Telemundo in Collaboration with the US Treasury Financial Education Literacy Commission Helps Promote the Bilingual Site MiDinero Inicio | MyMoney.gov
MIAMI – April 16, 2024—NBCUniversal Telemundo Enterprises is once again spearheading the initiative to raise awareness during Financial Literacy Month with its nationwide campaign, Nuestras Finanzas (Our Finances). This initiative aims to empower the U.S. Hispanic community by providing essential information and Spanish-language resources on various facets of financial literacy.
Nuestras Finanzas, a multiplatform initiative launched in 2022 as a cornerstone of Telemundo’s El Poder en Ti (The Power in You) signature corporate social responsibility program, fosters understanding and empowerment within Hispanic families regarding the cultivation and sustenance of financial well-being. This initiative covers crucial areas such as income generation, prudent expenditure, effective saving practices, and informed investment strategies. It epitomizes Telemundo’s dedication to equipping the Hispanic community with indispensable financial education and resources.
“Enhancing financial literacy and empowering families to make informed decisions regarding savings, credit, and secure transactions are foundational steps towards forging brighter financial futures for our community,” stated Luis Rosero, Vice President of Corporate and External Affairs at NBCUniversal Telemundo Enterprises. “We take pride in sustaining this vital campaign and our steadfast commitment, working hand in hand with our partners to provide Hispanics across the nation with access to these indispensable financial literacy resources.”
Telemundo’s Nuestras Finanzas will join forces with the U.S. Commission on Financial Literacy to champion MiDinero Inicio | MyMoney.gov, underscoring the significance of reliable, easily accessible information for consumers navigating their financial journeys. Additionally, Nuestras Finanzas will collaborate with CNBC, CNBC en Español, NBCUniversal’s “The More You Know,” and esteemed subject matter experts in town hall-style webinars, as well as through on-air and digital segments, to advance financial literacy awareness. Throughout the month, financial literacy focused “Tu Dinero, Tu Futuro” segments will offer tips to viewers on digital social channels, in partnership with Telemundo Stations. To conclude the month, Telemundo will partner with CNBC en Español for a digital “charla,” hosted by CNBC’s Silvana Henao.
According to findings from a recent CNBC International Financial Security Survey, inflation is the main source of financial stress among respondents in nine countries that were surveyed. The survey revealed that in the U.S., seven out of ten surveyed adults felt “very” or “somewhat” stressed about their personal finances. Other U.S. key findings include:
• Seven in ten Americans are stressed about their personal finances, with nearly half feeling they are in a worse financial situation than five years ago
• Inflation is the main driver of financial stress for U.S. adults
• Women experience higher levels of financial stress than men
• Three in four U.S. adults anticipate relying on government support in retirement, as over half acknowledge they are behind schedule in retirement planning and savings
Telemundo’s acclaimed Nuestros Negocios (Our Businesses) platform will further customize lessons for Hispanic small enterprises. In collaboration with esteemed organizations such as the United States Hispanic Chamber of Commerce, The Hispanic Heritage Foundation, Prospera and other prominent national entities, the initiative will provide a comprehensive range of English and Spanish-language resources. These resources are meticulously crafted to assist viewers in navigating the intricate landscape of personal finance decisions throughout their lives.
To learn more about Telemundo’s programming around Financial Literacy Month, follow Telemundo on X, YouTube, Instagram, and Facebook. Follow El Poder en Ti, Telemundo’s award-winning corporate social responsibility platform, on Instagram and Facebook, YouTube and LinkedIn.
About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises leads the media industry in the production and distribution of Spanish-language content for U.S. Hispanics and audiences around the world. The company serves U.S. Hispanics through its national broadcast network, the cable network Universo, and digital platforms including the Telemundo app and streaming services, such as Peacock, among others. The Telemundo Network offers Spanish-language entertainment, news, and sports content reaching 95% of U.S. Hispanic TV households in 210 markets through 30 owned stations and 91 affiliate stations. Telemundo also owns an independent station serving Puerto Rico. Telemundo is the exclusive U.S. Spanish-language home of the world’s two most popular sporting events, the FIFA World Cup and the Olympic Games, as well as the Premier League and Mexican soccer team Chivas. The #1 producer of scripted Spanish-language content in the U.S., Telemundo Global Studios includes Telemundo Television Studios, Telemundo Streaming Studios, and Underground Producciones. Telemundo’s new Tplus content brand on Peacock features programming developed for the full spectrum of Hispanics. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.
Media Contact:
John Schaefer, NBCUniversal Telemundo Enterprises
John.Schaefer@nbcuni.com
