Miami – September 25, 2024 – NBCUniversal Telemundo Enterprises, the leading media company dedicated to serving U.S. Hispanics, announced today Joaquin Duro was named Executive Vice President of Sports, reporting directly to Luis Fernandez, Chairman, NBCUniversal Telemundo Enterprises. Duro succeeds Eli Velazquez, who is leaving the company at the end of the month.
An accomplished media executive with extensive experience in sports and digital media, Duro will lead Telemundo Deportes, the network’s award-winning sports division, with oversight of sports production, programming, acquisitions, operations, and multiplatform content. He is also responsible for the management and execution of major Spanish-language event coverage, including FIFA World Cup™ properties, the Olympic Games, NFL Sunday Night Football, U.S. Soccer Federation matches, Premier League and Liga MX’s Chivas de Guadalajara, working closely with NBC Sports and Peacock.
“Joaquin has been a pioneer in the growth and development of digital sports content in Hispanic media for over two decades,” said Fernandez. “He is the right person to lead our sports division at a time when sports content is key to our future multiplatform growth. With Joaquin’s extensive expertise and leadership, we are strengthening our sports business for the future as Hispanic audiences increasingly evolve their media consumption habits across linear and streaming.”
Most recently, Duro was Senior Vice President of AVOD Streaming and Digital for NBCUniversal Telemundo Enterprises, where he managed all aspects of digital productions, monetization, and operations for AVOD streaming content across all owned and operated platforms. In this new position, he returns to the Sports team where he previously played a key part in Telemundo’s groundbreaking multiplatform coverage of the FIFA World Cup Qatar 2022™, which delivered record audiences across linear and digital platforms, including the most-streamed FIFA World Cup™ match in U.S. media history, regardless of language. Having joined Telemundo in 2014, Duro has been a key figure in shaping Telemundo’s digital strategy for major events including the Olympic games, U.S. presidential elections, NFL Super Bowls, and Billboard Latin Music Awards.
“I am thrilled to have the privilege to lead such a great team of professionals at Telemundo Deportes,” said Duro. “They have consistently delivered world-class sports content to Latinos for years. I look forward to working with the team to build on this great body of work and position us for the future, as we continue to produce and distribute the biggest sporting events in the world to millions of fans across linear and streaming.”
Before joining Telemundo, Duro held several leadership positions at Univision Communications Inc. where he spearheaded the production and broadcast of entertainment and sports events. Duro is a distinguished recipient of three Emmy Awards and has been honored with the Cynopsis Media award eight times.
Eli Velazquez played an integral role in helping build Telemundo Deportes into a world-class sports content organization across linear and all platforms. Throughout his long-standing career at Telemundo, he was an important member of the sports team and, most recently, led the award-winning sports division through the record breaking 2023 Women’s World Cup and the most comprehensive coverage of an Olympics in Spanish language media this summer in Paris. Velazquez spearheaded production for Telemundo’s coverage of the FIFA World Cup tournaments since Telemundo acquired the exclusive broadcast rights in 2011. In addition, he led Telemundo’s coverage of NFL Sunday Night Football, U.S. Soccer Federation matches, Premier League and Liga MX’s Chivas de Guadalajara. Under his leadership, Telemundo partnered with the U.S. Soccer Federation to become the exclusive Spanish-language home of U.S. National Teams last year. He was also instrumental in delivering the first-ever Super Bowl to air on a Spanish language broadcast network in 2022.
Telemundo Deportes is the leading U.S. sports media brand and destination for the biggest and best global sports programming in Spanish language, delivering a comprehensive roster of live and studio programming featuring the most significant and most in-demand sporting events, including exclusive Spanish-language coverage of all FIFA properties and Teams USA through 2026 as well as other premier sporting events, such as Premier League through 2028, Liga MX’s Chivas de Guadalajara home matches through 2029, and the Olympics through 2032.
About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises leads the media industry in the production and distribution of Spanish-language content for U.S. Hispanics and audiences around the world. The company serves U.S. Hispanics through its national broadcast network, the cable network Universo, and digital platforms including the Telemundo app, a suite of FAST channels, and streaming services, such as Peacock, among others. The Telemundo Network offers Spanish-language entertainment, news, and sports content reaching 95% of U.S. Hispanic TV households in 210 markets through 30 owned stations and 91 affiliate stations. Telemundo also owns an independent station serving Puerto Rico. Anchored on Telemundo Studios, the network is the #1 producer of scripted Spanish-language content in the U.S., and the only network to produce original content specifically for US Hispanic audiences. Offering over 600 hours of reality TV shows a year, and top-rated live specials such as the Billboard Latin Music Awards and Miss Universe, Telemundo is considered the undisputed Home of Live TV in Hispanic media. The network is also the exclusive Spanish-language home of the world’s two most popular sporting events, the FIFA World Cup and the Olympic Games. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.
Press Contacts:
Krystyna Hall
NBCUniversal Telemundo Enterprises
Krystyna.Hall@nbcuni.com
