The groundbreaking artist will be honored and take the stage live on Telemundo, October 23 at 8pm/7c from Miami’s James L. Knight Center
[MEDIA: Download an official image of Peso Pluma HERE; and a promotional video HERE]
[MEDIA: Access the Billboard Latin Music Awards Press Page HERE]
[MEDIA: Apply for press credentials to cover the 2025 Billboard Latin Music Awards HERE]
Miami, FL, September 29, 2025 – Telemundo and Billboard announced today that global superstar Peso Pluma will be honored with the first Billboard Vanguard Award during the 2025 Billboard Latin Music Awards, where he will also deliver one of the most anticipated performances. The longest-running and most prestigious Latin music awards show will broadcast live on Telemundo on Thursday, October 23 at 8pm/7c, andstream on the Telemundo App and Peacock, and throughout Latin America and the Caribbean on Telemundo Internacional. Tickets to the coveted event will be available soon.
The Billboard Vanguard Award honors artists who dare to go beyond the conventional. It is a recognition of those who, through their talent, inspire, innovate, and open new possibilities in the world of music. This award celebrates true visionaries—artists who break barriers, redefine standards, and leave an indelible mark on the music industry.
From Guadalajara, Mexico, Peso Pluma is recognized as the face of the leader of the Música Mexicana movement, blending traditional Mexican sounds with urban, hip-hop, and trap influences. With his distinctive voice, bold creativity, and unapologetic style, he has become a cultural force whose music resonates around the world. His rise to stardom has been nothing short of meteoric, marked by record-breaking milestones and industry firsts. In 2023, his collaboration with Eslabon Armado, “Ella Baila Sola”, became the first regional Mexican song in history to break into the Billboard Hot 100 Top 10 in the chart’s 65 years, a groundbreaking moment that went on to surpass one billion streams on Spotify. That same year, his Grammy-winning album Génesis debuted at No. 3 on the Billboard 200, cementing his place as a global hitmaker. With multiple chart-topping singles, billions of streams, and accolades including Latin GRAMMY and Billboard Latin Music Awards, he continues to redefine Música Mexicana for a global stage while standing as one of the most influential artists of his generation.
Peso Pluma is now the most-streamed Mexican artist of all time and one of the most influential voices shaping the global music landscape. His collaborations span multiple genres, working with artists such asBecky G, Quavo, Karol G, Kali Uchis, Kenia Os, Cardi B, Tito Double P, and Junior H to name a few, showcasing his versatility and global appeal.
“Being honored with the first-ever Billboard Vanguard Award is an incredible privilege, because it means I get to represent my country on a global stage and showcase the immense talent and beauty that Mexico has to offer. Leading the charge for a genre can feel like a lot of pressure, but it’s also my greatest pride. I carry my people, my roots, and my flag with me every step of the way, and I’m excited to keep revolutionizing music while showing the world the heart of Mexico. I’m deeply grateful to Billboard and Telemundo for this honor and for helping amplify our culture to audiences everywhere,” said Peso Pluma
Peso Pluma’s career is marked not only by his musical innovation but also by his role as a cultural ambassador, bringing Mexican music to new generations and audiences worldwide. His daring fusion of genres, storytelling, and commitment to authenticity exemplify why he is the recipient of the first Billboard Vanguard Award.
For the latest news and exclusive content on the Billboard Latin Music Awards, follow the event on social media and join the excitement using #PremiosBillboard2025:
Billboard Latin Music Awards
- Instagram: @Telemundo @billboard @billboardLatin
- YouTube: TLMDentretenimiento billboard @billboardLatin
- TikTok: @Telemundo @billboard
- X: @Telemundo @billboard @billboardLatin
- Facebook: @Telemundo @billboard @billboardLatin
The awards are the grand finale of Billboard Latin Music Week, taking place in Miami October 20-24, 2025. The industry’s must-attend event offers exclusive performances, one-of-a-kind conversations, workshops, showcases and unique fan experiences, culminating in the Billboard Latin Music Awards. Learn more and register at billboardlatinmusicweek.com.
BLMA X Post: BREAKING: @PesoPluma will receive the first Billboard Vanguard Award at the #PremiosBillboard2025 Recognizing his visionary impact on música mexicana and global music. He will also perform LIVE Oct 23 on @Telemundo.
BLMA FB/IG Post: It’s official: Peso Pluma will be honored with the first Billboard Vanguard Award at the 2025 Billboard Latin Music Awards, celebrating his role as a true innovator and global ambassador of Música Mexicana. Don’t miss his unforgettable performance LIVE on Thursday, Oct. 23 at 8pm/7c on Telemundo, also streaming on the Telemundo App, Peacock, and Telemundo Internacional. #PesoPluma #PremiosBillboard2025
About Billboard:
Billboard is the ultimate barometer of success in music. Through its iconic charts, breaking news, multi-platform storytelling and world class events, Billboard tracks the world’s top musicians and the business that powers them. Since its origin in 1894, music leaders and fans across the world look to Billboard as the most trusted source for music information, spanning more than a dozen countries and published in over 10 languages. The Billboard Music Awards and Billboard Latin Music Awards are the only awards ceremonies that recognizes musicians for their undeniable achievements on the Billboard charts, using pure data to determine finalists and winners, rather than relying on opaque committees or anonymous voters. Billboard’s other premium experiences range from the Billboard Power 100 to Billboard Women in Music, Billboard Latin Music Week, and Billboard Live, which connects the most impactful artists and industry leaders with fans from all corners of the globe.
About MBS Special Events, Inc.:
MBS Special Events, Inc. is a leading production company specialized in the development, creation, and complete production of many of today’s most important televised live entertainment specials. Under the leadership of Executive Producer Mary Black Suarez, with 30 plus years’ experience spearheading such projects as the Billboard Latin Music Awards, Latin American Music Awards, Premio Lo Nuestro and the Billboard Regional Mexican Awards amongst many others, MBS Special Events is producing this edition of the Billboard Latin Music Awards. MBS Special Events is a driving force behind multiple projects with its signature high quality and industry leading services to continue to deliver the best televised special events to its broadcast partners and clients.
About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises leads the media industry in the production and distribution of Spanish-language content for U.S. Hispanics and audiences around the world. The company serves U.S. Hispanics through its national broadcast network, the cable network Universo, and digital platforms including the Telemundo app, a suite of FAST channels, and streaming services, such as Peacock, among others. The Telemundo Network offers Spanish-language entertainment, news, and sports content reaching 96% of U.S. Hispanic TV households in 210 markets through 30 owned stations and 92 affiliate stations. Telemundo also owns an independent station serving Puerto Rico. Anchored on Telemundo Studios, the network is the #1 producer of scripted Spanish-language content in the U.S., and the only network to produce original content specifically for US Hispanic audiences. Offering over 600 hours of reality TV shows a year, and top-rated live specials such as the Billboard Latin Music Awards and Miss Universe, Telemundo is considered the undisputed Home of Live TV in Hispanic media. The network is also the exclusive Spanish-language home of the world’s two most popular sporting events, the FIFA World Cup and the Olympic Games. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.
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Billboard Latin Music Awards Press Contacts:
Santa Cruz Communications for Telemundo
Claudia Santa Cruz │ 786-218-3009 │ claudia@santacruzpr.com
Pepe Xicohtencatl │ 714-397-5827│ pepe@santacruzpr.com
Peso Pluma Press Contact:
Elina Adut | eadut@eadut.com
