Locally, Top Chef VIP Finale Ranks the #1 Spanish-language Program in its Timeslot in Los Angeles, New York, Miami, and Chicago among Adults 18-49
MIAMI – July 30, 2024 – Last night’s finale of Telemundo’s Top Chef VIP ranked #1 in Spanish-language television during its 7-10pm timeslot, delivering 304,000 adults 18-49 and 1.3 million total viewers, making it the most watched finale in franchise history among total viewers, according to Nielsen. The culinary competition finale that crowned Patricia Navidad as the third season champion propelled Telemundo to be the most-watched Spanish-language network in 7-11pm primetime, delivering an average of 307,000 adults 18-49 and 1.2 million total viewers.
Locally, the finale was the #1 Spanish-language program in Los Angeles, New York, Miami, and Chicago, and the #1 program, regardless of language, in Phoenix, in its timeslot among adults 18-49.
According to Talkwalker Social Content Ratings, the Top Chef VIP finale hosted by Carmen Villalobos, was the #1 broadcast program regardless of language, excluding sports, with 443,000 total interactions and 1.6 million total video views across Facebook, Instagram, X and the Telemundo Entretenimiento channel on YouTube. On digital, the finale achieved 6,469 live linear hours, outperforming season two by +23%.
In addition, over the course of the first 9 weeks of the competition, Top Chef VIP Season 3 has generated 825 million total engagements and 138 million total hours across television, digital and social platforms. On linear, season 3 garnered an average of 951,000 total viewers, outperforming season 2 by +9%, and claiming the #1 position in Spanish-language television in its timeslot, excluding sports and specials.
Featuring three-hour weekday episodes and a Sunday edition, the third season of Top Chef VIP kicked off with 20 renowned personalities who put their cooking skills to the test to conquer the palates of the three prominent chefs, Antonio De Livier, Belén Alonso and Inés “Chef Tita” Páez. Hosted by Carmen Villalobos, the hit cooking competition presented innovative and unexpected challenges that took celebrities out of their comfort zone in episodes full of rivalries, drama, and controversy. In the end, one contestant was crowned as the champion, taking home the title of Top Chef VIP and the $200,000 cash prize.
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Source: Nielsen, Adobe Analytics, Comscore Social, Talkwalker, Meta Business Suite, Instagram Insights, X (Twitter) Media Studio, TikTok Live Center, and YouTube Studio.
About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises leads the media industry in the production and distribution of Spanish-language content for U.S. Hispanics and audiences around the world. The company serves U.S. Hispanics through its national broadcast network, the cable network Universo, and digital platforms including the Telemundo app, a suite of FAST channels, and streaming services, such as Peacock, among others. The Telemundo Network offers Spanish-language entertainment, news, and sports content reaching 95% of U.S. Hispanic TV households in 210 markets through 30 owned stations and 91 affiliate stations. Telemundo also owns an independent station serving Puerto Rico. Anchored on Telemundo Studios, the network is the #1 producer of scripted Spanish-language content in the U.S., and the only network to produce original content specifically for US Hispanic audiences. Offering over 600 hours of reality TV shows a year, Telemundo is considered the undisputed Home of Reality TV in Hispanic media. The network is also the exclusive Spanish-language home of the world’s two most popular sporting events, the FIFA World Cup and the Olympic Games. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.
Press contact:
Claudia Franklin
VP, Entertainment Publicity
claudia.franklin@nbcuni.com
