Total Audience Viewership Average Up 36% vs. Tokyo 2021
Most Streamed Olympics with 122 Million Minutes – 7X Higher vs. Tokyo 2021
Olympic Soccer Tournament Women and Men in Paris Surpass Tokyo 2021 by +368% and +29% Respectively
Paris Produced 8 Highest-Rated Olympic Soccer Matches Since the 2016 Rio Games
USA-Germany Women’s Soccer Match Remains #1 Event
MIAMI, FLA. – August 14, 2024 – Telemundo presented the most Spanish-language coverage of an Olympics to date, including the first-ever broadcasts of the Opening and Closing Ceremonies on Telemundo. The network deployed its largest Olympic commentary team, with 40+ hosts, commentators, and in-country reporters, representing the different disciplines and countries relevant to Hispanic audiences.
The complete Spanish-language presentation of the 2024 Paris Olympics averaged a Total Audience Delivery (TAD) of 289,000 viewers across Telemundo, Peacock and Telemundo streaming platforms, up +36% vs. Tokyo. Paris Olympic viewership on Telemundo increased 31% from the comparable period for the Tokyo Olympics, while Universo viewership spiked 126%.
Cross-Platform Olympic Performance
Total minutes consumed reached a record of 3.9 billion minutes over the 19 days of Olympic coverage across Telemundo, Universo, Peacock and Telemundo streaming and social media platforms, up 51% vs. Tokyo in its 20-day entirety. The Summer Games posted 122 million minutes streamed across all content types (live/replay/highlight), up 643% when compared to Tokyo making it the most streamed Games in Telemundo’s Olympics history.
Soccer Success & Growth Across Platforms
Telemundo’s soccer tournament viewership for the 2024 Paris Olympic Games posted historic numbers for both the women’s and men’s competitions. The USA Women’s team victory over Germany (4-1) on July 28 was particularly remarkable, as the most-watched game of the Paris Olympics and the highest-rated Olympic soccer match, irrespective of the stage, since the 2016 Rio Games with 731,000 total viewers.
In addition, the tournament in Paris produced the top eight highest-rated Olympic soccer matches on Telemundo since the 2016 Rio Games – viewership in P2+:
- Women’s USA vs. Germany (Group Stage, July 28): 731,000 total viewers
- Women’s Spain vs. Colombia (Quarterfinal, August 3): 669,000 total viewers
- Women’s Brazil vs. USA (Final, August 10): 608,000 total viewers
- Women’s France vs. Brazil (Quarterfinal, August 3): 600,000 total viewers
- Men’s France vs. Guinea (July 27): 589,000 total viewers
- Men’s France vs. Spain Final (August 9): 578,000 total viewers
- Women’s Spain vs. Nigeria match (July 28): 534,000 total viewers
- Men’s New Zealand vs. USA match (July 27): 503,000 total viewers
Non-Soccer Highlights
- The Opening Ceremony delivered the highest Friday 1-6 p.m. performance since the 2022 World Cup with a TAD of 686,000 viewers and generated record-breaking streaming for an Olympic ceremony with 3.5 million live minutes, a 1690% increase from the day of the closing ceremony livestream in Tokyo 2021 (August 8th, 2021, with 195,000 live minutes).
- Closing ceremony – delivered a TAD of 566,000 viewers.
- Universo delivers the highest-rated hour in 5 years with coverage of the men’s singles tennis final (Djokovic vs Alcaraz) with 526,000 P2+, best since June’19 Copa America QF Brazil vs Paraguay (857,000).
Digital Wins
- The 2024 Paris Olympics generated a total of 122 million minutes across Telemundo’s digital platforms, more than 7X higher when compared to Tokyo Olympics (up +643% in total minutes vs. Tokyo 2021)
- Social media reached 119 million views to date, an increase of 461% compared to the 2021 Tokyo Olympics during the same period, driven by the addition of TikTok and substantial growth on Instagram (39X higher), X (3X higher), and Facebook (6X higher).
- The Paris Olympics have achieved nine of the ten biggest days for social views in Telemundo’s Olympic history.
Source: Nielsen, Live+SD, P2+, program data. Total Audience Delivery is based on national Nielsen data and digital Adobe Analytics data. Social data is from ComScore Social (Instagram minutes data unavailable due to limitations).
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About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises leads the media industry in the production and distribution of Spanish-language content for U.S. Hispanics and audiences around the world. The company serves U.S. Hispanics through its national broadcast network, the cable network Universo, and digital platforms including the Telemundo app, a suite of FAST channels, and streaming services, such as Peacock, among others. The Telemundo Network offers Spanish-language entertainment, news, and sports content reaching 95% of U.S. Hispanic TV households in 210 markets through 30 owned stations and 91 affiliate stations. Telemundo also owns an independent station serving Puerto Rico. Anchored on Telemundo Studios, the network is the #1 producer of scripted Spanish-language content in the U.S., and the only network to produce original content specifically for US Hispanic audiences. Offering over 600 hours of reality TV shows a year, Telemundo is considered the undisputed Home of Reality TV in Hispanic media. The network is also the exclusive Spanish-language home of the two largest global sporting events, the FIFA World Cup and the Olympic Games. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.
Media Contacts:
Eva Mejicanos; Eva.Mejicanos@nbcuni.com; (786) 459-4057
Melissa Lopez; Melissa.Lopez1@nbcuni.com; (786) 889-3914
