Show Ranked as Most-Watched in its 9-11pm Timeslot on Spanish-language TV Sunday Night
Miami, FL, June 13, 2024 – Last Sunday’s second annual Billboard Latin Women in Music (Mujeres Latinas en la Música) special on Telemundo delivered record-breaking engagement with 61 million engagements across television, digital, Peacock and social, marking a +541% increase over the 2023 show.The show garnered a total of 109.6 million video minutes watched, a +20% increase versus 2023.
On linear, Telemundo’s airing of the 2024 Billboard Mujeres Latinas en la Música ranked as the most-watched show on Spanish-language television in its 9-11pm timeslot, delivering an average of 192,000 adults 18-49 and 897,000 total viewers, according to Nielsen, representing an increase of +20% among total viewers versus 2023. The show outperformed Univision by +43% among adults 18-49 and +65% among total viewers. In addition, the linear broadcast reached 1.5 million total viewers, a +14% increase versus the prior year.
Locally, this year’s event ranked as the #1 broadcast program, regardless of language, in San Francisco in its timeslot among adults 18-49 and as the #1 Spanish-language television program in its timeslot in New York, Miami, Chicago, Orlando, Philadelphia, Tampa, Boston, and Charlotte, in the same demo.
On social, Billboard Mujeres Latinas en la Música ranked as the #1 premiere on Spanish-language networks in video views and the #1 most social program on Broadcast, excluding sports, in total interactions on June 9, 2024, according to Talkwalker.
The Billboard Mujeres Latinas en la Música coverage set record engagement across multiple platforms, including Telemundo.com, the Telemundo App, Peacock, Facebook, Instagram, X, YouTube, and TikTok. The event generated 56.5 million views, marking a 622% increase, 2.6 million actions, up by 941%, and 1.8 million minutes of watch time, showing a 47% lift. In addition, the Billboard Mujeres Latinas en la Música livestream coverage, including El Preshow hosted by Ariadna Gutiérrez and Azucena Cierco and the Postshow hosted by influencer VIP Andrea Martínez achieved 7X more views and a 60% increase in minutes watched compared to 2023.
Source: Nielsen, Adobe Analytics, Comscore Social, Meta Business Suite, Instagram Insights, X (Twitter) Media Studio, TikTok Live Center, YouTube Studio, Talkwalker Social Content Ratings, and Talkwalker Social Intelligence
About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises leads the media industry in the production and distribution of Spanish-language content for U.S. Hispanics and audiences around the world. The company serves U.S. Hispanics through its national broadcast network, the cable network Universo, and digital platforms including the Telemundo app, a suite of FAST channels, and streaming services, such as Peacock, among others. The Telemundo Network offers Spanish-language entertainment, news, and sports content reaching 95% of U.S. Hispanic TV households in 210 markets through 30 owned stations and 91 affiliate stations. Telemundo also owns an independent station serving Puerto Rico. Anchored on Telemundo Studios, the network is the #1 producer of scripted Spanish-language content in the U.S., and the only network to produce original content specifically for US Hispanic audiences. Offering over 600 hours of reality TV shows a year, Telemundo is considered the undisputed Home of Reality TV in Hispanic media. The network is also the exclusive Spanish-language home of the world’s two most popular sporting events, the FIFA World Cup and the Olympic Games. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.
