La Casa de los Famosos and El Señor de los Cielos Continue to Hold #1 Spot in Monday-Friday Primetime Among Adults 18-49 and Adults 18-34
El Señor de los Cielos Delivers Its Best Performance of Season 9 Averaging 431,000 Adults 18-49; La Casa de los Famosos Remains Top Spanish-language Program in Its Timeslot, Achieving Its Second Highest Weekly Performance to Date
MIAMI, FL – March 26, 2024 – For the fourth consecutive week, Telemundo holds steadfast in its Monday-Sunday 7-11pm primetime win, ranking as the most-watched Spanish-language broadcast network for the week of March 18th. The network delivered and average of 383,000 adults 18-49, 131,000 adults 18-34 and 1.2 million total viewers, according to Nielsen.
“We are thrilled Spanish-language audiences have consistently chosen us as their preferred choice in prime time for four consecutive weeks,” said Ronald Day, President of Entertainment and Content Strategy at Telemundo. “These results are not just a testament to our unmatched ability to connect with viewers with premium content, but inspire us to continue providing innovative entertainment shows that resonate deeply with our Hispanic viewers.”
Telemundo also ranked as the most-watched Spanish language broadcast network in Monday-Friday 7-11pm primetime, delivering an average of 424,000 adults 18-49, 141,000 adults 18-34 and 1.27 million total viewers, outperforming Univision by +25%, +27% and +13%, respectively.
Last week, El Señor de los Cielos delivered its best performance of season 9 with an average of 431,000 adults 18-49. In addition, Friday’s episode of the highly acclaimed series ranked as the #1 drama at 10pm, regardless of language, among adults 18-49.
In its ninth week, La Casa de los Famosos season 4 remained as the top Spanish-language program in its 7-10pm timeslot, averaging its second highest weekly performance to date with 421,000 adults 18-49.
Source: Nielsen, L+SD.
About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises leads the media industry in the production and distribution of Spanish-language content for U.S. Hispanics and audiences around the world. The company serves U.S. Hispanics through its national broadcast network, the cable network Universo, and digital platforms including the Telemundo app and streaming services, such as Peacock, among others. The Telemundo Network offers Spanish-language entertainment, news, and sports content reaching 95% of U.S. Hispanic TV households in 210 markets through 30 owned stations and 90 affiliate stations. Telemundo also owns an independent station serving Puerto Rico. Telemundo is the exclusive U.S. Spanish-language home of the world’s two most popular sporting events, the FIFA World Cup and the Olympic Games, as well as the Premier League and Mexican soccer team Chivas. The #1 producer of scripted Spanish-language content in the U.S., Telemundo Global Studios includes Telemundo Television Studios, Telemundo Streaming Studios, and Underground Producciones. Telemundo’s new Tplus content brand on Peacock features programming developed for the full spectrum of Hispanics. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.
Media Contacts:
Claudia Franklin
VP, Programming Publicity
claudia.franklin@nbcuni.com
