Telemundo’s La Isla Desafío Extremo 3-Hour Premiere Ranks #1 in Spanish-Language Television Among Total Viewers
MIAMI – July 31, 2024 – Last night’s premiere of Telemundo’s new reality show, La Isla Desafío Extremo, ranked #1 in Spanish-language television during its 7-10 pm timeslot, delivering 1.03 million total viewers, according to Nielsen. The premiere propelled Telemundo to be the most-watched Spanish-language network in 7-11 pm primetime with 1.01 million total viewers.
Locally, the La Isla Desafío Extremo premiere ranked #1 in Spanish-language television in Los Angeles, New York, Miami, Chicago, San Francisco, Sacramento, Orlando, Philadelphia, Washington, Boston, and Charlotte in its timeslot among adults 18-49 and as the #1 program, regardless of language, in Phoenix in the demo.
“We are excited to bring this innovative reality format to the U.S. Hispanic audience,” said Ronald Day, President of Entertainment and Chief Content Officer, Telemundo. “The combination of an excellent group of participants, Turkey’s breathtaking landscape, and the intense survival competition create a unique blend promising to deliver the entertainment and drama our audience has come to expect from our reality programming.”
Hosted by Javier Poza, the exhilarating reality show features 24 participants forming three teams, Águilas (Eagles), Tiburones (Sharks), and Panteras (Panthers), who face extreme challenges, drama, alliances, and fierce competition in pursuit of the $200,000 grand prize. Each week, the teams compete in a territory game that determines their living conditions for that week, including Playa Alta with all the amenities, Playa Media with few amenities or Playa Baja without any amenities at all. Each day of the week, participants will face different challenges that will determine the course of the game, while they give their all to avoid the weekly eliminations.
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Source: Nielsen, LSD.
About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises leads the media industry in the production and distribution of Spanish-language content for U.S. Hispanics and audiences around the world. The company serves U.S. Hispanics through its national broadcast network, the cable network Universo, and digital platforms including the Telemundo app, a suite of FAST channels, and streaming services, such as Peacock, among others. The Telemundo Network offers Spanish-language entertainment, news, and sports content reaching 95% of U.S. Hispanic TV households in 210 markets through 30 owned stations and 91 affiliate stations. Telemundo also owns an independent station serving Puerto Rico. Anchored on Telemundo Studios, the network is the #1 producer of scripted Spanish-language content in the U.S., and the only network to produce original content specifically for US Hispanic audiences. Offering over 600 hours of reality TV shows a year, Telemundo is considered the undisputed Home of Reality TV in Hispanic media. The network is also the exclusive Spanish-language home of the world’s two most popular sporting events, the FIFA World Cup and the Olympic Games. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.
