Year-over-Year Growth among Adults 18-49 Drives Network’s Momentum in the Afternoon Daypart
MIAMI – January 12, 2026 – Telemundo closed 2025 as the #1 Spanish-language television network in weekday afternoons (Monday–Friday, 1–5 pm) averaging 548,000 total viewers, according to Nielsen. Year-over-year, the afternoon daypart also surged +22% among adults 18–49, with every program in the block delivering double-digit growth versus 2024.
Offering viewers four hours of live entertainment, news, lifestyle content, and the hottest current topics – hosted by the most beloved personalities in U.S. Spanish-language television – the network continues to solidify its position as the premier destination in weekday afternoons with the following successful lineup:
- EN CASA CON TELEMUNDO (1pm/12c): At 1pm, En Casa con Telemundo grew +19% vs. 2024 among adults 18–49, while the 2pm hour increased +27% year-over-year to rank as the #1 Spanish-language program in the hour among adults 18–49. Following these double-digit audience gains, the show is poised for an exciting 2026 with hosts Carlos Adyan, Aleyda Ortíz, Chikybombom, and Gabriel Coronel, featuring live coverage of the premiere of Telemundo’s hit reality La Casa de Los Famosos, along with live hits from Puerto Rico’s Fiestas de la Calle San Sebastián, the upcoming Super Bowl LX festivities, all the excitement of FIFA World Cup 2026™, and more.
- LA MESA CALIENTE (3pm/2c): Hosted by Giselle Blondet, Andrea Meza, and Verónica Bastos, La Mesa Caliente grew +20% among adults 18–49 versus 2024 and will build on this strong momentum as it celebrates its fifth anniversary this year with special on-air moments and dedicated coverage highlighting the show’s impact and loyal audience.
- AL ROJO VIVO (4pm/3c): Telemundo’s iconic news franchise posted +20% growth among adults 18–49 and 6% growth in total viewers versus 2024, further strengthening the network’s position as the #1 Spanish-language network among total viewers in weekday afternoons. Hosted by Jessica Carrillo and Lourdes Stephen, Al Rojo Vivo is set to deliver coverage marking 100 days to the FIFA World Cup 2026™, alongside impactful stories, exclusive reports, and breaking news from around the world.
In addition to the success of the network’s afternoon performance, Telemundo is also celebrating its mornings led by Hoy Día, as it was the only broadcast network – regardless of language – in 2025 to post year-over-year growth in the morning daypart among total viewers (+16%) and adults 18–49 (+40%). Hosted by Carlos Calderón, Chikybombom, Clovis Nienow, and Penélope Menchaca, the show will deliver special coverage of major events this year, including Puerto Rico’s Fiestas de la Calle San Sebastián, Super Bowl LX, and the FIFA World Cup 2026™, plus more exclusives, special guests and entertainment.
Audiences can watch this special programming on Telemundo, the Telemundo app, available on the Google Play Store and Apple Store, and the @TelemundoEntretenimiento YouTube channel, with additional content available via Telemundo.com. Viewers can also join the conversation on Facebook, Instagram, WhatsApp and X by following @Telemundo.
Source: Nielsen Big Data + Panel, L+SD, 12/30/24-12/28/25 vs. 1/1/24-12/29/24; P2+ and A18-49 (000); M-F 1–5PM strict daypart including sports and specials; morning shows on TEL, UNI, ABC, CBS, NBC.
About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises leads the media industry in the production and distribution of Spanish-language content for U.S. Hispanics and audiences around the world. The company serves U.S. Hispanics through its national broadcast network, the cable network Universo, and digital platforms including the Telemundo app, a suite of FAST channels, and streaming services, such as Peacock, among others. The Telemundo Network offers Spanish-language entertainment, news, and sports content reaching 96% of U.S. Hispanic TV households in 210 markets through 30 owned stations and 94 affiliate stations. Telemundo also owns an independent station serving Puerto Rico. Anchored on Telemundo Studios, the network is the #1 producer of scripted Spanish-language content in the U.S., and the only network to produce original content specifically for US Hispanic audiences. Offering over 600 hours of reality TV shows a year, and top-rated live specials such as the Billboard Latin Music Awards and Miss Universe, Telemundo is considered the undisputed Home of Live TV in Hispanic media. The network is also the exclusive Spanish-language home of the world’s two most popular sporting events, the FIFA World Cup and the Olympic Games. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.
