{"id":1687,"date":"2025-11-25T17:50:07","date_gmt":"2025-11-25T17:50:07","guid":{"rendered":"https:\/\/nbcuniversalnewsgroup.com\/telemundo\/?p=1687"},"modified":"2025-11-25T19:58:59","modified_gmt":"2025-11-25T19:58:59","slug":"telemundos-live-coast-to-coast-broadcast-of-the-74th-miss-universe-from-thailand-sets-record-as-the-most-watched-prime-entertainment-special-on-spanish-language-television-in-2025","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/telemundo\/2025\/11\/25\/telemundos-live-coast-to-coast-broadcast-of-the-74th-miss-universe-from-thailand-sets-record-as-the-most-watched-prime-entertainment-special-on-spanish-language-television-in-2025\/","title":{"rendered":"Telemundo\u2019s Live Coast-to-Coast Broadcast of the 74th Miss Universe\u00ae from Thailand Sets Record as the Most-Watched Prime Entertainment Special on Spanish-Language Television in 2025"},"content":{"rendered":"\n

The International Event that Crowned F\u00e1tima Bosch as the New Miss Universe\u00ae was Thursday\u2019s #1 Entertainment Program Among Adults 18-49, Regardless of Language<\/p>\n\n\n\n

The Network\u2019s Preshow Celebrando Nuestras Reinas<\/em> Ranked #1 In Its Timeslot Among Total Viewers in Spanish-language TV<\/p>\n\n\n\n

The Pageant Was Also the #1 Most Social Program Across All Television Ranking #1 Overall Among Telemundo Live Events And #1 Within the Miss Universe\u00ae<\/p>\n\n\n\n

MIAMI \u2013 November 25, 2025<\/strong> \u2013 Telemundo<\/a>\u2019s live, coast-to-coast broadcast of the 74th<\/sup> Miss Universe<\/a>\u00ae from Thailand set a new record last Thursday, delivering over 2.6 million total viewers and 714,000 Adults 18-49, becoming the most-watched primetime entertainment special on Spanish-language television in 2025, according to Nielsen. The international telecast, which crowned F\u00e1tima Bosch of Mexico as the new Miss Universe\u00ae, also ranked as the #1 entertainment program, regardless of language, on Thursday among adults 18-49. Telemundo\u2019s one-hour pre-show, Celebrando Nuestras Reinas<\/em>, that served as a prelude to the main event, delivered strong viewership as well, averaging 1.45 million total viewers and 355,000 adults 18-49.<\/p>\n\n\n\n

Hosted by Jacqueline Bracamontes<\/a>, Danilo Carrera<\/a>, Carlos Adyan<\/a> and Jessica Carrillo<\/a>, with Julia Gama<\/a> serving as backstage reporter, Miss Universe\u00ae along with the pre-show Celebrando Nuestras Reinas<\/em>, propelled Telemundo to rank as the #1 Spanish-language network from 7\u201311pm, outperforming Univision by +86% among total viewers (2.3 million vs. 1.2 million) and +78% among adults 18\u201349 (624,000 vs. 350,000). Additionally, Telemundo ranked as the #1 network in 8\u201311pm prime across all broadcast and cable networks, regardless of language, among adults 18\u201349.<\/p>\n\n\n\n

The show\u2019s live stream on Peacock also achieved remarkable results, driving triple-digit growth (+241%) in hours watched and engagement versus 2024, ranking as the #1 Telemundo live event and the top-performing installment within the Miss Universe\u00ae franchise.<\/p>\n\n\n\n

According to Talkwalker, Miss Universe\u00ae 2025 ranked as the #1 most social program of the day across all of television, regardless of language, leading in both total interactions and video views. The event generated nearly 17 million total interactions and 49 million total video views, marking an 8% year-over-year increase in interactions and a sixfold rise in video views compared to last year. Across the Telemundo App and Peacock, the live broadcast and digital performance also demonstrated impressive growth, driving 11 million livestream minutes (+111% vs. 2024) and 390,000 views (+80% vs. 2024).<\/p>\n\n\n\n

Across Facebook<\/a>, Instagram<\/a>, X<\/a>, and TikTok<\/a>, Miss Universe\u00ae 2025 amplified its social media impact, delivering 36.5 million total social actions (+42% YoY) and 467.6 million total social video views (+14% YoY). On YouTube, coverage on the @TelemundoEntretenimiento<\/a> channel, including the Preliminary Competition, National Costume Show, and Live Interactive Chat, garnered 11.8 million views, representing a 30% year-over-year increase.<\/p>\n\n\n\n

Meanwhile, Telemundo\u2019s daytime block with En Casa con Telemundo<\/em> (1pm) and La Mesa Caliente<\/em> (3pm) each ranked #1 in their respective time slots among adults 18\u201349 on Thursday featuring exclusive coverage from Thailand.<\/p>\n\n\n\n

Fans can relive the 74th<\/sup> Miss Universe\u00ae competition across Telemundo\u2019s digital and social platforms while the full show is available on the Telemundo APP<\/a> and on Peacock, in addition to exclusive highlights, behind-the-scenes clips, and interviews on Telemundo.com\/MissUniverso<\/a>, the @TelemundoEntretenimiento<\/a> YouTube channel, and Telemundo Al D\u00eda<\/a> FAST channel. Audiences can also join the conversation by following @Telemundo on Facebook<\/a>, Instagram<\/a>, X<\/a>, and TikTok<\/a>, using the hashtag #MissUniverso.<\/p>\n\n\n\n

About NBCUniversal Telemundo Enterprises:\u202f<\/strong><\/p>\n\n\n\n

NBCUniversal Telemundo Enterprises leads the media industry in the production and distribution of Spanish-language content for U.S. Hispanics and audiences around the world. The company serves U.S. Hispanics through its national broadcast network, the cable network Universo, and digital platforms including the Telemundo app, a suite of FAST channels, and streaming services, such as Peacock, among others. The Telemundo Network offers Spanish-language entertainment, news, and sports content reaching 95% of U.S. Hispanic TV households in 210 markets through 30 owned stations and 91 affiliate stations. Telemundo also owns an independent station serving Puerto Rico. Anchored on Telemundo Studios, the network is the #1 producer of scripted Spanish-language content in the U.S., and the only network to produce original content specifically for US Hispanic audiences. Offering over 600 hours of reality TV shows a year, and top-rated live specials such as the Billboard Latin Music Awards and Miss Universe, Telemundo is considered the undisputed Home of Live TV in Hispanic media. The network is also the exclusive Spanish-language home of the world\u2019s two most popular sporting events, the FIFA World Cup and the Olympic Games. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.<\/p>\n\n\n\n

About <\/strong>Miss Universe\u00ae <\/strong>Organization (MUO):\u202f<\/strong><\/p>\n\n\n\n

The Miss Universe\u00ae Organization (MUO) is a global, inclusive organization that celebrated all cultures, backgrounds, and religions. We create and provide a safe space for women to share their stories and drive impact personally, professionally, and philanthropically. The women who participate in this international platform serves as inspirational leaders and role models to their communities and fans around the world.<\/p>\n\n\n\n

Press contact:<\/strong>
Gerardo Oyola
Director, Alternative Programming Publicity
gerardo.oyola@nbcuni.com<\/a><\/p>\n\n\n\n

Source: Nielsen Big Data + Panel, L+SD, 11\/20\/25, A18-49 and P2+ (000).  Talkwalker Social Content Ratings. Linear measurement for live\/new total day programs. 11\/20\/25 and 11\/16\/24.<\/p>\n","protected":false},"excerpt":{"rendered":"

The International Event that Crowned F\u00e1tima Bosch as the New Miss Universe\u00ae was Thursday\u2019s #1 Entertainment Program Among Adults 18-49, Regardless of Language The Network\u2019s Preshow Celebrando Nuestras Reinas Ranked #1 In Its Timeslot Among Total Viewers in Spanish-language TV The Pageant Was Also the #1 Most Social Program Across All Television Ranking #1 Overall […]<\/p>\n

Read More… from Telemundo\u2019s Live Coast-to-Coast Broadcast of the 74th Miss Universe\u00ae from Thailand Sets Record as the Most-Watched Prime Entertainment Special on Spanish-Language Television in 2025<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":1653,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"categories":[40,18],"tags":[],"class_list":["post-1687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-telemundo-en"],"yoast_head":"\nTelemundo\u2019s Live Coast-to-Coast Broadcast of the 74th Miss Universe\u00ae from Thailand Sets Record as the Most-Watched Prime Entertainment Special on Spanish-Language Television in 2025 - NBCUniversal Telemundo Enterprises Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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