCUniversal Telemundo Enterprises:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NBCUniversal Telemundo Enterprises leads the media industry in the production and distribution of Spanish-language content for U.S. Hispanics and audiences around the world. The company serves U.S. Hispanics through its national broadcast network, the cable network Universo, and digital platforms including the Telemundo app, a suite of FAST channels, and streaming services, such as Peacock, among others. The Telemundo Network offers Spanish-language entertainment, news, and sports content reaching 96% of U.S. Hispanic TV households in 210 markets through 30 owned stations and 94 affiliate stations. Telemundo also owns an independent station serving Puerto Rico. Anchored on Telemundo Studios, the network is the #1 producer of scripted Spanish-language content in the U.S., and the only network to produce original content specifically for US Hispanic audiences. Offering over 600 hours of reality TV shows a year, and top-rated live specials such as the Billboard Latin Music Awards and Miss Universe, Telemundo is considered the undisputed Home of Live TV in Hispanic media. The network is also the exclusive Spanish-language home of the world\u2019s two most popular sporting events, the FIFA World Cup and the Olympic Games. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Media Contacts:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Melissa Lopez, <a href=\"mailto:melissa.lopez1@nbcuni.com\">melissa.lopez1@nbcuni.com<\/a>, 786-889-3914<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sofia Pe\u00f1as, <a href=\"mailto:sofia.penas@nbcuni.com\">sofia.penas@nbcuni.com<\/a>, 645-236-0053<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mexico vs. England Delivers the Most-Watched Soccer Match Ever in Spanish-Language Media History in Total Audience and Sets New Linear Record As Highest Telecast Ever in Spanish Telemundo\u2019s Coverage of FIFA World Cup 2026\u2122 Delivers 61 Billion Total Minutes Consumed across Telemundo, Universo, Peacock, and Telemundo Streaming Platforms to Date, Surpassing the Total Minutes Consumed [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/telemundo\/2026\/07\/09\/fifa-world-cup-2026-propels-telemundo-and-peacock-to-record-viewership\/\">Read More&#8230;<span class=\"screen-reader-text\"> from FIFA World Cup 2026\u2122 Propels Telemundo and Peacock to Record Viewership<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":103,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_post_was_ever_published":false},"categories":[18,21,367],"tags":[],"class_list":["post-2311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-telemundo-en","category-telemundo-deportes-en","category-telemundo-streaming-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FIFA World Cup 2026\u2122 Propels Telemundo and Peacock to Record Viewership - NBCUniversal Telemundo 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