MIAMI, Fla. – June 12, 2024 – U.S. Soccer on Telemundo posted big wins and double-digit viewership growth with Saturday’s friendly between USA and Colombia in Washington, DC. The USMNT shocking 5-1 loss to Colombia on June 8 averaged a Total Audience Delivery (TAD) of 883,000 viewers across Telemundo, Universo and Peacock, up 45% vs. the last time these two teams met in January 2023.
On linear, Telemundo’s coverage of U.S. Soccer ranked #1 on Spanish-language TV on Saturday in the 5PM-8PM daypart with 704,000 total viewers P2+ and 287,000 among adults 18-49. Additionally, Telemundo out-delivered the English telecast of the game by +17% among P2+ and +6% amoung adults 18-49.
Both linear and digital contributed to the double-digit growth in viewership with Saturday’s game delivering the highest digital average minute audience (AMA) for Team USA excluding matchups vs. Mexico with 85,000 viewers across digital platforms.
Source: Nielsen Live+SD, 6/8/24, A18-49 and P2+ (000). SLTV rank based on Strict daypart, Sat 5-8pm. Rank vs ELTV based on strict daypart Sat 5:30-7:33pm. Digital based on Adobe Analytics
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About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises leads the media industry in the production and distribution of Spanish-language content for U.S. Hispanics and audiences around the world. The company serves U.S. Hispanics through its national broadcast network, the cable network Universo, and digital platforms including the Telemundo app, a suite of FAST channels, and streaming services, such as Peacock, among others. The Telemundo Network offers Spanish-language entertainment, news, and sports content reaching 95% of U.S. Hispanic TV households in 210 markets through 30 owned stations and 91 affiliate stations. Telemundo also owns an independent station serving Puerto Rico. Anchored on Telemundo Studios, the network is the #1 producer of scripted Spanish-language content in the U.S., and the only network to produce original content specifically for US Hispanic audiences. Offering over 600 hours of reality TV shows a year, Telemundo is considered the undisputed Home of Reality TV in Hispanic media. The network is also the exclusive Spanish-language home of the world’s two most popular sporting events, the FIFA World Cup and the Olympic Games. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.
Media Contacts:
Eva Mejicanos; Eva.Mejicanos@nbcuni.com; (786) 459-4057
Melissa Lopez; Melissa.Lopez1@nbcuni.com; (786) 889-3914
