Argentina-Brazil Showdown Ranks #1 Program Regardless of Language and Powers Telemundo #1 Primetime Network Among Adults 18-49
Brazil’s 2-1 Win vs. Colombia Propels Telemundo to Rank #1 Primetime Network in Spanish-Language Television
El Pelotazo Premieres Strong, Winning in Late Fringe for Two Consecutive Weeks
El Clasico de Mexico #1 Program in Total Day in Spanish-Language Television and #2 Sporting Event on Broadcast TV Regardless of Language Among Adults 18-49
MIAMI, Fla. – March 26, 2024 – Telemundo dominates Spanish-language TV with a game-changing March 2025 lineup, featuring World Cup Qualifiers, the network’s new nightly show El Pelotazo and its presentation of el Clasico de Mexico earlier this month.
World Cup Qualifier, Argentina vs. Brazil on March 25
The more recent win for Telemundo Deportes was last night’s World Cup Qualifier, featuring a triumphant Argentina with a secure spot in the 2026 World Cup beating Brazil 4-1. Telemundo’s presentation of this storied rivalry averaged 1.34 million total viewers and 488,000 adults 18-49. The game ranked as the #1 primetime program among adults 18-49 regardless of language across all broadcast and cable, propelling Telemundo to rank as the #1 primetime network on Tuesday night regardless of language in the demo.
World Cup Qualifier, Brazill vs. Colombia on March 20
Brazil’s 2-1 win vs. Colombia propelled Telemundo to rank as the #1 network in Spanish-language television during primetime with an average of 1.2 million total viewers and 444,000 adults 18-49. The match peaked at the 10:15 pm ET quarter-hour, averaging 598,000 adults 18-49 and 1.5 million total viewers. Overall, the viewership was up 60% among adults 18-49 and 53% among total viewers vs. World Cup Qualifier match, Argentina vs. Peru (11/19/2024), and up 145% among adults 18-49 and 92% among total viewers vs. World Cup Qualifier match, Brazil vs. Ecuador (9/6/2024).
El Pelotazo Premiere Month
Telemundo’s new dynamic and fast-paced late-night sports show airing live seven days a week at midnight ET/PT, El Pelotazo, premiered on March 10, and since, the show has grown week over week delivering strong wins for the network. El Pelotazo averaged 277K total viewers and 79K adults 18-49 during the week of March 17, increasing +8% and +12%, respectively, vs. premiere week. For the second consecutive week, El Pelotazo outperformed Univision’s late-night sports commentary show Contacto Deportivo by +31% among total viewers and +51% among adults 18-49 from Monday through Friday.
The new sports program is hosted by an exciting trio of personalities: Verónica Rodríguez, Pablo Mariño, and Diego Arrioja, offering the latest news and insightful analysis with special guests and an unconventional format designed to engage today’s Hispanic sports fans.
El Clasico De Mexico: Chivas vs. America on March 8
Telemundo’s presentation of El Clasico de Mexico continues the trend of being the most watched regular season Liga MX game on Spanish-language television each year. Chivas vs. America on March 8 averaged 1.2 million total viewers and 568K,000 adults 18-49, ranking as the #1 program in Saturday total day on Spanish-language TV. The game fueled Telemundo to rank as the most watched Spanish-language television network on Saturday prime among total viewers. Additionally, Chivas vs. America beat the Cruz Azul vs. Monterrey match on Univision by +44% (vs 843K) among total viewers and +56% (365K) among adults 18-49. And El Clasico de Mexico was the #2 sporting event regardless of language on broadcast TV among adults 18-49 following NBA Celtics vs. Lakers on ABC.
Including digital, El Clasico de Mexico had a Total Audience Delivery of 1.5 million viewers across all platforms.
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About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises leads the media industry in the production and distribution of Spanish-language content for U.S. Hispanics and audiences around the world. The company serves U.S. Hispanics through its national broadcast network, the cable network Universo, and digital platforms including the Telemundo app, a suite of FAST channels, and streaming services, such as Peacock, among others. The Telemundo Network offers Spanish-language entertainment, news, and sports content reaching 95% of U.S. Hispanic TV households in 210 markets through 30 owned stations and 91 affiliate stations. Telemundo also owns an independent station serving Puerto Rico. Anchored on Telemundo Studios, the network is the #1 producer of scripted Spanish-language content in the U.S., and the only network to produce original content specifically for US Hispanic audiences. Offering over 600 hours of reality TV shows a year, and top-rated live specials such as the Billboard Latin Music Awards and Miss Universe, Telemundo is considered the undisputed Home of Live TV in Hispanic media. The network is also the exclusive Spanish-language home of the world’s two most popular sporting events, the FIFA World Cup and the Olympic Games. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.
Media Contact:
Eva Mejicanos; Eva.Mejicanos@nbcuni.com; (786) 459-4057
