{"id":4456,"date":"2021-04-22T16:03:20","date_gmt":"2021-04-22T20:03:20","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=4456"},"modified":"2021-04-22T16:03:20","modified_gmt":"2021-04-22T20:03:20","slug":"nbc-news-digital-sees-121-million-unique-visitors-in-march","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/now\/2021\/04\/22\/nbc-news-digital-sees-121-million-unique-visitors-in-march\/","title":{"rendered":"NBC NEWS DIGITAL SEES 121 MILLION UNIQUE VISITORS IN MARCH"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\"><em>NBC News NOW continues to see year-over-year growth, with nearly 17 million hours watched in March<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">April 22, 2021 &#8212; NBC News (NBC News, TODAY, MSNBC) brought in more than <strong>121 million unique visitors<\/strong> (up <strong>5%<\/strong> year-to-date vs 2020 monthly average) in March, ranking #2 in the General News category in Comscore, beating CBS News, ABC News, Fox News, The New York Times and Washington Post. NBC News also saw more than <strong>700 million video views,<\/strong> according to internal data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NBC News NOW had its best March ever and one of its top five months on record, with hours-viewed up nearly <strong>77%<\/strong> year-over-year. The streaming network saw nearly <strong>17 million hours watched<\/strong> in March. On our owned OTT apps, viewers watched NBC News NOW for more than <strong>40 minutes<\/strong> at a time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to Comscore, NBC News reached <strong>121<\/strong> <strong>million unique visitors<\/strong> in March. Specifically, TODAY had its second best month on record with <strong>59 million unique visitors<\/strong>, up <strong>+18%<\/strong> year-to-date vs 2020 monthly average. It was the brand\u2019s fifth straight month with over <strong>55 million unique visitors<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additional highlights:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>NBCNews.com reached more than <strong>100<\/strong> <strong>million unique visitors<\/strong> for its sixth straight month, based on internal data.<\/li><li>MSNBC drove more than <strong>220<\/strong> <strong>million video views<\/strong> across platforms, according to internal data.<\/li><li>TODAY All Day had a record month as the stream continues to see month-over-month growth.<\/li><li>Comcast NBCUniversal\u2019s <em>Plan Your Vaccine<\/em> site created by NBCNews.com has reached <strong>4.3 million <\/strong>unique visitors from all fifty states and <strong>7 million<\/strong> page views.&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Sources: Comscore Media Metrix, March 2021, U.S. Audience, P2+ desktop and P13+ mobile base. Adobe Analytics and Partner Portals, March 2021.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">###<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>For more information, contact:&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Emily Passer<br>NBC News Digital<br>Emily.Passer@nbcuni.com<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About NBCUniversal News Group:&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More Americans watch NBC News, MSNBC and CNBC than any news organization in the world. NBC News\u2019 leading and award-winning television news broadcasts include TODAY, NBC Nightly News with Lester Holt, Meet the Press with Chuck Todd and Dateline NBC. MSNBC is the #2 network across all of cable and the premiere destination for breaking news, award-winning content, in-depth analysis and informed perspectives. CNBC is the recognized world leader in business news and provides real-time financial market coverage, business and general news content, and primetime reality programming, consumed by more than 557 million people per month across all platforms. The rapidly-growing NBC News Digital Group \u2013 including its streaming news services NBC News NOW and TODAY All Day \u2013 and the network\u2019s award-winning original podcast and audio unit provide continuous content to consumers wherever they are, whenever they want it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NBC News, MSNBC and CNBC are part of the NBCUniversal News Group, a division of NBCUniversal, which is owned by Comcast Corporation. For more information about NBCUniversal, please visit <a href=\"http:\/\/www.nbcuniversal.com\">www.NBCUniversal.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NBC News NOW continues to see year-over-year growth, with nearly 17 million hours watched in March April 22, 2021 &#8212; NBC News (NBC News, TODAY, MSNBC) brought in more than 121 million unique visitors (up 5% year-to-date vs 2020 monthly average) in March, ranking #2 in the General News category in Comscore, beating CBS News, [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/now\/2021\/04\/22\/nbc-news-digital-sees-121-million-unique-visitors-in-march\/\">Read More&#8230;<span class=\"screen-reader-text\"> from NBC NEWS DIGITAL SEES 121 MILLION UNIQUE VISITORS IN MARCH<\/span><\/a><\/p>\n","protected":false},"author":20,"featured_media":6467,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[2],"tags":[4],"class_list":["post-4456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nbc-news-now","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NBC NEWS DIGITAL SEES 121 MILLION UNIQUE VISITORS IN MARCH - NBC News NOW<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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