NBC News NOW continues to see year-over-year growth, with nearly 17 million hours watched in March
April 22, 2021 — NBC News (NBC News, TODAY, MSNBC) brought in more than 121 million unique visitors (up 5% year-to-date vs 2020 monthly average) in March, ranking #2 in the General News category in Comscore, beating CBS News, ABC News, Fox News, The New York Times and Washington Post. NBC News also saw more than 700 million video views, according to internal data.
NBC News NOW had its best March ever and one of its top five months on record, with hours-viewed up nearly 77% year-over-year. The streaming network saw nearly 17 million hours watched in March. On our owned OTT apps, viewers watched NBC News NOW for more than 40 minutes at a time.
According to Comscore, NBC News reached 121 million unique visitors in March. Specifically, TODAY had its second best month on record with 59 million unique visitors, up +18% year-to-date vs 2020 monthly average. It was the brand’s fifth straight month with over 55 million unique visitors.
Additional highlights:
- NBCNews.com reached more than 100 million unique visitors for its sixth straight month, based on internal data.
- MSNBC drove more than 220 million video views across platforms, according to internal data.
- TODAY All Day had a record month as the stream continues to see month-over-month growth.
- Comcast NBCUniversal’s Plan Your Vaccine site created by NBCNews.com has reached 4.3 million unique visitors from all fifty states and 7 million page views.
Sources: Comscore Media Metrix, March 2021, U.S. Audience, P2+ desktop and P13+ mobile base. Adobe Analytics and Partner Portals, March 2021.
###
For more information, contact:
Emily Passer
NBC News Digital
Emily.Passer@nbcuni.com
About NBCUniversal News Group:
More Americans watch NBC News, MSNBC and CNBC than any news organization in the world. NBC News’ leading and award-winning television news broadcasts include TODAY, NBC Nightly News with Lester Holt, Meet the Press with Chuck Todd and Dateline NBC. MSNBC is the #2 network across all of cable and the premiere destination for breaking news, award-winning content, in-depth analysis and informed perspectives. CNBC is the recognized world leader in business news and provides real-time financial market coverage, business and general news content, and primetime reality programming, consumed by more than 557 million people per month across all platforms. The rapidly-growing NBC News Digital Group – including its streaming news services NBC News NOW and TODAY All Day – and the network’s award-winning original podcast and audio unit provide continuous content to consumers wherever they are, whenever they want it.
NBC News, MSNBC and CNBC are part of the NBCUniversal News Group, a division of NBCUniversal, which is owned by Comcast Corporation. For more information about NBCUniversal, please visit www.NBCUniversal.com.
