{"id":2006,"date":"2026-04-10T12:26:16","date_gmt":"2026-04-10T12:26:16","guid":{"rendered":"https:\/\/nbcuniversalnewsgroup.com\/telemundo\/?p=2006"},"modified":"2026-04-10T15:11:07","modified_gmt":"2026-04-10T15:11:07","slug":"telemundo-rolls-out-new-world-cup-campaign-spots-and-telemundos-official-world-cup-song-somos-mas-behind-the-scenes-as-60-day-countdown-to-fifa-world-cup-2026-begin","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/telemundo\/2026\/04\/10\/telemundo-rolls-out-new-world-cup-campaign-spots-and-telemundos-official-world-cup-song-somos-mas-behind-the-scenes-as-60-day-countdown-to-fifa-world-cup-2026-begin\/","title":{"rendered":"Telemundo Rolls Out New World Cup Campaign Spots and Telemundo\u2019s Official World Cup Song \u201cSomos M\u00e1s\u201d Behind-the-Scenes as 60-Day Countdown to FIFA World Cup 2026\u2122 Begins"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/publicity.gettyimages.com\/telemundo\/fifa26\"><strong>CLICK HERE FOR ELECTRONIC PRESS KIT AND VISUAL ASSETS<\/strong><\/a><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>MIAMI, Fla. \u2013 April 10, 2026 \u2013 <\/strong>With 60 days to go until the kickoff of<strong> FIFA World Cup 2026\u2122<\/strong> on June 11, Telemundo, the exclusive Spanish-language home of the tournament in the U.S., today released two new marketing spots as part of its World Cup campaign followed by the release of a behind-the-scenes video showcasing the making of its official World Cup song, \u201cSomos M\u00e1s\u201d on Monday, April 13.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMomentum continues to build as we get closer to kickoff, and our campaign is connecting with fans in a powerful way,\u201d said <strong>Claudia Chagui<\/strong>, Executive Vice President of Marketing, Telemundo. \u201cOur storytelling is grounded in a deep understanding of our audience and the significance of this tournament in their lives, and we bring that to life in everything we do.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The \u201cY T\u00fa, \u00bfCon Qui\u00e9n Lo Vas a Ver?\u201d (\u201cWho Will You Watch It With?\u201d) campaign invites fans to experience this historic moment together with family, friends and loved ones, elevating and celebrating soccer\u2019s unifying power \u2013 especially in a year when the world\u2019s biggest tournament comes to our home.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As part of the 60-day milestone, Telemundo debuts two new promotional spots reflecting distinct fan journeys. <em><a href=\"https:\/\/www.youtube.com\/watch?v=kxhh12KF3RE\" target=\"_blank\" rel=\"noreferrer noopener\">La Barra Lo Pide<\/a><\/em> (<em>The Bar Wants It<\/em>) speaks to the fan connecting to the cultural moment and the emotional pull of watching together en Espa\u00f1ol, featuring <strong>Owen Wilson<\/strong> and the voice of <strong>Luis Omar Tapia<\/strong>. <em><a href=\"https:\/\/www.youtube.com\/watch?v=Kaxqf68wb54\" target=\"_blank\" rel=\"noreferrer noopener\">Estrellas Mundialistas<\/a> (World Cup Stars)<\/em> is crafted for fans ready to follow their favorite players \u2013 such as <strong>Messi<\/strong>, <strong>Ronaldo <\/strong>and <strong>Pulisic <\/strong>\u2013 onto the world\u2019s biggest stage. Together, the spots capture the full spectrum of fandom that will define this summer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visual assets such as the <a href=\"https:\/\/publicity.gettyimages.com\/telemundo\/fifa26\">full electronic press kit<\/a>, images and videos available at <a href=\"https:\/\/publicity.gettyimages.com\/telemundo\/fifa26\">https:\/\/publicity.gettyimages.com\/telemundo\/fifa26<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Making of Telemundo\u2019s World Cup Song \u201cSomos M\u00e1s\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On Monday, April 13, Telemundo brings fans behind the scenes of its official FIFA World Cup 2026\u2122 song, \u201cSomos M\u00e1s\u201d \u2013 performed by global superstars Carlos Vives, Emilia, Wisin and Xavi \u2013 with new exclusive content highlighting the creative process behind the anthem. Crafted to complement the network\u2019s comprehensive coverage, the song captures the passion, diversity and energy that f\u00fatbol brings to communities around the world. Watch the behind-the-scenes content on Monday via <a href=\"https:\/\/www.youtube.com\/@telemundo\">Telemundo\u2019s YouTube channel<\/a> at <a href=\"https:\/\/www.youtube.com\/@telemundo\">https:\/\/www.youtube.com\/@telemundo<\/a>.<strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Where To Watch the FIFA World Cup 2026\u2122<\/strong>&nbsp;<strong>Matches Live<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Telemundo will broadcast <strong>700 hours<\/strong> <strong>of World Cup programming<\/strong> from June 11 to July 19, 2026 \u2013 <strong>the most ever for a Spanish-language presentation of the tournament in the United States<\/strong> \u2013 including all 104 matches live, with 92 airing free over-the-air on Telemundo and 12 on Universo, <strong>marking the most FIFA World Cup\u2122 matches ever aired on a U.S. broadcast network, regardless of language<\/strong>. Every match will stream live on Peacock (Premium and Premium Plus subscribers) and the Telemundo App. Telemundo\u2019s production will be live on-site at all 104 games, ensuring unmatched access, authenticity and real-time storytelling from stadiums across the United States, Mexico and Canada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">###<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About NBCUniversal Telemundo Enterprises:&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NBCUniversal Telemundo Enterprises leads the media industry in the production and distribution of Spanish-language content for U.S. Hispanics and audiences around the world. The company serves U.S. Hispanics through its national broadcast network, the cable network Universo, and digital platforms including the Telemundo app, a suite of FAST channels, and streaming services, such as Peacock, among others. The Telemundo Network offers Spanish-language entertainment, news, and sports content reaching 96% of U.S. Hispanic TV households in 210 markets through 30 owned stations and 95&nbsp;affiliate stations. Telemundo also owns an independent station serving Puerto Rico. Anchored on Telemundo Studios, the network is the #1 producer of scripted Spanish-language content in the U.S., and the only network to produce original content specifically for US Hispanic audiences. Offering over&nbsp;600 hours&nbsp;of&nbsp;reality TV shows a year,&nbsp;and top-rated live specials such as the Billboard Latin Music Awards and Miss Universe,&nbsp;Telemundo is considered the undisputed&nbsp;Home of Live TV&nbsp;in Hispanic media.&nbsp;The&nbsp;network is also the exclusive Spanish-language home of the world\u2019s two most popular sporting events, the FIFA World Cup and the Olympic Games. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Media Contacts:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Melissa Lopez; <a href=\"mailto:Melissa.Lopez1@nbcuni.com\">Melissa.Lopez1@nbcuni.com<\/a>; (786) 889-3914<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sofia Penas; <a href=\"mailto:Sofia.Penas@nbcuni.com\">Sofia.Penas@nbcuni.com<\/a>; (645) 236-0053<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CLICK HERE FOR ELECTRONIC PRESS KIT AND VISUAL ASSETS MIAMI, Fla. \u2013 April 10, 2026 \u2013 With 60 days to go until the kickoff of FIFA World Cup 2026\u2122 on June 11, Telemundo, the exclusive Spanish-language home of the tournament in the U.S., today released two new marketing spots as part of its World Cup [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/telemundo\/2026\/04\/10\/telemundo-rolls-out-new-world-cup-campaign-spots-and-telemundos-official-world-cup-song-somos-mas-behind-the-scenes-as-60-day-countdown-to-fifa-world-cup-2026-begin\/\">Read More&#8230;<span class=\"screen-reader-text\"> from Telemundo Rolls Out New World Cup Campaign Spots and Telemundo\u2019s Official World Cup Song \u201cSomos M\u00e1s\u201d Behind-the-Scenes as 60-Day Countdown to FIFA World Cup 2026\u2122 Begins<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":2007,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_post_was_ever_published":false},"categories":[18,21,367],"tags":[],"class_list":["post-2006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-telemundo-en","category-telemundo-deportes-en","category-telemundo-streaming-en"],"yoast_head":"<!-- This site is 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