{"id":5375,"date":"2022-05-17T10:39:59","date_gmt":"2022-05-17T14:39:59","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=5375"},"modified":"2022-05-17T10:39:59","modified_gmt":"2022-05-17T14:39:59","slug":"nbcu-news-group-digital-ranks-as-1-news-organization-in-april-q1-ranks-as-best-quarter-on-record-for-nbc-news-now","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/now\/2022\/05\/17\/nbcu-news-group-digital-ranks-as-1-news-organization-in-april-q1-ranks-as-best-quarter-on-record-for-nbc-news-now\/","title":{"rendered":"NBCU NEWS GROUP DIGITAL RANKS AS #1 NEWS ORGANIZATION IN APRIL, Q1 RANKS AS BEST QUARTER ON RECORD FOR NBC NEWS NOW\ufffc"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>NBC News NOW Marks Best Quarter on Record for Q1<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>NBC News\u2019 Latest Podcast Hits #1 on the Apple Podcast Chart, Marks Top Listener Month on Record<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>NBCU News Group is #1 News Brand on Emerging Platforms<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/V674u_skURyXFWuKnXxe8YuzBbkU8uymFvxSDUiFFw2Ozfxu8VwsrKLSTPacO9ZbC4oQevmP3eP2tvkPQox_sHbxZBJqjAAJI-36X1Yec_D1rzgqSxVg2FJ5-IzICq8L1x8TCo0MRFNrA0GWKw\" alt=\"\" \/><\/figure>\n\n\n\n<p>May 17, 2022 \u2013 NBCU News Group (NBC News, TODAY, MSNBC and CNBC) saw <strong>125 million unique visitors<\/strong> in April, ranking as the <strong>#1 <\/strong>news organization in the US, and beating CNN, ABC News, CBS News, Fox News, New York Times and Washington Post. It was NBCU News Group\u2019s <strong>fifth <\/strong>consecutive month ranking <strong>#1<\/strong> and 11th month since becoming a public-facing entity in April 2021 as the leading news brand. NBCU News Group was also <strong>#1<\/strong> in total video minutes watched and total video starts in the month of March, holding that <strong>#1<\/strong> spot for 11 months in a row (12 months in a row for minutes watched, since becoming a public-facing entity) and delivered more video starts and video minutes in March than any other previous month since becoming a public-facing entity last April 2021.<\/p>\n\n\n\n<p>CNBC Digital was the <strong>#2 <\/strong>non-portal brand in Business News for unique visitors for the month of April. CNBC Digital was the <strong>#1 brand <\/strong>in Business News video for March with <strong>14 <\/strong><strong>million<\/strong> unique video viewers.<\/p>\n\n\n\n<p>NBCNews.com reached <strong>72 million<\/strong> <strong>unique visitors<\/strong> in April and ranked ahead of competitors such as ABC News, CBS News, Fox News and Washington Post. Video views saw their highest levels in over a year with over 150 million views and grew by <strong>+16%<\/strong> in March versus the prior month to the highest levels in 14 months.<\/p>\n\n\n\n<p>MSNBC Digital text content which includes MSNBC Daily, The Reidout Blog, Maddow Blog and Know Your Value, maintained elevated levels in April, the last three months have been the brands strongest on record in total text page views and audience reach, up <strong>+91<\/strong>% versus the same month last year. In March, MSNBC video views increased to the highest levels in over a year with nearly <strong>200 million<\/strong> video views. Video time spent per viewer continued to rank ahead of CNN.com for 13 months in a row.<\/p>\n\n\n\n<p>TODAY Digital reached <strong>46<\/strong> <strong>million<\/strong> unique visitors in April, and ranks as the <strong>third<\/strong> largest individual publisher among leading lifestyle and entertainment brands. In March, TODAY Digital also ranked as the <strong>second<\/strong> largest individual publisher across key video metrics.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/DxJ83le3PO_WbE8_stzWVGMz6CYi7JMgtASFr56I4LnefGESXfmw5R8HiEbn4yGqs6nbBewkatv6fWlphL7n61_IXpbS4qCHxn6ObPb30ff0YazB3reWpHVuasAoFRrl0VXB8m9Q5KYSiA_WNQ\" alt=\"\" \/><\/figure>\n\n\n\n<p>NBCU News Group\u2019s streaming services, TODAY All Day and NBC News NOW, had top months, with NBC News NOW seeing nearly <strong>90 million video views<\/strong> and <strong>30 million hours<\/strong> watched, up <strong>+68%<\/strong> versus the prior year. It was NOW\u2019s fifth best month on record, and third month in a row with over 30 million hours watched.&nbsp;<\/p>\n\n\n\n<p>Q1 2022 was also NBC News NOW\u2019s best quarter on record with nearly <strong>100 million hours <\/strong>streamed. Each month in the first quarter saw month-over-month growth and every hour of programming on NBC News NOW saw gains in Q1.<\/p>\n\n\n\n<p>TODAY All Day continued to see elevated levels in April, up by almost <strong>250%<\/strong> vs. the same month last year. The past eight months have been the lifestyle streaming network\u2019s strongest months to-date after launching in the summer of 2020.<\/p>\n\n\n\n<p>On April 30, CNBC hosted an exclusive livestream of the 2022 Berkshire Hathaway Annual Shareholders Meeting, which was CNBC\u2019s most-viewed digital exclusive live stream on record. The CNBC live stream was the only destination for viewers to stream the 2022 meeting and hear from Berkshire Hathaway\u2019s Warren Buffett, Charlie Munger, Greg Abel and Ajit Jain. The livestream was later made available on the <a href=\"https:\/\/buffett.cnbc.com\/warren-buffett-archive\/\">Warren Buffett Archive<\/a>, CNBC\u2019s digital home to the world\u2019s largest video collection of Warren Buffett speaking about business, investing, money and life.<\/p>\n\n\n\n<p>CNBC Make It also launched <em>Money Talks with Jim Cramer<\/em>, a multi-part video series where Cramer talks about all things money \u2013 from beginner investing tips and budgeting advice to how he manages his own finances. The series has been a social media hit, serving as the second most-viewed reel of all time on the CNBC Make It Instagram account.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/jfIPugnH-YsUcDYY0J0UX8xUQfSvXTqIhsn-y4_4-aYrUNhDKKJhZsDRDnxa4nAqwnmGZe2wUpUZUKucua_s1zuI4o0PVKdoqM2hyV-qr_thE0mdYH54x2MLp1TBER_zq9BKWzdQ7qvhM-BqEg\" alt=\"\" \/><\/figure>\n\n\n\n<p>NBCU News Group ranks in the top five of all podcast publishers in the US for April. It was the News Group\u2019s best listener month on record, with listenership up <strong>+35% <\/strong>versus April 2021. Plus, the News Group reached more than 50 million podcast downloads for the <strong>eighth<\/strong> straight month with more than <strong>61 million<\/strong> <strong>global podcast downloads<\/strong>, up <strong>+21%<\/strong> versus the prior year.&nbsp;<\/p>\n\n\n\n<p>In April, NBC News launched <em>Tiffany Dover Is Dead*<\/em>, a new original podcast hosted by NBC News\u2019 Brandy Zadrozny, on how a dangerous pandemic conspiracy theory hijacked one woman\u2019s life. The podcast hit <strong>#1<\/strong> on the Apple Podcast chart within 24 hours of launching in April.<\/p>\n\n\n\n<p>CNBC launched the <em>Power Lunch<\/em> podcast in April, which serves as the audio companion for the network\u2019s 2pm hour.&nbsp;<\/p>\n\n\n\n<p>TODAY had its strongest month on record with downloads up more than <strong>+240%<\/strong> year-over-year. Plus, NBC News and CNBC each had one of their three best months on record, growing their download by more than <strong>+20% <\/strong>year-over-year.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/VbswoKFDVsvYmG_jjU4-c-BJukU6pteQR19DOGYy2znG910EeQ5r2mK5tbstHSAdjJiwWXfCjyaxQAy-JrqCcSkHn95pq5oW-Ilca5A5JaK-xfn2l4V5Xe3hZ3qj3oT34uv1uY7sjgpFIVDE0Q\" alt=\"\" \/><\/figure>\n\n\n\n<p>NBCU News Group leads all other news brands on younger emerging platforms such as TikTok, YouTube, Instagram and Snapchat. On TikTok, NBC News and MSNBC are up more than <strong>100%<\/strong> in followers versus the end of 2021. In April, TODAY saw more video views on TikTok than any other month on record. And on Snapchat, CNBC Make It has grown subscribers by 10x from April 2021.<\/p>\n\n\n\n<p><em>*Sources: <\/em><em>Comscore Media Metrix\u00ae , <\/em><em>April 2021 &#8211; April 2022, U.S. &amp; Comscore Video Metrix<\/em><em>\u00ae<\/em><em>, <\/em><em>April 2021 &#8211; March 2022, U.S. desktop internet population 2+ and mobile internet population 13+ years old, Custom-Defined List, Based on NBCU News entity compared to a custom list of brand competitors that are also in the News\/Information Category. Leading Lifestyle &amp; Entertainment brands based on Custom-Defined List that includes top individual publishers within Lifestyle and Entertainment Category. Adobe Analytics &amp; Partner Dashboards, Cross-Platform Global Data, April 2022. Podtrac, Total Mobile and Desktop US Audience and Global Downloads, April 2022. ListenFirst Media, April 2022. Snapchat Analytics Portal, April 2022.&nbsp;<\/em><\/p>\n\n\n\n<p><em>###<\/em><\/p>\n\n\n\n<p><strong>For more information, contact:<\/strong><\/p>\n\n\n\n<p>Richard Hudock<br>NBC News<br>Richard.Hudock@nbcuni.com<\/p>\n\n\n\n<p>Claudia Meyer-Samargia<br>NBC News Digital<br>Claudia.MeyerSamargia@nbcuni.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NBC News NOW Marks Best Quarter on Record for Q1 NBC News\u2019 Latest Podcast Hits #1 on the Apple Podcast Chart, Marks Top Listener Month on Record NBCU News Group is #1 News Brand on Emerging Platforms May 17, 2022 \u2013 NBCU News Group (NBC News, TODAY, MSNBC and CNBC) saw 125 million unique visitors [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/now\/2022\/05\/17\/nbcu-news-group-digital-ranks-as-1-news-organization-in-april-q1-ranks-as-best-quarter-on-record-for-nbc-news-now\/\">Read More&#8230;<span class=\"screen-reader-text\"> from NBCU NEWS GROUP DIGITAL RANKS AS #1 NEWS ORGANIZATION IN APRIL, Q1 RANKS AS BEST QUARTER ON RECORD FOR NBC NEWS NOW\ufffc<\/span><\/a><\/p>\n","protected":false},"author":20,"featured_media":6467,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[2],"tags":[4],"class_list":["post-5375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nbc-news-now","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NBCU NEWS GROUP DIGITAL RANKS AS #1 NEWS ORGANIZATION IN APRIL, Q1 RANKS AS BEST QUARTER ON RECORD FOR NBC NEWS NOW\ufffc - NBC News NOW<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/now\/2022\/05\/17\/nbcu-news-group-digital-ranks-as-1-news-organization-in-april-q1-ranks-as-best-quarter-on-record-for-nbc-news-now\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NBCU NEWS GROUP DIGITAL RANKS AS #1 NEWS ORGANIZATION IN APRIL, Q1 RANKS AS BEST QUARTER ON RECORD FOR NBC NEWS NOW\ufffc - NBC News NOW\" \/>\n<meta property=\"og:description\" content=\"NBC News NOW Marks Best Quarter on Record for Q1 NBC News\u2019 Latest Podcast Hits #1 on the Apple Podcast Chart, Marks Top Listener Month on Record NBCU News Group is #1 News Brand on Emerging Platforms May 17, 2022 \u2013 NBCU News Group (NBC News, TODAY, MSNBC and CNBC) saw 125 million unique visitors [...]Read More... 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