Bad Bunny’s Halftime Performance Ranks as Most-Watched Super Bowl Halftime Performance in Spanish-Language History Drawing 4.79 Million Viewers
Telemundo’s Multiplatform Super Bowl LX Coverage Drives Record Digital Streaming and Dominates the Social Conversation
MIAMI, Fla. – February 10, 2026 – Telemundo delivered the most-watched Super Bowl in Spanish-language broadcast history, delivering 3.3 million total viewers, marking a milestone moment for Spanish-language television while solidifying the network’s leadership in live sports. The game topped the prior Spanish-language Super Bowl record by +47%, ranking as the highest-rated non-soccer sporting event in Spanish-language television history, according to Nielsen.
Bad Bunny’s electrifying Halftime performance drove the highest audience peak of the broadcast, averaging a Total Audience Delivery of 4.79 million viewers during the 8:15–8:30 p.m. ET quarter-hour. The performance ranked as the most-watched Super Bowl Halftime show ever on Spanish-language television, surpassing the previous record by +80%.
During the Super Bowl broadcast window, Telemundo ranked as the #2 network in primetime regardless of language across broadcast and cable among both P2+ (3.15M) and Adults 18–49 (1.35M), trailing only NBC.
“Super Bowl LX represents a defining moment not just for Telemundo, but for Spanish-language media overall,” said Joaquin Duro, EVP of Sports and Streaming, Telemundo. “From record-breaking viewership on television to unprecedented engagement across digital and social platforms, this event shows the power of delivering live sports through a culturally authentic lens. By bringing together the biggest game, iconic talent, and a multiplatform strategy built for today’s audiences, Telemundo continues to set the standard for how Hispanic viewers experience the world’s most important live events.”
Driven by expansive Super Bowl coverage throughout the day, Telemundo ranked as the #1 Spanish-language broadcast network in Total Day among both P2+ and Adults 18–49, averaging 1.14 million total viewers and 462,000 Adults 18–49. Super Bowl Sunday marked Telemundo’s most-watched Sunday in more than two years, since May 28, 2023.
Source: Nielsen Big Data + Panel, L+SD, 2/8/26. Nielsen Panel data for Super Bowls 2014-2025. Sunday Total Day based on 7A-2A, strict daypart.
Digital & Social Performance Highlights
The event generated nearly 26 million total digital video views and 1.2 million actions across on-domain platforms, social media, and YouTube during Super Bowl week, representing 5x growth vs. Super Bowl LIX. On YouTube, Super Bowl-related content generated 217,000 video views, 395,000 minutes watched, and 3,000 actions, led by Bad Bunny’s interview.
According to Talkwalker, Super Bowl LX on Telemundo ranked as the #1 most social sports event and #1 program of the day on Spanish-language television, while also ranking #2 across all broadcast and total television, regardless of language. The event generated 74.8 million total social interactions and nearly 600 million video views, reflecting a 29% year-over-year increase in interactions and 6X more video views compared to last year, driven by strong Instagram consumption and cross-platform engagement.
Super Bowl LX reinforces Telemundo’s position as the premier destination for marquee live events, uniting sports, culture, and music for Hispanic audiences nationwide.
Source: Adobe Analytics, ListenFirst, YouTube Studio (2/2/26–2/9/26); Talkwalker Social Content Ratings. Linear measurement for live/new total day programs (2/8/26 vs. 2/9/25).
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About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises leads the media industry in the production and distribution of Spanish-language content for U.S. Hispanics and audiences around the world. The company serves U.S. Hispanics through its national broadcast network, the cable network Universo, and digital platforms including the Telemundo app, a suite of FAST channels, and streaming services, such as Peacock, among others. The Telemundo Network offers Spanish-language entertainment, news, and sports content reaching 96% of U.S. Hispanic TV households in 210 markets through 30 owned stations and 95 affiliate stations. Telemundo also owns an independent station serving Puerto Rico. Anchored on Telemundo Studios, the network is the #1 producer of scripted Spanish-language content in the U.S., and the only network to produce original content specifically for US Hispanic audiences. Offering over 600 hours of reality TV shows a year, and top-rated live specials such as the Billboard Latin Music Awards and Miss Universe, Telemundo is considered the undisputed Home of Live TV in Hispanic media. The network is also the exclusive Spanish-language home of the world’s two most popular sporting events, the FIFA World Cup and the Olympic Games. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.
Media Contact:
Melissa Lopez; Melissa.Lopez1@nbcuni.com; (786) 889-3914
