{"id":1872,"date":"2026-02-19T20:00:00","date_gmt":"2026-02-19T20:00:00","guid":{"rendered":"https:\/\/nbcuniversalnewsgroup.com\/telemundo\/?p=1872"},"modified":"2026-02-19T20:19:05","modified_gmt":"2026-02-19T20:19:05","slug":"telemundo-scores-historic-sports-weekend-with-most-watched-clasico-de-mexico-since-2020-and-highest-rated-nba-game-on-spanish-language-tv-in-20-years","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/telemundo\/2026\/02\/19\/telemundo-scores-historic-sports-weekend-with-most-watched-clasico-de-mexico-since-2020-and-highest-rated-nba-game-on-spanish-language-tv-in-20-years\/","title":{"rendered":"Telemundo Scores Historic Sports Weekend with Most-Watched Clasico de Mexico Since 2020 and Highest-Rated NBA Game on Spanish-Language TV in 20 Years"},"content":{"rendered":"\n<p><strong><em>Clasico de Mexico<\/em><\/strong><strong> propelled Telemundo to the #1 Spanish-Language Broadcast Network in Both Saturday Total Day and Primetime<\/strong><\/p>\n\n\n\n<p><strong>NBA All-Star Game Ranks as Most-Watched NBA Telecast on Spanish-Language TV in 20 Years<\/strong><\/p>\n\n\n\n<p><strong>MIAMI, Fla. \u2013 February 19, 2026 \u2013 <\/strong>Telemundo\u2019s presentation of <strong><em>Clasico de Mexico<\/em><\/strong> on Saturday, Feb. 14 delivered record-breaking cross-platform performance across Telemundo, Universo, Peacock and the Telemundo app, averaging a <strong>Total Audience Delivery (TAD) of 1.97 million viewers <\/strong>\u2014 ranking as the most-watched edition since Telemundo re-acquired the rights in 2020.<\/p>\n\n\n\n<p>The match marked the<strong> most-streamed <em>Clasico de Mexico<\/em> in Telemundo history<\/strong>. Overall, TAD grew +10% year-over-year (vs. 1.79M), fueled by a +55% increase in streaming viewership.<\/p>\n\n\n\n<p><em>Clasico de Mexico<\/em> ranked as the <strong>#1 Spanish-language TV program on Saturday <\/strong>in Total Day on linear TV, averaging 1.53 million total viewers and 618,000 Adults 18-49 during the program window (9:31 p.m.\u201312:08 a.m.). The telecast propelled Telemundo to the<strong> #1 Spanish-language broadcast network<\/strong> in both Saturday Total Day and Primetime among both demos.<\/p>\n\n\n\n<p>Then on Sunday, Feb. 14, Telemundo\u2019s presentation of the <strong>NBA All-Star Game<\/strong> across Telemundo, Peacock and the Telemundo app averaged a TAD of 337,000 total viewers, <strong>ranking as the most-watched NBA game on Spanish-language television in 20 years<\/strong> \u2014 since 2006 when Nielsen began measuring Spanish-language networks in the national sample. The game peaked at the 7 p.m. quarter hour with 443,000 total viewers.<\/p>\n\n\n\n<p><strong><em>Source: <\/em><\/strong><em>NBA Nielsen Big Data + Panel, L+SD; P2+ and A18-49, NBA on SLTV prior to 2023 based on Nielsen Panel L+SD. Clasico de Mexico TAD based on Match window (excluding 30 min pre-game) across Telemundo, Universo, Peacock and the Telemundo app. Linear =&nbsp; Nielsen Big Data + Panel, L+SD; P2+ and A18-49 based on program window. Prior to 2023 based on Nielsen Panel L+SD.Adobe Analytics, Clasico de Mexico (2\/14\/26), and NBA All Star (2\/15\/26).<\/em><\/p>\n\n\n\n<p>###<\/p>\n\n\n\n<p><strong>About NBCUniversal Telemundo Enterprises:\u202f\u202f<\/strong><\/p>\n\n\n\n<p>NBCUniversal Telemundo Enterprises leads the media industry in the production and distribution of Spanish-language content for U.S. Hispanics and audiences around the world. The company serves U.S. Hispanics through its national broadcast network, the cable network Universo, and digital platforms including the Telemundo app, a suite of FAST channels, and streaming services, such as Peacock, among others. The Telemundo Network offers Spanish-language entertainment, news, and sports content reaching 96% of U.S. Hispanic TV households in 210 markets through 30 owned stations and 95\u202faffiliate stations. Telemundo also owns an independent station serving Puerto Rico. Anchored on Telemundo Studios, the network is the #1 producer of scripted Spanish-language content in the U.S., and the only network to produce original content specifically for US Hispanic audiences. Offering over\u202f600 hours\u202fof\u202freality TV shows a year,\u202fand top-rated live specials such as the Billboard Latin Music Awards and Miss Universe,\u202fTelemundo is considered the undisputed\u202fHome of Live TV\u202fin Hispanic media.\u202fThe\u202fnetwork is also the exclusive Spanish-language home of the world\u2019s two most popular sporting events, the FIFA World Cup and the Olympic Games. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.<\/p>\n\n\n\n<p><strong>Media&nbsp;Contact:&nbsp;<\/strong>&nbsp; Melissa Lopez;&nbsp;Melissa.Lopez1@nbcuni.com; (786) 889-3914&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Clasico de Mexico propelled Telemundo to the #1 Spanish-Language Broadcast Network in Both Saturday Total Day and Primetime NBA All-Star Game Ranks as Most-Watched NBA Telecast on Spanish-Language TV in 20 Years MIAMI, Fla. \u2013 February 19, 2026 \u2013 Telemundo\u2019s presentation of Clasico de Mexico on Saturday, Feb. 14 delivered record-breaking cross-platform performance across Telemundo, [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/telemundo\/2026\/02\/19\/telemundo-scores-historic-sports-weekend-with-most-watched-clasico-de-mexico-since-2020-and-highest-rated-nba-game-on-spanish-language-tv-in-20-years\/\">Read More&#8230;<span class=\"screen-reader-text\"> from Telemundo Scores Historic Sports Weekend with Most-Watched Clasico de Mexico Since 2020 and Highest-Rated NBA Game on Spanish-Language TV in 20 Years<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":1889,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"categories":[18,21],"tags":[],"class_list":["post-1872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-telemundo-en","category-telemundo-deportes-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Telemundo Scores Historic Sports Weekend with Most-Watched Clasico de Mexico Since 2020 and Highest-Rated NBA Game on Spanish-Language TV in 20 Years - NBCUniversal Telemundo Enterprises Press Releases<\/title>\n<meta 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