{"id":1834,"date":"2026-02-09T14:13:22","date_gmt":"2026-02-09T14:13:22","guid":{"rendered":"https:\/\/nbcuniversalnewsgroup.com\/telemundo\/?p=1834"},"modified":"2026-02-09T14:13:50","modified_gmt":"2026-02-09T14:13:50","slug":"telemundo-and-peacock-debut-super-bowl-spot-featuring-owen-wilson-and-sofia-vergara-showcasing-the-emotion-and-cultural-power-of-experiencing-the-world-cup-in-spanish","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/telemundo\/2026\/02\/09\/telemundo-and-peacock-debut-super-bowl-spot-featuring-owen-wilson-and-sofia-vergara-showcasing-the-emotion-and-cultural-power-of-experiencing-the-world-cup-in-spanish\/","title":{"rendered":"Telemundo and Peacock Debut Super Bowl Spot Featuring Owen Wilson and Sofia Vergara, Showcasing the Emotion and Cultural Power of Experiencing the World Cup in Spanish"},"content":{"rendered":"\n<p><em>Talent-led creative aired immediately after Bad Bunny\u2019s halftime performance during the Super Bowl<\/em><\/p>\n\n\n\n<p><em>Marking the start of Telemundo and Peacock\u2019s road to the FIFA World Cup 26\u2122, set to deliver the largest Spanish-language coverage in U.S. history<\/em><\/p>\n\n\n\n<p><strong>MIAMI, FL \u2013 February 8, 2026<\/strong> \u2013 Telemundo and Peacock marked Super Bowl Sunday with a new talent-led spot featuring Owen Wilson and Sof\u00eda Vergara, airing right after Bad Bunny\u2019s halftime performance, using one of the most culturally resonant moments of the year to position Telemundo as the destination for experiencing the FIFA World Cup 26\u2122 in Spanish. The spot signals the start of the networks\u2019 road to the World Cup, inviting audiences to experience the tournament through the emotion, culture, and expertise that define Spanish-language soccer coverage.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"362\" src=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/telemundo\/wp-content\/uploads\/sites\/7\/2026\/02\/image.png?resize=640%2C362&#038;ssl=1\" alt=\"\" class=\"wp-image-1835\" srcset=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/telemundo\/wp-content\/uploads\/sites\/7\/2026\/02\/image.png?w=961&amp;ssl=1 961w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/telemundo\/wp-content\/uploads\/sites\/7\/2026\/02\/image.png?resize=300%2C170&amp;ssl=1 300w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/telemundo\/wp-content\/uploads\/sites\/7\/2026\/02\/image.png?resize=768%2C435&amp;ssl=1 768w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/telemundo\/wp-content\/uploads\/sites\/7\/2026\/02\/image.png?resize=24%2C14&amp;ssl=1 24w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/telemundo\/wp-content\/uploads\/sites\/7\/2026\/02\/image.png?resize=36%2C20&amp;ssl=1 36w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/telemundo\/wp-content\/uploads\/sites\/7\/2026\/02\/image.png?resize=48%2C27&amp;ssl=1 48w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p><a href=\"http:\/\/email.nbcuni.com\/c\/eJxUzLFOxDAMANCvaTYq10nsdsjAwDHDxoQcO9ZVghZ6KRJ8PWJke9OzEikihFYmZiCYIsZwLUguhjY3ZSVWbUKG1eaMLF6zhLUgIAHCAlNCiGPKnChbzGoz8axDgq3qua2j7u_hrVx7_7gN8X7Ay4CX7_3s51jbH1_bIz7I3cvzUziKH7LpehvXn89zbYft_59eaiQTXOZY2cCVaSFqYpQaIDJL6AVdSCSr--QN4kTVMzQC1qSOC4Svgr8BAAD__1uWSIg\"><\/a><\/p>\n\n\n\n<p><strong>WATCH:&nbsp;<\/strong><a href=\"http:\/\/email.nbcuni.com\/c\/eJxUzLFOxDAMANCvaTYq10nsdsjAwDHDxoQcO9ZVghZ6KRJ8PWJke9OzEikihFYmZiCYIsZwLUguhjY3ZSVWbUKG1eaMLF6zhLUgIAHCAlNCiGPKnChbzGoz8axDgq3qua2j7u_hrVx7_7gN8X7Ay4CX7_3s51jbH1_bIz7I3cvzUziKH7LpehvXn89zbYft_59eaiQTXOZY2cCVaSFqYpQaIDJL6AVdSCSr--QN4kTVMzQC1qSOC4Svgr8BAAD__1uWSIg\"><strong>Telemundo and Peacock Super Bowl Spot<\/strong><\/a><strong><\/strong><\/p>\n\n\n\n<p><em>\u201cNow that I\u2019ve experienced soccer coverage on Telemundo &amp; Peacock, I\u2019m even more excited for the World Cup. No one knows the game like those guys and the passion they bring. It\u2019s just awesome!\u201c said <\/em><strong><em>Owen Wilson<\/em><\/strong><em>, Golden Globe-nominated actor known for his work across film, television, and global franchises.<\/em><\/p>\n\n\n\n<p><em>\u201cI want everyone to have the best experience of watching the World Cup and that\u2019s, in Spanish, on Telemundo and Peacock. The expertise, the excitement, the passion &#8211; there\u2019s nothing else like it,\u201d said <\/em><strong><em>Sofia Vergara,<\/em><\/strong><em> Emmy-nominated actress and producer (Modern Family, America\u2019s Got Talent).<\/em><\/p>\n\n\n\n<p><strong>&nbsp;A Super Bowl Moment Defined by Culture and Language<\/strong><\/p>\n\n\n\n<p>Airing immediately after the halftime show, Telemundo and Peacock\u2019s Super Bowl spot was designed to tap into the energy of the U.S. Hispanic audience, while also appealing to bilingual and general market viewers increasingly drawn to global culture and f\u00fatbol in Spanish. &nbsp;<\/p>\n\n\n\n<p><em>\u201cThis spot reflects what sets Telemundo apart \u2014 a World Cup viewing experience defined by expertise, passion, and culture,\u201d said <\/em><strong><em>Claudia Chagui,<\/em><\/strong><em> Executive Vice President, Marketing and Creative, NBCUniversal Telemundo Enterprises. \u201cIt\u2019s an invitation for audiences everywhere to experience the World Cup in a more meaningful way.\u201d&nbsp;<\/em>&nbsp;<\/p>\n\n\n\n<p><strong>A Talent-Led Story Rooted in Authenticity<\/strong><\/p>\n\n\n\n<p>The spot follows <strong>Owen Wilson<\/strong>, a longtime soccer fan and devoted LAFC supporter, as he is drawn into the emotion and energy of watching f\u00fatbol \u201cen espa\u00f1ol\u201d \u2014 discovering how Telemundo\u2019s coverage brings fans closer to the game. Along the way, he\u2019s joined by Sof\u00eda Vergara, a lifelong f\u00fatbol fan and passionate supporter of Colombian soccer, whose cultural fluency underscores how Spanish-language coverage unlocks a deeper, more immersive experience of the sport. It\u2019s not just the language \u2014 it\u2019s the feeling.<\/p>\n\n\n\n<p>As the story unfolds, Wilson begins learning Spanish to fully immerse himself in the World Cup and take his place alongside Telemundo\u2019s renowned commentary team, unlocking the passion, excitement, and cultural depth that define the global game. His journey reflects Telemundo\u2019s decades-long legacy of f\u00fatbol storytelling and its deep connection to the sport\u2019s history, traditions, and fans. Through Telemundo\u2019s lens, f\u00fatbol is celebrated as a shared cultural experience \u2014 where sport, language, and heritage come together to create moments that resonate long after the final whistle.<\/p>\n\n\n\n<p><strong>The Road to the FIFA World Cup 26\u2122<\/strong><\/p>\n\n\n\n<p>The Super Bowl spot marks the first phase of a broader World Cup campaign rolling out across NBCUniversal, Telemundo and Peacock in the months ahead. As the <strong>exclusive Spanish-language home of the FIFA World Cup 26\u2122<\/strong>, Telemundo is set to deliver the largest Spanish-language World Cup coverage in U.S. history, supported by its decades-long soccer legacy and multiplatform reach across linear and streaming.<\/p>\n\n\n\n<p>As f\u00fatbol continues its rise in the United States, the message is clear: the most authentic way to experience the world\u2019s biggest sporting event is with the network that lives and breathes the game.<\/p>\n\n\n\n<p>CREDITS<br><br><strong>Telemundo<\/strong><\/p>\n\n\n\n<p>EVP Marketing &amp; Creative: Claudia Chagui, Telemundo<br>SVP Creative: Angel Domenech, Telemundo<\/p>\n\n\n\n<p><strong>Creative Agency: <\/strong>Red Bee Creative<br><br><strong>Production Company:<\/strong> Caviar<strong><br>Directors:<\/strong> Alan Yang, Jason Woliner<\/p>\n\n\n\n<p>###<\/p>\n\n\n\n<p><strong>About NBCUniversal Telemundo Enterprises:<\/strong><strong>\u202f\u202f<\/strong><strong>&nbsp;<\/strong><strong><br><\/strong>NBCUniversal Telemundo Enterprises leads the media industry in the production and distribution of Spanish-language content for U.S. Hispanics and audiences around the world. The company serves U.S. Hispanics through its national broadcast network, the cable network Universo, and digital platforms including the Telemundo app, a suite of FAST channels, and streaming services, such as Peacock, among others. The Telemundo Network offers Spanish-language entertainment, news, and sports content reaching 96% of U.S. Hispanic TV households in 210 markets through 30 owned stations and 95\u202faffiliate stations. Telemundo also owns an independent station serving Puerto Rico. Anchored on Telemundo Studios, the network is the #1 producer of scripted Spanish-language content in the U.S., and the only network to produce original content specifically for US Hispanic audiences. Offering over\u202f600 hours\u202fof\u202freality TV shows a year,\u202fand top-rated live specials such as the Billboard Latin Music Awards and Miss Universe,\u202fTelemundo is considered the undisputed\u202fHome of Live TV\u202fin Hispanic media.\u202fThe\u202fnetwork is also the exclusive Spanish-language home of the world\u2019s two most popular sporting events, the FIFA World Cup and the Olympic Games. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong><u>Press Contacts<\/u><\/strong><strong>:&nbsp;<\/strong><strong><br><\/strong>Krystyna Hall&nbsp;<br>NBCUniversal Telemundo Enterprises<strong>&nbsp;<\/strong><br><a href=\"mailto:Krystyna.Hall@nbcuni.com\">Krystyna.Hall@nbcuni.com<\/a><strong>&nbsp;<\/strong><\/p>\n\n\n\n<p>Francis Izquierdo<br>NBCUniversal Telemundo Enterprises<br><a href=\"mailto:Francis.Izquierdo@nbcuni.com\">Francis.Izquierdo@nbcuni.com<\/a>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Talent-led creative aired immediately after Bad Bunny\u2019s halftime performance during the Super Bowl Marking the start of Telemundo and Peacock\u2019s road to the FIFA World Cup 26\u2122, set to deliver the largest Spanish-language coverage in U.S. history MIAMI, FL \u2013 February 8, 2026 \u2013 Telemundo and Peacock marked Super Bowl Sunday with a new talent-led [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/telemundo\/2026\/02\/09\/telemundo-and-peacock-debut-super-bowl-spot-featuring-owen-wilson-and-sofia-vergara-showcasing-the-emotion-and-cultural-power-of-experiencing-the-world-cup-in-spanish\/\">Read More&#8230;<span class=\"screen-reader-text\"> from Telemundo and Peacock Debut Super Bowl Spot Featuring Owen Wilson and Sofia Vergara, Showcasing the Emotion and Cultural Power of Experiencing the World Cup in Spanish<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"categories":[40,18],"tags":[],"class_list":["post-1834","post","type-post","status-publish","format-standard","hentry","category-featured","category-telemundo-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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