Hit Reality Competition Ranks as #1 Most Social Reality Program Across All TV with 961,000 Interactions and 1.0 Million Video Views
MIAMI – February 5, 2025 – Last night’s four-hour live premiere of Telemundo’s La Casa de los Famosos All-Stars, featuring 23 iconic and controversial personalities now completely isolated from their day-to-day lives, positioned Telemundo as the #1 Spanish-language network in primetime among adults 18-49 (332,000) and total viewers (1.1 million), outperforming Univision across both demos. Hosted by Jimena Gállego and Javier Poza, the premiere marked the highest reality premiere on the network across both demos since the premiere of the show’s fourth season last year.
On digital, the four-hour premiere delivered 42% more live linear hours and 9% more starts than season 4, outperforming recent reality premieres by triple digits and setting a new record for live linear hours within the franchise. The La Casa de los Famosos All-Stars 24/7 En Vivo cameras saw double-digit growth in livestream engagement compared to season 4, driven by exclusive streaming on Telemundo.com and an enhanced viewing experience.
According to Talkwalker SCR, La Casa de los Famosos All-Stars was the #1 reality series across all of television in total interactions and total video views.
La Casa de los Famosos All-Stars promises moments of high tension, surprising strategies, and unexpected alliances with the return of the most beloved celebrities from previous seasons, together with a new generation of personalities all living under the same roof. Surrounded by multiple cameras and microphones capturing their every move, the show airs Monday-Friday and Sundays at 7pm/6c. Fans can also join the 24/7 exclusive access on LaCasadelosFamosos.com. Every week, celebrities will nominate each other, but viewers will decide who gets eliminated by voting on LaCasadelosFamosos.com. At the end of the season, the winner will take home $200,000, with $100,000 and $50,000 going to second and third place, respectively.
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For exclusive content, viewers can visit the @TelemundoEntretenimiento YouTube channel, Telemundo.com, and the Telemundo App, in addition to joining the conversation on Instagram, Facebook, TikTok, WhatsApp and X via @Telemundo, @LaCasadelosFamososTLMD, and @TelemundoRealities, using #LaCasaDeLosFamosos and #LCDLF5, and get the latest updates by downloading the Telemundo app, available on Google Play Store and the Apple Store.
La Casa de los Famosos is produced for Telemundo by Endemol Shine Boomdog, a Banijay Americas company, under the executive production of Francisco “Cisco” Suárez along with Pancho Calvo as executive producer.
Source: Nielsen Panel, L+SD, P2+ and A18-49 (000), 2/4/25. Adobe Analytics. Talkwalker Social Content Ratings, linear measurement for live/new total day programs, 2/4/25.
About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises leads the media industry in the production and distribution of Spanish-language content for U.S. Hispanics and audiences around the world. The company serves U.S. Hispanics through its national broadcast network, the cable network Universo, and digital platforms including the Telemundo app, a suite of FAST channels, and streaming services, such as Peacock, among others. The Telemundo Network offers Spanish-language entertainment, news, and sports content reaching 95% of U.S. Hispanic TV households in 210 markets through 30 owned stations and 91 affiliate stations. Telemundo also owns an independent station serving Puerto Rico. Anchored on Telemundo Studios, the network is the #1 producer of scripted Spanish-language content in the U.S., and the only network to produce original content specifically for US Hispanic audiences. Offering over 600 hours of reality TV shows a year, and top-rated live specials such as the Billboard Latin Music Awards and Miss Universe, Telemundo is considered the undisputed Home of Live TV in Hispanic media. The network is also the exclusive Spanish-language home of the world’s two most popular sporting events, the FIFA World Cup and the Olympic Games. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.
Press contact:
Gerardo Oyola
Director, Alternative Programming Publicity
