Olympic Soccer Tournament Men’s and Women’s Group Stages in Paris Surpass Tokyo 2021 by +48% and +291% Respectively
Paris Has Produced the Four Highest-Rated Olympic Soccer Matches on Telemundo Since the 2016 Rio Games
USA-Germany Women’s Soccer Match Remains #1 Event to Date
MIAMI, FLA. – August 5, 2024 – Telemundo’s soccer tournament group stage ratings for the 2024 Paris Olympic Games have reached new heights, reflecting the significant growth of Olympic soccer fandom. Both the men’s and women’s group stages have surpassed the Tokyo 2021 group stages’ viewership, up 48% and 291% respectively.
The Olympic Soccer Tournament group stage in Paris has produced the four highest-rated Olympic soccer matches on Telemundo since the 2016 Rio Games:
- Women’s USA vs. Germany match (July 28): 731K viewers
- Men’s France vs. Guinea match (July 27): 589K viewers
- Women’s Spain vs. Nigeria match (July 28): 534K viewers
- Men’s New Zealand vs. USA match (July 27): 503K viewers
The USA Women’s team victory over Germany (4-1) on July 28 was particularly remarkable, averaging 731K viewers. This makes it the most-watched game of the Paris Olympics to date and the highest-rated Olympic soccer match, irrespective of the stage, since the 2016 Rio Games.
To-Date Cross-Platform Olympic Performance
Telemundo has posted a 9-day Total Audience Delivery (TAD) average of 272 thousand viewers, up 35% from Tokyo. Paris-to-date, 17.8 million viewers on linear have watched Olympic coverage on Telemundo and Universo
Total minutes consumed has surpassed 1.7 billion across Telemundo, Universo, Peacock and Telemundo streaming and social media platforms up 54% vs. Tokyo through the same point in the games. Through the nine days of the Games, 51.1 million minutes have been streamed across all content types (live/replay/highlight), up 632% when compared to the same period in Tokyo making it the most streamed Games in Telemundo’s Olympics history.
Source: Nielsen L+SD and Adobe Analytics, 7/24/2024-8/1/2024. Group stage soccer based on approximate quarter-hour match windows. Total Audience Delivery is based on national data from Nielsen and digital data from Adobe Analytics. Reach based on Nielsen, L+SD, P2+, 1 min qualifier, 7/24/24-8/4/24.
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About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises leads the media industry in the production and distribution of Spanish-language content for U.S. Hispanics and audiences around the world. The company serves U.S. Hispanics through its national broadcast network, the cable network Universo, and digital platforms including the Telemundo app, a suite of FAST channels, and streaming services, such as Peacock, among others. The Telemundo Network offers Spanish-language entertainment, news, and sports content reaching 95% of U.S. Hispanic TV households in 210 markets through 30 owned stations and 91 affiliate stations. Telemundo also owns an independent station serving Puerto Rico. Anchored on Telemundo Studios, the network is the #1 producer of scripted Spanish-language content in the U.S., and the only network to produce original content specifically for US Hispanic audiences. Offering over 600 hours of reality TV shows a year, Telemundo is considered the undisputed Home of Reality TV in Hispanic media. The network is also the exclusive Spanish-language home of the two largest global sporting events, the FIFA World Cup and the Olympic Games. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.
Media Contacts:
Eva Mejicanos; Eva.Mejicanos@nbcuni.com; (786) 459-4057
Melissa Lopez; Melissa.Lopez1@nbcuni.com; (786) 889-3914
