The global superstar will receive the special recognition during the LIVE event broadcast on October 23 at 8pm/7c from Miami’s James L. Knight Center
[MEDIA: Download official images of Bad Bunny HERE and a promotional video HERE]
[MEDIA: Access the Billboard Latin Music Awards Press Page HERE]
[MEDIA: Apply for press credentials to cover the Awards before Oct. 10 HERE]
Miami, FL, October 9, 2025 – Telemundo and Billboard announced today that Bad Bunny will be recognized as Billboard’s Top Latin Artist of the 21st Century during the 2025 Billboard Latin Music Awards. The award is based on his outstanding performance on Billboard’s Top Latin Albums and Hot Latin Songs charts throughout the first 25 years of the century. The longest-running and most prestigious Latin music awards will broadcast live on Telemundo on Thursday, October 23 at 8pm/7c, stream on the Telemundo App and Peacock, and air throughout Latin America and the Caribbean on Telemundo Internacional. Tickets to the event are now available on Ticketmaster.
Bad Bunny’s recognition as Billboard Top Latin Artist of the 21st Century is rooted in his unprecedented dominance of the Billboard charts over the past 25 years. The multi-platinum recording artist’s albums and singles have repeatedly rewritten the rules, topping both the Hot Latin Songs and Top Latin Albums charts with historic consistency. From multiple songs debuting simultaneously in the upper ranks to album releases that shifted the global conversation, his chart performance has set a new standard for Latin music.
Beyond the charts, Bad Bunny has also redefined the possibilities of Latin music in the 21st century, setting records that have changed the industry’s landscape. Named Spotify’s most-streamed artist worldwide for three consecutive years, he also holds the record for the highest-grossing tour in a single year. He became the first Spanish-language act to headline Coachella, and the global livestream of his final Puerto Rico residency show, “No Me Quiero Ir de Aquí,” became the most-watched single-artist performance in Amazon Music’s history.
His influence stretches across fashion and films, from co-chairing the Met Gala and leading campaigns for global brands, to starring in film projects with acclaimed directors and actors. Each step reinforces his role as an artist who not only represents Latin music but actively reshapes how the world experiences it. Whether on stage, on screen, or in the streets, his groundbreaking projects and unapologetic individuality have placed Bad Bunny at the center of global culture and cemented his place in history. In keeping with this status as a global artist, Bad Bunny graced the Oct. 1 cover of Billboard and 13 of its global issues as part of an exclusive interview that took place at the Coliseo de Puerto Rico. You can read the story here.
For the latest news and exclusive content on the Billboard Latin Music Awards, follow the event on social media and join the excitement using #PremiosBillboard2025:
Billboard Latin Music Awards
- Instagram: @Telemundo @billboard @billboardLatin
- YouTube: TLMDentretenimiento billboard @billboardLatin
- TikTok: @Telemundo @billboard
- X: @Telemundo @billboard @billboardLatin
- Facebook: @Telemundo @billboard @billboardLatin
The awards are the grand finale of Billboard Latin Music Week, taking place in Miami October 20-24, 2025. The industry’s must-attend event offers exclusive performances, one-of-a-kind conversations, workshops, showcases and unique fan experiences, culminating in the Billboard Latin Music Awards. Learn more and register at billboardlatinmusicweek.com.
BLMA X Post: Breaking: @sanbenito will be honored as the Billboard Top Latin Artist of the 21st Century at the #PremiosBillboard2025 Celebrate his record-breaking chart dominance and history-making career, Oct. 23 at 8pm/7c LIVE on @Telemundo.
BLMA FB/IG Post: @badbunnypr is the Billboard Top Latin Artist of the 21st Century! From dominating the Billboard charts for 25 years to rewriting the global rules of Latin music, Bad Bunny’s impact is unmatched. Celebrate this historic recognition at the 2025 Billboard Latin Music Awards, where he will be honored on Thursday, Oct. 23 at 8pm/7c LIVE on @Telemundo. Also available on the Telemundo App, Peacock, and Telemundo Internacional. Tickets to the event are available on Ticketmaster. #BadBunny #PremiosBillboard2025 #LatinMusic
About Billboard:
Billboard is the ultimate barometer of success in music. Through its iconic charts, breaking news, multi-platform storytelling and world class events, Billboard tracks the world’s top musicians and the business that powers them. Since its origin in 1894, music leaders and fans across the world look to Billboard as the most trusted source for music information, spanning more than a dozen countries and published in over 10 languages. The Billboard Music Awards and Billboard Latin Music Awards are the only awards ceremonies that recognizes musicians for their undeniable achievements on the Billboard charts, using pure data to determine finalists and winners, rather than relying on opaque committees or anonymous voters. Billboard’s other premium experiences range from the Billboard Power 100 to Billboard Women in Music, Billboard Latin Music Week, and Billboard Live, which connects the most impactful artists and industry leaders with fans from all corners of the globe.
About MBS Special Events, Inc.:
MBS Special Events, Inc. is a leading production company specialized in the development, creation, and complete production of many of today’s most important televised live entertainment specials. Under the leadership of Executive Producer Mary Black Suarez, with 30 plus years’ experience spearheading such projects as the Billboard Latin Music Awards, Latin American Music Awards, Premio Lo Nuestro and the Billboard Regional Mexican Awards amongst many others, MBS Special Events is producing this edition of the Billboard Latin Music Awards. MBS Special Events is a driving force behind multiple projects with its signature high quality and industry leading services to continue to deliver the best televised special events to its broadcast partners and clients.
About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises leads the media industry in the production and distribution of Spanish-language content for U.S. Hispanics and audiences around the world. The company serves U.S. Hispanics through its national broadcast network, the cable network Universo, and digital platforms including the Telemundo app, a suite of FAST channels, and streaming services, such as Peacock, among others. The Telemundo Network offers Spanish-language entertainment, news, and sports content reaching 96% of U.S. Hispanic TV households in 210 markets through 30 owned stations and 92 affiliate stations. Telemundo also owns an independent station serving Puerto Rico. Anchored on Telemundo Studios, the network is the #1 producer of scripted Spanish-language content in the U.S., and the only network to produce original content specifically for US Hispanic audiences. Offering over 600 hours of reality TV shows a year, and top-rated live specials such as the Billboard Latin Music Awards and Miss Universe, Telemundo is considered the undisputed Home of Live TV in Hispanic media. The network is also the exclusive Spanish-language home of the world’s two most popular sporting events, the FIFA World Cup and the Olympic Games. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.
# # #
Billboard Latin Music Awards Press Contacts:
Santa Cruz Communications for Telemundo
Claudia Santa Cruz │ 786-218-3009 │ claudia@santacruzpr.com
Pepe Xicohtencatl │ 714-397-5827│ pepe@santacruzpr.com
