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NEW YORK – May 13, 2024 – Following NBCUniversal’s Upfront presentation, Telemundo celebrated with advertisers as the #1 most-watched Spanish Language network in primetime at a private event at The Shed in New York City. The evening kicked off with a special appearance by Saturday Night Live’s featured player Marcello Hernández and concluded with an exclusive concert from the Colombian urban artist Manuel Turizo. The event featured special remarks by Luis Fernández, Chairman, NBCUniversal Telemundo Enterprises, and Cesar Conde, Chairman, NBCUniversal News Group, emphasizing Latinos’ pivotal role in shaping culture and driving economic growth in America.
This upfront season’s theme invites advertisers to take their brands to the “Next Level” with content that is meeting the demands of Latinos’ media consumption and driving the future of Spanish language media. Powered by Telemundo, NBCUniversal reaches 8 out of 10 Hispanics every month. The network completed eleven weeks as the most-watched Spanish language broadcast network in Monday through Sunday primetime, outperforming its closest competitor by 20% in April. The network also ranked as the only Spanish-language broadcast network to deliver growth (+36%) Monday to Friday among adults 18-49, from the last quarter of 2023 to the first quarter of 2024.
NBCUniversal Telemundo Enterprises’ upcoming 2024-25 lineup, features over 1,000 hours of multiplatform offerings, including fan-favorite reality shows, scripted dramas, and live specials, created by and for U.S. Latinos. For more on Telemundo’s 2024-25 Upfront slate visit the electronic press kit here.
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About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises leads the media industry in the production and distribution of Spanish-language content for U.S. Hispanics and audiences around the world. The company serves U.S. Hispanics through its national broadcast network, the cable network Universo, and digital platforms including the Telemundo app, a suite of FAST channels, and streaming services, such as Peacock, among others. The Telemundo Network offers Spanish-language entertainment, news, and sports content reaching 95% of U.S. Hispanic TV households in 210 markets through 30 owned stations and 91 affiliate stations. Telemundo also owns an independent station serving Puerto Rico. Anchored on Telemundo Studios, the network is the #1 producer of scripted Spanish-language content in the U.S., and the only network to produce original content specifically for US Hispanic audiences. Offering over 600 hours of reality TV shows a year, Telemundo is considered the undisputed Home of Reality TV in Hispanic media. The network is also the exclusive Spanish-language home of the world’s two most popular sporting events, the FIFA World Cup and the Olympic Games. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.
Press Contacts:
Krystyna Hall
NBCUniversal Telemundo Enterprises
Krystyna.Hall@nbcuni.com
John Schaefer
NBCUniversal Telemundo Enterprises
John.Schaefer@nbcuni.com
