Talent-led creative aired immediately after Bad Bunny’s halftime performance during the Super Bowl
Marking the start of Telemundo and Peacock’s road to the FIFA World Cup 26™, set to deliver the largest Spanish-language coverage in U.S. history
MIAMI, FL – February 8, 2026 – Telemundo and Peacock marked Super Bowl Sunday with a new talent-led spot featuring Owen Wilson and Sofía Vergara, airing right after Bad Bunny’s halftime performance, using one of the most culturally resonant moments of the year to position Telemundo as the destination for experiencing the FIFA World Cup 26™ in Spanish. The spot signals the start of the networks’ road to the World Cup, inviting audiences to experience the tournament through the emotion, culture, and expertise that define Spanish-language soccer coverage.
WATCH: Telemundo and Peacock Super Bowl Spot
“Now that I’ve experienced soccer coverage on Telemundo & Peacock, I’m even more excited for the World Cup. No one knows the game like those guys and the passion they bring. It’s just awesome!“ said Owen Wilson, Golden Globe-nominated actor known for his work across film, television, and global franchises.
“I want everyone to have the best experience of watching the World Cup and that’s, in Spanish, on Telemundo and Peacock. The expertise, the excitement, the passion – there’s nothing else like it,” said Sofia Vergara, Emmy-nominated actress and producer (Modern Family, America’s Got Talent).
A Super Bowl Moment Defined by Culture and Language
Airing immediately after the halftime show, Telemundo and Peacock’s Super Bowl spot was designed to tap into the energy of the U.S. Hispanic audience, while also appealing to bilingual and general market viewers increasingly drawn to global culture and fútbol in Spanish.
“This spot reflects what sets Telemundo apart — a World Cup viewing experience defined by expertise, passion, and culture,” said Claudia Chagui, Executive Vice President, Marketing and Creative, NBCUniversal Telemundo Enterprises. “It’s an invitation for audiences everywhere to experience the World Cup in a more meaningful way.”
A Talent-Led Story Rooted in Authenticity
The spot follows Owen Wilson, a longtime soccer fan and devoted LAFC supporter, as he is drawn into the emotion and energy of watching fútbol “en español” — discovering how Telemundo’s coverage brings fans closer to the game. Along the way, he’s joined by Sofía Vergara, a lifelong fútbol fan and passionate supporter of Colombian soccer, whose cultural fluency underscores how Spanish-language coverage unlocks a deeper, more immersive experience of the sport. It’s not just the language — it’s the feeling.
As the story unfolds, Wilson begins learning Spanish to fully immerse himself in the World Cup and take his place alongside Telemundo’s renowned commentary team, unlocking the passion, excitement, and cultural depth that define the global game. His journey reflects Telemundo’s decades-long legacy of fútbol storytelling and its deep connection to the sport’s history, traditions, and fans. Through Telemundo’s lens, fútbol is celebrated as a shared cultural experience — where sport, language, and heritage come together to create moments that resonate long after the final whistle.
The Road to the FIFA World Cup 26™
The Super Bowl spot marks the first phase of a broader World Cup campaign rolling out across NBCUniversal, Telemundo and Peacock in the months ahead. As the exclusive Spanish-language home of the FIFA World Cup 26™, Telemundo is set to deliver the largest Spanish-language World Cup coverage in U.S. history, supported by its decades-long soccer legacy and multiplatform reach across linear and streaming.
As fútbol continues its rise in the United States, the message is clear: the most authentic way to experience the world’s biggest sporting event is with the network that lives and breathes the game.
CREDITS
Telemundo
EVP Marketing & Creative: Claudia Chagui, Telemundo
SVP Creative: Angel Domenech, Telemundo
Creative Agency: Red Bee Creative
Production Company: Caviar
Directors: Alan Yang, Jason Woliner
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About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises leads the media industry in the production and distribution of Spanish-language content for U.S. Hispanics and audiences around the world. The company serves U.S. Hispanics through its national broadcast network, the cable network Universo, and digital platforms including the Telemundo app, a suite of FAST channels, and streaming services, such as Peacock, among others. The Telemundo Network offers Spanish-language entertainment, news, and sports content reaching 96% of U.S. Hispanic TV households in 210 markets through 30 owned stations and 95 affiliate stations. Telemundo also owns an independent station serving Puerto Rico. Anchored on Telemundo Studios, the network is the #1 producer of scripted Spanish-language content in the U.S., and the only network to produce original content specifically for US Hispanic audiences. Offering over 600 hours of reality TV shows a year, and top-rated live specials such as the Billboard Latin Music Awards and Miss Universe, Telemundo is considered the undisputed Home of Live TV in Hispanic media. The network is also the exclusive Spanish-language home of the world’s two most popular sporting events, the FIFA World Cup and the Olympic Games. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.
Press Contacts:
Krystyna Hall
NBCUniversal Telemundo Enterprises
Krystyna.Hall@nbcuni.com
Francis Izquierdo
NBCUniversal Telemundo Enterprises
Francis.Izquierdo@nbcuni.com
