La Casa de los Famosos and El Señor de los Cielos Remain #1 in Monday-Friday Primetime Among Adults, Driving Telemundo to Win Every Hour of Primetime Among Adults 18-49 and Adults 18-34
Sunday Night’s Lineup of La Casa de los Famosos and Pica y Se Extiende Leads for Sixth Consecutive Week (Excluding Super Bowl Sunday)
Saturday’s El Clásico de México: Chivas vs. América Live Broadcast Delivered a Total Audience of 1.7 Million Viewers Across Platforms with 1.3 Million Total Viewers On Linear
MIAMI, FL – March 19, 2024 – Telemundo’s leadership in Monday-Sunday 7-11pm primetime continues for a third consecutive week, ranking as the most-watched Spanish-language broadcast network the week of March 11th, according to Nielsen. The network delivered an average of 356,000 adults 18-49, 117,000 adults 18-34 and over 1.1 million total viewers, outperforming Univision by 18%, 26% and 14%, respectively, in 7-11pm primetime for the week.
In Monday-Friday 7-11pm primetime, the network delivered an average of 398,000 adults 18-49, 133,000 adults 18-34 and nearly 1.3 million total viewers driven by La Casa de los Famosos and El Señor de los Cielos, outperforming Univision by 18%, 29% and 13%, respectively. In addition, the network once again won every hour of primetime throughout the week among adults 18-49 and adults 18-34.
Telemundo has also ranked #1 on Sunday nights for six consecutive weeks (excluding Super Bowl Sunday) among adults 18-49 and total viewers, driven by the La Casa de los Famosos’ Sunday night gala, followed by Pica y Se Extiende. This Sunday delivered an average of 297,000 adults 18-49 and 1.1 million total viewers.
Other recent network highlights include last Saturday’s El Clásico de México, featuring Liga MX rivals Chivas. vs América, live broadcast at 10:30pm ET which was the #1 Spanish-language television program in total day with more than 1.3 million total viewers, 658,000 adults 18-49, and 265,000 adults 18-34. The match had a total audience delivery of 1.7 million viewers across all platforms, a +14% increase versus last year’s game. The digital average minute audience contributed 160,000, an increase of +52% compared to last year’s delivery. Locally, the match ranked #1 in its time slot, regardless of language, in Los Angeles, Miami, Houston, Dallas, Chicago, Phoenix and Sacramento, and #2, regardless of language, in San Francisco, Philadelphia and Denver, among adults 18-49. In addition, the match was the #1 Spanish-language program in the time slot in New York, San Francisco, Philadelphia, Denver, Washington D.C. and Boston in the same demo.
Source: Nielsen, L+SD.
About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises leads the media industry in the production and distribution of Spanish-language content for U.S. Hispanics and audiences around the world. The company serves U.S. Hispanics through its national broadcast network, the cable network Universo, and digital platforms including the Telemundo app and streaming services, such as Peacock, among others. The Telemundo Network offers Spanish-language entertainment, news, and sports content reaching 95% of U.S. Hispanic TV households in 210 markets through 30 owned stations and 90 affiliate stations. Telemundo also owns an independent station serving Puerto Rico. Telemundo is the exclusive U.S. Spanish-language home of the world’s two most popular sporting events, the FIFA World Cup and the Olympic Games, as well as the Premier League and Mexican soccer team Chivas. The #1 producer of scripted Spanish-language content in the U.S., Telemundo Global Studios includes Telemundo Television Studios, Telemundo Streaming Studios, and Underground Producciones. Telemundo’s new Tplus content brand on Peacock features programming developed for the full spectrum of Hispanics. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.
Media Contacts:
Claudia Franklin
VP, Programming Publicity
claudia.franklin@nbcuni.com
