La Casa de los Famosos Ranks as the #1 Show in Primetime in April; Delivers an Unprecedented 2.2 Billion Total Engagements Across Television, Digital and Social Platforms Since its Premiere in January; Ranks #1 Reality Series on Spanish Language TV in Total Views and Interactions
El Señor de los Cielos Ranks #1 in its Timeslot on Spanish-language television for the month of April; Delivers Highest Digital Lift for a Scripted Series in Telemundo History and Ranks #1 Drama Series on Broadcast, Regardless of Language, in Total Views
Miami, FL, May 1, 2024 – Telemundo delivered a historical “first” as the most-watched Spanish-language broadcast network in Monday-Sunday 7-11pm primetime among total viewers for two consecutive months. According to Nielsen, Telemundo closed out the month of April averaging 1.2 million total viewers and 344,000 adults 18-49, outperforming Univision by +21% and +22% respectively.
“The overwhelming and continued response from our audience to our primetime programming reconfirms our direct connection to Hispanic viewers and motivates us to continue delivering relevant content that resonates with them,” said Ronald Day, President, Entertainment and Chief Content Officer, Telemundo. “Night after night, we strive to offer our audience the right mix of great scripted storytelling together with the best in real-life celebrity drama to keep them engaged across all platforms.”
La Casa de los Famosos continued to rank as the #1 Spanish-language primetime show during the month, averaging 387,000 adults 18-49 and 1.4 million total viewers during its weekday timeslot and 374,000 adults 18-49 and 1.3 million total viewers for the Sunday edition.
The tremendous fandom for La Casa de los Famosos has delivered an unprecedented 2.2 billion total engagements since its premiere in January across television, digital and social platforms. Social sentiment for the show has set a record this season, peaking at over 1.7 million mentions during the week of April 9, 2024. According to Talkwalker Social Content Ratings, the show was the #1 reality series on Spanish-language TV in total video views and total interactions in the first quarter of 2024. Meanwhile, across Telemundo’s digital platforms and Peacock, this season’s full episode hours and the 24/7 livestream have increased by +44% and +57%, respectively, when compared to season three.
El Señor de los Cielos also ranked #1 during its 10pm timeslot on Spanish-language television for the month of April, averaging 356,000 adults 18-49. The show is also garnering an additional +22% increase due to digital viewing among adults 18-49, registering the highest digital lift for a scripted series in Telemundo history. On social, El Señor de los Cielos was the #1 drama series on broadcast, regardless of language, in total video views, and the #1 drama series on Spanish-language television in total interactions, according to Talkwalker Social Content Ratings.
In sports, Telemundo maintains its rank as the #1 Spanish-language network for the Liga MX Clausura season with 775,000 total viewers and 337,000 adults 18-49 through April.
Source: Nielsen, L+SD.
About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises leads the media industry in the production and distribution of Spanish-language content for U.S. Hispanics and audiences around the world. The company serves U.S. Hispanics through its national broadcast network, the cable network Universo, and digital platforms including the Telemundo app and streaming services, such as Peacock, among others. The Telemundo Network offers Spanish-language entertainment, news, and sports content reaching 95% of U.S. Hispanic TV households in 210 markets through 30 owned stations and 91 affiliate stations. Telemundo also owns an independent station serving Puerto Rico. Telemundo is the exclusive U.S. Spanish-language home of the world’s two most popular sporting events, the FIFA World Cup and the Olympic Games, as well as the Premier League and Mexican soccer team Chivas. The #1 producer of scripted Spanish-language content in the U.S., Telemundo Global Studios includes Telemundo Television Studios, Telemundo Streaming Studios, and Underground Producciones. Telemundo’s new Tplus content brand on Peacock features programming developed for the full spectrum of Hispanics. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.
Media Contacts:
Claudia Franklin
VP, Programming Publicity
claudia.franklin@nbcuni.com
