The Highly Anticipated Premiere of Velvet El Nuevo Imperio Led Spanish-language Television in its Timeslot, Marking Telemundo’s Highest Scripted Premiere Since El Señor de los Cielos 9
Telemundo’s Hit Reality, La Casa de los Famosos and Super Series® La Jefa Rank #1 in their Respective Timeslots, Positioning Telemundo as #1 in Each Primetime Hour
MIAMI – May 20, 2025 – Telemundo claimed the #1 spot in Spanish-language primetime television on Monday night across all key demos, driven by the highly anticipated premiere of Velvet El Nuevo Imperio. According to Nielsen, the network delivered an impressive average of 407,000 adults 18-49, 149,000 adults 18-34, and 1.37 million total viewers, outperforming Univision by +52%, +41% and +61%, respectively.
“The success of Velvet El Nuevo Imperio, along with our hit reality show La Casa de los Famosos and La Jefa, is a manifestation of our commitment to offering premium content that resonates and captivates our audience,” said Javier Pons, Chief Content Officer & Head of Telemundo Studios. “Telemundo’s Velvet is a brilliant adaptation of a global phenomenon that brings together the best talent both in front of and behind the cameras to deliver a powerful addition to our primetime lineup.”
The debut episode of Velvet El Nuevo Imperio delivered an average of 369,000 adults 18-49 and 1.29 million total viewers, positioning the romance drama as the #1 Spanish-language program in its 9pm timeslot, and marking Telemundo’s highest rated scripted premiere since El Señor de los Cielos 9in 2024.
Additionally, La Casa de los Famosos ranked as the #1 Spanish-language show in its timeslot, delivering its most-watched episode of the season with an average of 487,000 adults 18-49, 183,000 adults 18-34, and 1.63 million total viewers. Furthermore, Telemundo’s hit reality competition outshined Univision’s premiere at 8pm by +88%, +54% and +92%, respectively.
Meanwhile, the action-packed Super Series®, La Jefa, ranked as the #1 Spanish-language show in its timeslot, delivering an average of 285,000 adults 18-49, 95,000 adults 18-34, and 941,000 total viewers.
Source: Nielsen Panel, LSD, 5/19/25
ABOUT NBCUNIVERSAL TELEMUNDO ENTERPRISES:
NBCUniversal Telemundo Enterprises leads the media industry in the production and distribution of Spanish-language content for U.S. Hispanics and audiences around the world. The company serves U.S. Hispanics through its national broadcast network, the cable network Universo, and digital platforms including the Telemundo app, a suite of FAST channels, and streaming services, such as Peacock, among others. The Telemundo Network offers Spanish-language entertainment, news, and sports content reaching 95% of U.S. Hispanic TV households in 210 markets through 30 owned stations and 91 affiliate stations. Telemundo also owns an independent station serving Puerto Rico. Anchored on Telemundo Studios, the network is the #1 producer of scripted Spanish-language content in the U.S., and the only network to produce original content specifically for US Hispanic audiences. Offering over 600 hours of reality TV shows a year, and top-rated live specials such as the Billboard Latin Music Awards and Miss Universe, Telemundo is considered the undisputed Home of Live TV in Hispanic media. The network is also the exclusive Spanish-language home of the world’s two most popular sporting events, the FIFA World Cup and the Olympic Games. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.
Media Contacts:
Claudia Franklin
SVP, Programming Publicity
claudia.franklin@nbcuni.com
