La Casa de los Famosos and El Señor de los Cielos Continue to Lead Viewership in Weekday Primetime with Telemundo Winning Every Hour of Primetime Throughout the Week among Adults 18-49 and Adults 18-34
MIAMI, FL – March 11, 2024 – For the second consecutive week, Telemundo ranked as the most-watched Spanish-language broadcast network in Monday-Friday primetime during the week of March 4th, according to Nielsen. Fueled by La Casa de los Famosos and El Señor de los Cielos, the network delivered an average of 383,000 adults 18-49, 137,000 adults 18-34 and over 1.2 million total viewers in 7pm-11pm primetime, outperforming Univision by 17%, 23% and 9%, respectively. In addition, the network won every hour of primetime throughout the week among adults 18-49 and adults 18-34.
Now in its seventh week of competition, La Casa de los Famosos delivered an average of 407,000 adults 18-49 during its 7pm-10pm timeslot. Total engagement across platforms continues to increase with 249 million total engagements and 30 million hours consumed the week of February 26th, once again breaking a new record for the show.
El Señor de los Cielos continued to dominate as #1 in the 10pm timeslot on Spanish-language TV, delivering an average of 368,000 adults 18-49 for the week.
Source: Nielsen, L+SD.
About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises leads the media industry in the production and distribution of Spanish-language content for U.S. Hispanics and audiences around the world. The company serves U.S. Hispanics through its national broadcast network, the cable network Universo, and digital platforms including the Telemundo app and streaming services, such as Peacock, among others. The Telemundo Network offers Spanish-language entertainment, news, and sports content reaching 95% of U.S. Hispanic TV households in 210 markets through 30 owned stations and 90 affiliate stations. Telemundo also owns an independent station serving Puerto Rico. Telemundo is the exclusive U.S. Spanish-language home of the world’s two most popular sporting events, the FIFA World Cup and the Olympic Games, as well as the Premier League and Mexican soccer team Chivas. The #1 producer of scripted Spanish-language content in the U.S., Telemundo Global Studios includes Telemundo Television Studios, Telemundo Streaming Studios, and Underground Producciones. Telemundo’s new Tplus content brand on Peacock features programming developed for the full spectrum of Hispanics. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.
