{"id":1591,"date":"2025-10-28T14:02:52","date_gmt":"2025-10-28T14:02:52","guid":{"rendered":"https:\/\/nbcuniversalnewsgroup.com\/telemundo\/?p=1591"},"modified":"2025-10-28T14:02:54","modified_gmt":"2025-10-28T14:02:54","slug":"telemundos-broadcast-of-the-billboard-latin-music-awards-ranks-1-entertainment-show-in-primetime-among-18-49-regardless-of-language","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/telemundo\/2025\/10\/28\/telemundos-broadcast-of-the-billboard-latin-music-awards-ranks-1-entertainment-show-in-primetime-among-18-49-regardless-of-language\/","title":{"rendered":"Telemundo\u2019s Broadcast of the Billboard Latin Music Awards Ranks # 1 Entertainment Show in Primetime Among 18-49 Regardless of Language"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fueled by the Star-Studded Awards Show, Telemundo Dominates Spanish Language Primetime, Doubling Univision Among 18-49<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Locally, Awards Show Ranks #1, Regardless of Language, in Los Angeles, Miami and Phoenix, Among Adults 18-49 and Total Viewers<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>On Social, Show Ranks as the #1 Program on Broadcast for the Day, Regardless of Language, in Both Total Interactions and Video Views<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Miami, FL, October 28, 2025<\/strong> \u2013 Telemundo\u2019s live broadcast of the 2025 <em>Billboard Latin Music Awards<\/em> last Thursday night ranked as the #1 entertainment show in prime, regardless of language, among adults 18-49, according to Nielsen. Delivering 617,000 adults 18-49 and 1.7 million total viewers, the show was also the #1 awards show on Spanish-language television year-to-date among adults 18-49 and the highest rated <em>Billboard Latin Music Awards<\/em> among total viewers since 2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Combined with the one-hour live blue carpet pre-show, Telemundo dominated Spanish-language television primetime, ranking #1 with an average of 572,000 adults 18-49 and 1.7 million total viewers from 7-11pm, according to Nielsen, outperforming Univision by +99% and +51%, respectively.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Locally, the awards show ranked #1 regardless of language in Los Angeles, New York, Miami, Phoenix, Orlando and Philadelphia, and #1 in Spanish-language television in Washington, D.C., Tampa and Boston, among adults 18-49.&nbsp; In addition, among total viewers, it ranked #1 regardless of language in Los Angeles, Miami and Phoenix, and #1 in Spanish-language television in New York, Philadelphia, Orlando, Tampa, Washington D.C., and Boston.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The one-hour live blue carpet preshow, <em>Premios Billboard de la M\u00fasica Latina: La Alfombra<\/em>, was also the #1 show on Spanish-language television in its 7-8pm timeslot among both key demos, delivering 427,000 adults 18-49 and 1.4M total viewers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Across linear and digital (Telemundo App and Peacock), the 2025 awards show delivered 321 million cross-platform viewing minutes during the three-hour broadcast.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to Talkwalker, <em>the 2025 Billboard Latin Music Awards<\/em> ranked as the<strong> #1 program on broadcast for the day, regardless of language<\/strong>, in both <strong>total interactions <\/strong>and <strong>video views<\/strong>, and was also the <strong>#1 program across all of television in total video views.<\/strong> The show generated <strong>2.4 million total interactions <\/strong>and <strong>41 million total video views<\/strong>, delivering +<strong>103% more video views than the NFL<\/strong> that day.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Across<strong> Telemundo.com, the Telemundo App, Peacock, Facebook, Instagram, YouTube, and TikTok<\/strong>, theevent achieved<strong> 159.5 million digital and social video views, up +50% from the 2024 edition and 12.5 million social actions, up +229% year over year.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hosted by <strong>Elizabeth Guti\u00e9rrez<\/strong>, <strong>Goyo<\/strong>, and <strong>Javier Poza<\/strong>, the show featured a dynamic showcase celebrating the diversity and power of Latin music. Among the evening\u2019s special honorees, <strong>Bad Bunny<\/strong> received the <em>Billboard Top Latin Artist of the 21st Century<\/em> awardin recognition of his extraordinary impact on Billboard\u2019s charts over the past 25 years. <strong>Elvis Crespo<\/strong> was recognized with a <em>Billboard Hall of Fame Award<\/em> for his trailblazing career and fusion of tropical rhythms; <strong>Laura Pausini<\/strong> received the <em>Billboard Icon Award<\/em> for her remarkable international career; and <strong>Peso Pluma<\/strong> was honored with the <em>Billboard Vanguard Award<\/em> for his innovation and contribution to the global rise of Mexican music.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The night featured an incredible variety of sounds, from pop and reggaet\u00f3n to tropical and regional Mexican, with unforgettable performances by <strong>Be\u00e9le, Danny Ocean, Grupo Frontera, Juan Duque, Kapo, La Arrolladora Banda El Lim\u00f3n de Ren\u00e9 Camacho, Laura Pausini, Musza, Net\u00f3n Vega, NXNNI, \u00d3scar Maydon,<\/strong> and <strong>Ozuna<\/strong>, among many others.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amid the most memorable performances of the evening were: <strong>Olga Ta\u00f1\u00f3n<\/strong> opening the show to the energy of \u201cEl Jolgorio;\u201d <strong>Daddy Yankee<\/strong>, marking his triumphant return to the stage featuring music with purpose with the world premiere of \u201cSonr\u00edele;\u201d<strong>Carlos Vives<\/strong>,<strong> Emilia<\/strong>,<strong> Wisin<\/strong>, and<strong> Xavi<\/strong> performing \u201cSomos M\u00e1s,\u201d Telemundo\u2019s official anthem for the FIFA World Cup 26; <strong>Laura Pausini<\/strong>, delivering a stunning performance of \u201cMi Historia Entre Tus Dedos\u201d from her new album; <strong>Peso Pluma<\/strong>, performing the television debut of \u201cApaga la Luz;\u201d and<strong>Elvis Crespo<\/strong> alongside <strong>To\u00f1o Rosario, La Insuperable,<\/strong> and <strong>Ebenezer Guerra<\/strong>, with an electrifying medley of \u201cLuna Llena<em>\u201d<\/em> and \u201cBorr\u00f3n y Cuenta Nueva.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Source: Nielsen Big Data + Panel, L+SD, 10\/23\/25, A18-49 and P2+ (000).&nbsp; Adobe Analytics, ListenFirst, Comscore Social, and YouTube Studio. Talkwalker Social Content Ratings, 24\/7 (same day) measurement for programs, 10\/23\/25.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About NBCUniversal Telemundo Enterprises:<\/strong><strong>\u202f<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NBCUniversal Telemundo Enterprises leads the media industry in the production and distribution of Spanish-language content for U.S. Hispanics and audiences around the world. The company serves U.S. Hispanics through its national broadcast network, the cable network Universo, and digital platforms including the Telemundo app, a suite of FAST channels, and streaming services, such as Peacock, among others. The Telemundo Network offers Spanish-language entertainment, news, and sports content reaching 95% of U.S. Hispanic TV households in 210 markets through 30 owned stations and 91 affiliate stations. Telemundo also owns an independent station serving Puerto Rico. Anchored on Telemundo Studios, the network is the #1 producer of scripted Spanish-language content in the U.S., and the only network to produce original content specifically for US Hispanic audiences. Offering over 600 hours of reality TV shows a year, and top-rated live specials such as the Billboard Latin Music Awards and Miss Universe,&nbsp;Telemundo is considered the undisputed&nbsp;Home of Live TV&nbsp;in Hispanic media. The network is also the exclusive Spanish-language home of the world\u2019s two most popular sporting events, the FIFA World Cup and the Olympic Games. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fueled by the Star-Studded Awards Show, Telemundo Dominates Spanish Language Primetime, Doubling Univision Among 18-49 Locally, Awards Show Ranks #1, Regardless of Language, in Los Angeles, Miami and Phoenix, Among Adults 18-49 and Total Viewers On Social, Show Ranks as the #1 Program on Broadcast for the Day, Regardless of Language, in Both Total Interactions [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/telemundo\/2025\/10\/28\/telemundos-broadcast-of-the-billboard-latin-music-awards-ranks-1-entertainment-show-in-primetime-among-18-49-regardless-of-language\/\">Read More&#8230;<span class=\"screen-reader-text\"> from Telemundo\u2019s Broadcast of the Billboard Latin Music Awards Ranks # 1 Entertainment Show in Primetime Among 18-49 Regardless of Language<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_post_was_ever_published":false},"categories":[18],"tags":[],"class_list":["post-1591","post","type-post","status-publish","format-standard","hentry","category-telemundo-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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