Season 4 Finale Ranks as #1 Program in Primetime, Regardless of Language, Among Adults 18-49 (excluding sports) and as #1 Most Social Show Across All Broadcast Television
Network Celebrates 12 Consecutive Weeks as #1 Spanish-language Network in Monday-Sunday Primetime among Total Viewers and Adults 18-49
Miami, May 21, 2024 – Driven by the highly anticipated finale of La Casa de los Famosos, Telemundo ranked as the most-watched broadcast network in 8-11pm primetime last night, regardless of language, delivering 485,000 adults 18-49. The network also ranked #1 in Spanish-language 7-11pm primetime television delivering 478,000 adults 18-49 and 1.76 million total viewers. Season four of the hit reality competition, the most-watched season in franchise history, culminated when Puerto Rican star Maripily Rivera was named as the winner and took home the $200,000 grand prize. The three hour live coast-to-coast finale delivered an average of 540,000 adults 18-49 and 2 million total viewers in its 7-10pm timeslot, according to Nielsen, ranking as the #1 program in primetime, regardless of language, among adults 18-49 (excluding sports.)
The finale comes as the network celebrates a 12-week winning streak as the #1 Spanish-language broadcast network among adults 18-49 and total viewers in Monday-Sunday 7-11pm primetime, delivering an average of 358,000 adults 18-49 and 1.2 million total viewers over the time-period.
“La Casa de los Famosos is a true cultural phenomenon as proven by the tremendous response from millions of fans across the United States and Puerto Rico,” said Ronald Day, President, Entertainment and Chief Content Officer at Telemundo. “Coupled with our longest-running primetime scripted series, El Señor de los Cielos, Telemundo continues to demonstrate its power to create and deliver must-watch premium entertainment content, solidifying our position as #1 in the hearts and minds of Latino audiences.”
On social, last night’s finale was the #1 program on broadcast television according to Talkwalker. Overall social interactions grew by +398% when compared to the finale of season 3 last year, while overall videos views grew by +661%. Additionally, excluding sports programming and specials, La Casa de los Famosos finale episode was the #1 program ranked by total interactions across all US Hispanic Networks in the last 90 days (2/20/24-5/20/24).
On digital, La Casa de los Famosos finale generated a total of 14,600 live linear hours across the Telemundo app and TVE Player, making it the highest delivery live linear episode this season.
Source: Nielsen, L+SD; Adobe Analytics; Talkwalker Social Content Ratings.
About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises leads the media industry in the production and distribution of Spanish-language content for U.S. Hispanics and audiences around the world. The company serves U.S. Hispanics through its national broadcast network, the cable network Universo, and digital platforms including the Telemundo app, a suite of FAST channels, and streaming services, such as Peacock, among others. The Telemundo Network offers Spanish-language entertainment, news, and sports content reaching 95% of U.S. Hispanic TV households in 210 markets through 30 owned stations and 91 affiliate stations. Telemundo also owns an independent station serving Puerto Rico. Anchored on Telemundo Studios, the network is the #1 producer of scripted Spanish-language content in the U.S., and the only network to produce original content specifically for US Hispanic audiences. Offering over 600 hours of reality TV shows a year, Telemundo is considered the undisputed Home of Reality TV in Hispanic media. The network is also the exclusive Spanish-language home of the world’s two most popular sporting events, the FIFA World Cup and the Olympic Games. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.
